Ugh. Inconsistent fonts / incoherent aesthetic. Video clips range from professional to completely amateur.
"Unconventional Wisdom" was never a logical/relevant slogan to begin with.
Etc, etc, etc.
Yeah, I never liked the "Unconventional Wisdom" tagline. Most elite schools don't need to have a slogan or tagline because those things seem cheap.
UT has "What starts here changes the world," and I think that's okay. It's a little less slogan-y and certainly has more substance than "unconventional wisdom" (I mean, what is that?).
Rice needs to hire a good PR firm that understands what Rice is about, what it's perceived to be, and, most importantly, what it aspires to be perceived to be.
This Mickey Mouse high-school-edited stuff is just plain lame, in my opinion.
I don't find the new commercial objectionable, except for the thin, low-gravitas narration. It packed a lot into those 30 seconds. But it does seem more suited for online audiences than broadcast TV.
its a spot that's shown most often during the free commercial time at halftime of football game.
So they're including athletics in the ad. Which is a move in the right direction.
it shows more of the student life / non academic or "FUN" parts of school
it highlights that RICE contributes to the world , something that appeals to the RICE TYPE
I like the way its headed. So lets give credit for doing things better, lets just get better next year
what's wrong ?
I think the cuts are too quick, ( they tried to include more that just football/baseball in the ad, as someone that's written /directed TV ads I know 30 seconds is at the same time MORE time that you think it is and less . So its not always as easy as some might think.
heres what I would do different
show more student life, the "fun". Beer bike, Residential life, keep the athletics in ,, it is an ad shown during a game ( sports fans are the target audience )
fewer images, fewer cuts , more close ups of smiles
and the last line ..ugh
"The Premier research institution in the heart of Houston " or whatever that line was,, LAME
It almost backhanded compliment. being the best in the 4th largest city in the US is placing limitations on our own image.. WHY ?
heres a better line and I'm not even trying hard.
Rice is bigger than Houston, its bigger than Texas it is a premier academic institution in the world and we make a difference ever single day.
as the camera pulls back from Houston, Texas the US,, the world,, then the moon
and then NASA radio signal .. kkgkggg , Houston the OWL has landing
and superimpose that OWL image from the centennial on the freaking moon.
(08-19-2016 08:02 PM)THRILL Wrote: here's what they are doing right
its a spot that's shown most often during the free commercial time at halftime of football game.
So they're including athletics in the ad. Which is a move in the right direction.
it shows more of the student life / non academic or "FUN" parts of school
it highlights that RICE contributes to the world , something that appeals to the RICE TYPE
I like the way its headed. So lets give credit for doing things better, lets just get better next year
what's wrong ?
I think the cuts are too quick, ( they tried to include more that just football/baseball in the ad, as someone that's written /directed TV ads I know 30 seconds is at the same time MORE time that you think it is and less . So its not always as easy as some might think.
heres what I would do different
show more student life, the "fun". Beer bike, Residential life, keep the athletics in ,, it is an ad shown during a game ( sports fans are the target audience )
fewer images, fewer cuts , more close ups of smiles
and the last line ..ugh
"The Premier research institution in the heart of Houston " or whatever that line was,, LAME
It almost backhanded compliment. being the best in the 4th largest city in the US is placing limitations on our own image.. WHY ?
heres a better line and I'm not even trying hard.
Rice is bigger than Houston, its bigger than Texas it is a premier academic institution in the world and we make a difference ever single day.
as the camera pulls back from Houston, Texas the US,, the world,, then the moon
and then NASA radio signal .. kkgkggg , Houston the OWL has landing
and superimpose that OWL image from the centennial on the freaking moon.
(08-19-2016 08:46 PM)Barrett Wrote: I also vote for no more commercials featuring JFK's speech. I figure I'm in the minority here.
+1, at least for awhile. It does need a rest.
Or at least a different quote than why does Rice play Texas.
"We meet at a college noted for knowledge, in a city noted for progress, in a State noted for strength, and we stand in need of all three."
Not sure yall hear this the way I do, but Kennedys line and my suggested line are not all the different from one another. ( maybe I was channeling JFK) but there is a reason for that.
You highlight Houston and Texas ( which are positives) and Rice's potential in changing the world and a chance to be a part of that ( an emotional element when talking about a students future and selling them on where to start that future ) and presents it in a logical progression that makes it easier to remember ( or to be memorable).
And I'm not even the smartest person that posts here (obviously) I'm not the dumbest either ( not until Bacons wife makes him stop) . Marketing needs to make an emotional connection and give the listener a reason to explain what theyre feeling.
This car looks cool and is really safe , you buy the car cause it looks good, the "safety" makes you feel as if youre making a wise decision.
