Hello There, Guest! (LoginRegister)

Post Reply 
SIR- ESPNs hopes tied to new technology-----Yahoo finance article
Author Message
First Mate Offline
1st String
*

Posts: 1,429
Joined: Nov 2012
Reputation: 62
I Root For: ECU
Location:
Post: #1
SIR- ESPNs hopes tied to new technology-----Yahoo finance article
11-11-2016 12:32 PM
Find all posts by this user Quote this message in a reply
Advertisement


CoastalJuan Offline
Business Drunk
*

Posts: 6,919
Joined: Sep 2014
Reputation: 520
I Root For: ECU
Location: Right near da beeach
Post: #2
RE: SIR- ESPNs hopes tied to new technology-----Yahoo finance article
Or we could just say what the article says...

"In October, ESPN had its worst month ever, losing 621,000 subscribers, according to Nielsen. ESPN disputes that number but has declined to provide data that refutes it. Nielsen is sticking by its figure. Disney said in its earnings press release that in addition to subscriber losses, ESPN saw “lower advertising and affiliate revenue and higher programming and production costs” in the quarter. It also had “fewer impressions.”

That all sounds bad, bad, bad. But there is a silver lining with ESPN right now, something still under-the-radar to the general public but now extremely important to ESPN: BAM Tech.

BAM Tech is the video streaming company spun out from Major League Baseball Advanced Media (MLBAM, or “BAM”) this summer, when Disney bought a third of the company for $1 billion.

BAM Tech was like a secret within a secret, hidden in a buzzing office above Manhattan’s Chelsea Market, but it’s a secret no longer. The company provides back-end streaming technology for everyone from HBO (for its standalone service, HBO Now) to WWE to the PGA Tour to the NHL to Glenn Beck’s digital network TheBlaze. Dan Rayburn, EVP of StreamingMedia.com, told The Verge, “Their technical chops are the best, bar none… They set the standard.”

BAM Tech powers the largest library of streaming video on demand (SVOD) in the world—bigger than Netflix’s, Hulu’s, and Amazon Prime’s, combined. And now Disney owns 33% of it.

The importance of BAM Tech to Disney and ESPN in the near future cannot be overstated.

CEO Bob Iger said so on Disney’s earnings call on Thursday. “The other thing that ESPN has, which we’ve talked about a lot, is the ability to take product out direct to consumer and that’s why we invested in BAM,” he said. “And we think that gives us a really interesting opportunity to create a new product, it gives us an interesting opportunity to create product that is more user-friendly and, therefore, is likely to gain more consumption.”

With its ownership stake in BAM Tech, Disney plans an over-the-top streaming product, built and powered by BAM Tech, it said in its third-quarter press release, calling it, “a new ESPN-branded multi-sport subscription streaming service.” Such a thing was long thought to be a pipe dream, since offering up its channels a la carte would effectively kill its cable business, people said. But ESPN has already begun to show its willingness to cater to cord-cutters in multiple ways: it signed on with Sling TV, from Dish Network (DISH); it signed on with Sony’s PlayStation Vue (SNE); it signed on with AT&T Direct (T); and it made an agreement with Hulu this month to let Hulu include ESPN channels on its planned “skinny bundle.”

Iger rattled off Sony, Sling, Hulu, and AT&T Direct in his list of digital efforts ESPN has made recently, and then he went back to BAM: “Our recent investment in BAMTech is also targeted at expanding our reach, and we’re excited about rolling out our first ESPN-branded content direct to consumers via this platform in 2017.”

And BAM Tech will be useful to Disney not just in the sports realm. BAM Tech can create streaming apps and services with Marvel content, the “Star Wars” franchise, the Disney Channel, or any of Disney’s film franchises.

The 30 ball clubs of Major League Baseball equally own 58% of BAM Tech, Disney owns 33%, and the NHL owns 9%. In four years, Disney has the option to buy another third from MLB. It will certainly do that, if it wants to bring ESPN into the necessary next phase of its life."
11-11-2016 12:35 PM
Find all posts by this user Quote this message in a reply
J Coog Offline
2nd String
*

Posts: 477
Joined: Aug 2006
Reputation: 32
I Root For: Houston Cougars
Location: Houston, Texas USA
Post: #3
RE: SIR- ESPNs hopes tied to new technology-----Yahoo finance article


11-11-2016 02:02 PM
Find all posts by this user Quote this message in a reply
SublimeKnight Offline
All American
*

Posts: 3,711
Joined: Jan 2011
Reputation: 328
I Root For: UCF
Location: ATL
Post: #4
RE: SIR- ESPNs hopes tied to new technology-----Yahoo finance article
(11-11-2016 12:35 PM)CoastalJuan Wrote:  Or we could just say what the article says...

"In October, ESPN had its worst month ever, losing 621,000 subscribers, according to Nielsen. ESPN disputes that number but has declined to provide data that refutes it. Nielsen is sticking by its figure. Disney said in its earnings press release that in addition to subscriber losses, ESPN saw “lower advertising and affiliate revenue and higher programming and production costs” in the quarter. It also had “fewer impressions.”

That all sounds bad, bad, bad. But there is a silver lining with ESPN right now, something still under-the-radar to the general public but now extremely important to ESPN: BAM Tech.

BAM Tech is the video streaming company spun out from Major League Baseball Advanced Media (MLBAM, or “BAM”) this summer, when Disney bought a third of the company for $1 billion.

BAM Tech was like a secret within a secret, hidden in a buzzing office above Manhattan’s Chelsea Market, but it’s a secret no longer. The company provides back-end streaming technology for everyone from HBO (for its standalone service, HBO Now) to WWE to the PGA Tour to the NHL to Glenn Beck’s digital network TheBlaze. Dan Rayburn, EVP of StreamingMedia.com, told The Verge, “Their technical chops are the best, bar none… They set the standard.”

