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ODU Brand/Image Improvement Thread
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cmett003 Online
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ODU Brand/Image Improvement Thread
I wanted to create a thread where ODU fans can share ideas for simple ways that the university can improve its image locally, regionally and nationally. I do think people at the university read these message boards even if only on occasion and maybe some good can come of it. So just post any ideas you think would be good for the university to pursue.

Here are my ideas:

Locally - Paint ODU logos along the streets leading up to the campus and maybe even on exits from the interstate. All major universities do this and there is no reason that ODU has not already done this. It literally puts the brand outside of the footprint of campus. Plus its really cheap and it improves ODU student and alumni pride.

Regionally - Improve and increase ODU merchandise and marketing (billboards, commercials and ads) all throughout the VA, NC and MD areas. Not just here and there but a consistent effort to maintain a strong image within the Mid-Atlantic area. ODU merchandise doesn't even show up on the Under Armour website but UMBC, Loyola, Southern Illinois, Montana State, Toldo, South Dakota State and Delaware are all on there. ODU officials should not be OK with this. I should not have to drive all the way back to the ODU bookstore to get decent ODU apparel.

Nationally - Improve the small amount of national exposure that we do get when it happens. I saw some posters bringing up an issue when ODU vs FIU was mentioned on ESPN they didn't even have the ODU logo (I personally didnt see it). These things cannot happen even if it was a mistake by ESPN. It makes us look like a DIII school. If I was Wood Selig I would have immediately called ESPN to chew them out and make sure this doesn't happen again.
11-30-2016 01:43 PM
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Gilesfan Online
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RE: ODU Brand/Image Improvement Thread
Locally, the city would have to approve. Any idea if they have or have not discussed?

Regionally, I doubt ODU controls this. Why would a merchandise store carry products that they don't believe would sell? Maybe ODU doesn't do a good enough job marketing or maybe they can't force stores to buy their apparel.

Nationally, I seriously doubt ESPN would care if Wood Selig chewed them out. They already don't care about G-5 schools and probably want them gone.
11-30-2016 02:06 PM
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cmett003 Online
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RE: ODU Brand/Image Improvement Thread
(11-30-2016 02:06 PM)Gilesfan Wrote:  Locally, the city would have to approve. Any idea if they have or have not discussed?

I dont know if its been discussed but I would like to see it happen.


Regionally, I doubt ODU controls this. Why would a merchandise store carry products that they don't believe would sell? Maybe ODU doesn't do a good enough job marketing or maybe they can't force stores to buy their apparel.

Sounds like a lame a** excuse. If other lower profile schools can do it why not ODU? There is no reason they cant.

Nationally, I seriously doubt ESPN would care if Wood Selig chewed them out. They already don't care about G-5 schools and probably want them gone.

Never said ESPN would care if WS did that but even from their own standpoint it doesnt help them if the put out halfa** content.

Got any ideas of your own instead of just critiquing mine?
11-30-2016 02:15 PM
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cmett003 Online
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RE: ODU Brand/Image Improvement Thread
Also has anyone noticed that Greys Pharmacy has flags of JMU, VMI, VT and other schools in its windows! WTF? Who cares if they sell them but really, you cant have any pride in the school right across the street?
11-30-2016 02:19 PM
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Punk Online
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RE: ODU Brand/Image Improvement Thread
(11-30-2016 02:19 PM)cmett003 Wrote:  Also has anyone noticed that Greys Pharmacy has flags of JMU, VMI, VT and other schools in its windows! WTF? Who cares if they sell them but really, you cant have any pride in the school right across the street?

Gray's last day open was yesterday, so it probably doesn't matter anymore. Anybody know if there is another tenant moving into that space?

I saw some ODU gear at a Target in Richmond once, but it's mostly VCU/VT/UVA stuff in there now. I don't think ODU is "there" yet in terms of moving enough merchandise in areas that far from Norfolk.
11-30-2016 02:24 PM
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Gilesfan Online
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RE: ODU Brand/Image Improvement Thread
(11-30-2016 02:15 PM)cmett003 Wrote:  
(11-30-2016 02:06 PM)Gilesfan Wrote:  Locally, the city would have to approve. Any idea if they have or have not discussed?

I dont know if its been discussed but I would like to see it happen.


Regionally, I doubt ODU controls this. Why would a merchandise store carry products that they don't believe would sell? Maybe ODU doesn't do a good enough job marketing or maybe they can't force stores to buy their apparel.

Sounds like a lame a** excuse. If other lower profile schools can do it why not ODU? There is no reason they cant.

Nationally, I seriously doubt ESPN would care if Wood Selig chewed them out. They already don't care about G-5 schools and probably want them gone.

Never said ESPN would care if WS did that but even from their own standpoint it doesnt help them if the put out halfa** content.

Got any ideas of your own instead of just critiquing mine?

Does the "lower profile" schools sell more merchandise? Its not like a retailer is going to carry stock they know they can't sell.
11-30-2016 02:24 PM
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ODUMONARCHZ1 Online
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RE: ODU Brand/Image Improvement Thread
You'll never find much of anything ODU in the Richmond area. They'll have Randolph-Macon gear before ours

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11-30-2016 02:28 PM
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cmett003 Online
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RE: ODU Brand/Image Improvement Thread
(11-30-2016 02:24 PM)Gilesfan Wrote:  
(11-30-2016 02:15 PM)cmett003 Wrote:  
(11-30-2016 02:06 PM)Gilesfan Wrote:  Locally, the city would have to approve. Any idea if they have or have not discussed?

I dont know if its been discussed but I would like to see it happen.


Regionally, I doubt ODU controls this. Why would a merchandise store carry products that they don't believe would sell? Maybe ODU doesn't do a good enough job marketing or maybe they can't force stores to buy their apparel.

Sounds like a lame a** excuse. If other lower profile schools can do it why not ODU? There is no reason they cant.

Nationally, I seriously doubt ESPN would care if Wood Selig chewed them out. They already don't care about G-5 schools and probably want them gone.

Never said ESPN would care if WS did that but even from their own standpoint it doesnt help them if the put out halfa** content.

Got any ideas of your own instead of just critiquing mine?

Does the "lower profile" schools sell more merchandise? Its not like a retailer is going to carry stock they know they can't sell.

When Under Armour takes Montana State off their website, ill concede the point to you. Also its not the necessarily the merchandise in the stores. Its also the selection of merchandise available online is not very good.
11-30-2016 02:30 PM
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ODU79 Offline
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RE: ODU Brand/Image Improvement Thread
(11-30-2016 02:30 PM)cmett003 Wrote:  Its also the selection of merchandise available online is not very good.

Amen to that!!!
11-30-2016 02:37 PM
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cmett003 Online
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RE: ODU Brand/Image Improvement Thread
Here is a perfect example. ODUs Licensing Twitter page just posted this:

https://www.themountain.com/old-dominion...-t-shirts/

Who is going to by this crap??? I mean no wonder the online selection stuff is not good because ODU puts junk like this out there and no one buys it. Then the seller stops carrying ODU merchandise altogether.
11-30-2016 02:47 PM
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