(12-14-2016 11:54 PM)ohio1317 Wrote: (12-14-2016 07:32 AM)CougarRed Wrote: Just on a ratio basis, we should get 33-40% of what the ACC, Big 12 and Pac 12 make. If they get $20M per school, we should get $6.6M to $8M. Once they are making $30M, we should be at $10-12M.
I agree the American is worth more than it is currently getting. The ratios don't really work like though. It's easier to explain with an example than anything so let's say this is ESPN and their options are (note: not real numbers here):
a) American game that will bring in 1 million viewers
b) MAC game that will bring in 600,000 viewers
c) Sportscenter which will bring in 500,000 viewers
So a MAC game adds 20% over Sportscenter, but an American game there adds 100%. While the MAC game might bring in 60% of the viewers of the American game, the American game provides ESPN with an extra 500,000 viewers while the MAC only adds 100,000. That means the American game is worth about 5x the value of the MAC game in this hypothetical.
If we now add in a Big 12 game at 3 million viewers, we see a similar effect. The Big 12 game is adding 2.5 million vs. Sportscenter while the American game is adding 500,000. That makes the Big 12 game worth 5x as much despite the fact it only bring in 3x as many people.
You may be right. I am not an expert in TV contracts.
And regarding the ratio in the OP, it includes everything. Bowls. Army-Navy games. A truer ratio would just be a comparison of conference games only.
In 2015, I looked at that for the American vs Pac 12. We averaged 487K per conference game. The Pac 12 averaged 1.621M. That's almost exactly 30%.
In 2016, the American averaged 734K per conference game. The increase is due to ESPNews no longer reporting ratings. In 2015, we had 15 ESPNews games. Back those out, and our 2015 average conference game drew 783K per game.
We had more teams in the Top 25 last year, plus the G5 NY6 rep, so a 6.25% drop in conference game ratings is not unexpected.
As for the Pac 12, they averaged 1.681 per conferece game in 2016. They missed the playoffs last year, and made it this year. A 3.7% improvement is not unexpected.
If you factor back in the value of those ESPNews games into the American's 2016 number, this year's ratio with the Pac 12 is 459K per conference game to 1.681M, or 27.3%.
Two year average against the Pac 12 is 28.65%.
28.65% of $20M = $5.73M