BAM Tech powers the largest library of streaming video on demand (SVOD) in the world—bigger than Netflix’s, Hulu’s, and Amazon Prime’s, combined. And now Disney owns 33% of it.

The importance of BAM Tech to Disney and ESPN in the near future cannot be overstated.

CEO Bob Iger said so on Disney’s earnings call on Thursday. “The other thing that ESPN has, which we’ve talked about a lot, is the ability to take product out direct to consumer and that’s why we invested in BAM,” he said. “And we think that gives us a really interesting opportunity to create a new product, it gives us an interesting opportunity to create product that is more user-friendly and, therefore, is likely to gain more consumption.”

With its ownership stake in BAM Tech, Disney plans an over-the-top streaming product, built and powered by BAM Tech, it said in its third-quarter press release, calling it, “a new ESPN-branded multi-sport subscription streaming service.” Such a thing was long thought to be a pipe dream, since offering up its channels a la carte would effectively kill its cable business, people said. But ESPN has already begun to show its willingness to cater to cord-cutters in multiple ways: it signed on with Sling TV, from Dish Network (DISH); it signed on with Sony’s PlayStation Vue (SNE); it signed on with AT&T Direct (T); and it made an agreement with Hulu this month to let Hulu include ESPN channels on its planned “skinny bundle.”

Iger rattled off Sony, Sling, Hulu, and AT&T Direct in his list of digital efforts ESPN has made recently, and then he went back to BAM: “Our recent investment in BAMTech is also targeted at expanding our reach, and we’re excited about rolling out our first ESPN-branded content direct to consumers via this platform in 2017.”

And BAM Tech will be useful to Disney not just in the sports realm. BAM Tech can create streaming apps and services with Marvel content, the “Star Wars” franchise, the Disney Channel, or any of Disney’s film franchises.

The 30 ball clubs of Major League Baseball equally own 58% of BAM Tech, Disney owns 33%, and the NHL owns 9%. In four years, Disney has the option to buy another third from MLB. It will certainly do that, if it wants to bring ESPN into the necessary next phase of its life."

So you're saying that some time soon people will be shocked that MLB was a sport that people watched and not the heavy player in streaming services. Much like we barely remember that Amazon only sold books or Netflix used to send DVDs in the mail.
11-11-2016 02:20 PM
Find all posts by this user Quote this message in a reply
Advertisement


CoastalJuan Offline
Business Drunk
*

Posts: 6,919
Joined: Sep 2014
Reputation: 520
I Root For: ECU
Location: Right near da beeach
Post: #5
RE: SIR- ESPNs hopes tied to new technology-----Yahoo finance article
(11-11-2016 02:20 PM)SublimeKnight Wrote:  
(11-11-2016 12:35 PM)CoastalJuan Wrote:  Or we could just say what the article says...

So you're saying that some time soon people will be shocked that MLB was a sport that people watched and not the heavy player in streaming services. Much like we barely remember that Amazon only sold books or Netflix used to send DVDs in the mail.

I'm not saying that. Just pasted the text of the article that only showed a link.
(This post was last modified: 11-11-2016 02:35 PM by CoastalJuan.)
11-11-2016 02:35 PM
Find all posts by this user Quote this message in a reply
SublimeKnight Offline
All American
*

Posts: 3,711
Joined: Jan 2011
Reputation: 328
I Root For: UCF
Location: ATL
Post: #6
RE: SIR- ESPNs hopes tied to new technology-----Yahoo finance article
(11-11-2016 02:35 PM)CoastalJuan Wrote:  
(11-11-2016 02:20 PM)SublimeKnight Wrote:  
(11-11-2016 12:35 PM)CoastalJuan Wrote:  Or we could just say what the article says...

So you're saying that some time soon people will be shocked that MLB was a sport that people watched and not the heavy player in streaming services. Much like we barely remember that Amazon only sold books or Netflix used to send DVDs in the mail.

I'm not saying that. Just pasted the text of the article that only showed a link.

It was a joke. About how no one will care about MLB in 10 more years. However they may be known for this.
11-11-2016 04:13 PM
Find all posts by this user Quote this message in a reply
Puckhead48E Offline
Special Teams
*

Posts: 683
Joined: Feb 2015
Reputation: 29
I Root For: SMU
Location:
Post: #7
SIR- ESPNs hopes tied to new technology-----Yahoo finance article
So...will this direct streaming service offer feed to overseas customers? Please say yes!


Sent from my iPhone using Tapatalk
11-12-2016 03:16 AM
Find all posts by this user Quote this message in a reply
Atlanta Offline
Hall of Famer
*

Posts: 13,360
Joined: Nov 2009
Reputation: 935
I Root For: Memphis Tigers
Location: Metro Atlanta
Post: #8
RE: SIR- ESPNs hopes tied to new technology-----Yahoo finance article
Understand fully why ESPN/Disney have made this investment but it is an entirely different model & is absent the benefit of being a part of basic cable - which has been extremely profitable to ESPN. In a selective streaming market, ESPN is simply attempting to salvage what it is losing in the cable market - and unfortunately that's exchanging dollars for dimes. Certainly better than losing the entire revenue stream but nonetheless a much smaller potential than the revenues that have been paid for just being a part of the cable market at its zenith.
11-12-2016 09:09 AM
Find all posts by this user Quote this message in a reply
Post Reply 




User(s) browsing this thread: 1 Guest(s)


Copyright © 2002-2024 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
Powered By MyBB, © 2002-2024 MyBB Group.