Steve1981
Heisman
Posts: 5,460
Joined: Nov 2010
Reputation: 275
I Root For: UMass
Location: North Quabbin Region
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RE: When the Big 12 moves, how fast should Aresco make his move?
(08-10-2016 11:21 AM)BearcatMan Wrote: (08-10-2016 10:46 AM)Attackcoog Wrote: (08-10-2016 10:03 AM)BearcatMan Wrote: (08-10-2016 09:45 AM)Attackcoog Wrote: (08-10-2016 08:32 AM)BearcatMan Wrote: I really think if Cincinnati leaves that Toledo would make for a great add (sorry to our beloved Husky). They are the only athletic department with the stability, facilities, alumni support, and structure to take on the added expenses while also maintaining a footprint in Ohio and not widening the footprint by that much. They generated $12.1M in pure source revenue (gifts, ticketing, luxury amenities, not counting TV money) this past year which significantly dwarfs all other MAC schools and most other non-AAC G5's and have a $29.9M athletics budget with a 35% subsidy at this point. If they bump their subsidy up to AAC levels (mid-$20M from the roughly $10M they have right now) and add in our TV revenue, their budget could easily jump into the mid-$40M range which would be comparable with all other schools not named UConn, UC, or UCF. Renovated basketball arena in 2011, one of the largest Press Box/Luxury suite facilities in college athletics at the Glass Bowl, and maintain 17 varsity sports with sustained academic and athletic success in many (baseball, football, women's basketball, cross country, and women's soccer chief among them). They'd be a quality add for sure.
It all depends on who the two adds are IMO. If it is Houston and Cincinnati, you could look to add a Texas team and a Midwestern team; if it's Memphis and Cincinnati gone, I would think the conference leadership would look at the Gulf Coast or Mid-Atlantic to add to consolidate the footprint so to speak.
Keep in mind---Ohio St would be a clear #1 in that market--and newly minted P5 Cincy being a solid number two in the Ohio market---the remaining knot of 4 MAC schools would comprise the third position in the Ohio market---adding a lone school like Toledo would give the AAC a weak number 4 position in the Ohio FBS market.
Might be better off leaving the Ohio market and entering a state where the AAC could be a clear number 2 or at least 3. As poor of an addition as they are, UMass probably offers a better tool to increase the AAC media value than any single MAC school in the crowded Ohio marketplace. I think I'd avoid the Ohio market if we lose Cincy.
I lived in Toledo for 18 years growing up and worked for UT for 3 years in my mid-20's. I can tell you from significant experience and market penetration studies that we did in enrollment and athletic marketing that OSU isn't even #2 in the market. Michigan is #1 and UT really is the #2 team in Toledo when looking only at the primary rooting interest, they have a better average attendance at their revenue sports than some of our schools already, and they generate quite a bit more revenue that the lower end of our conference-mates...that's for dang sure. Most fans don't have singular allegiances up here, honestly there are a ton of dual fans that follow UT sports because it's the hometown team and see no issue with their other allegiances, plus the local media partnership with the largest regionally owned, broadcasted, and operated sports station in America (BCSN) has helped by broadcasting every single varsity sport at UT...hell they actually gained a lot of fans in the Toledo area from the OSU contingent after beating Michigan in football a few years back. Last time I talked with my old colleague in the AD, they're looking at increased season tickets sales for the 9th straight year in football and basketball as well and now have just over 60,000 unique alumni donors. All I'm saying is they would definitely be worth the look.
Truth be told, none of these additions would be for a whole state market, they would be for penetration in specific areas/DMA's and Toledo would offer that more than any of the other MACs, most of the MWC schools, and probably all of the Sun Belts when looking at populations.
I don't doubt they have support in the Toledo area. The Toledo market would be the #76 TV market in the US.
Just saying, someplace else might offer the ability to make inroads to an entire state. For instance, (not saying they are good all around candidate), Arky St offers a solid football program with good facilties and an opportunity to be a clear #2 choice in the state. Other than the Hogs, there are no other FBS programs in Arkansas. UMass, as well, would be another place where there is a clear opportunity to be #2 FBS option in a well populated state. Frankly, this is where Mountain West options shine the brightest.
Understandable...I just don't see the shine of the MWC candidates making up for the Millions of dollars that they'd cost in travel for schools. Arkansas St would be interesting given their geographical sense and strength of their football, but are they non-revenues? And in a state that has a population smaller than 6 of our current DMA markets, and that's likely to be dominated by the boss hog (pun intended) in the state, would it be worth it?
UMass is a completely different beast entirely...check out their attendance (and performance). Low isn't even the right word, and that's in a market that couldn't care less about college athletics (Boston/NE is a pro sports area if there ever was one). I understand the geography...but again, I don't know if there are any other positives there.
I think this should likely be an add to improve competitive balance and on-field product, because there truthfully aren't a lot of prime media adds. Toledo has a proven track record of athletic success, a proven track record of department stability, a strong foothold in their (smaller) home market, and financial stability and revenue generation. I just think they're a much better candidate, with personal bias aside, than many of the others that have been listed. Rice, ODU, MTSU, UAB, F_U, etc...I'm sorry, but Toledo is a better candidate than them all.
Attendance and competitive balance are fair points and we definitely have a large number of fair weather fans. Competitive balance has started to improve as we recruited the #80 recruiting class for football and top #35 class in basketball. Regards to football, we also have 6 Juco transfers coming in, include Andrew Ford at QB. The schedule is tougher so win loss wise do not anticipate a difference this year but certainly do for 2017.
UMass Juco player article
In basketball we had a great recruiting class, plus a four start recruit, who sat out last year. In this coming year we made Wabissa Bede, 4-star recruit, final cut of 5 schools.
UMass BB Recruiting
Basketball is a perfect example of fair weather friends. When we are good in 2014, we have a number of sell-outs and were #77 in the country, 6,544 (85,069/13 games) . This does not count the BYU game in Springfield, which was a sell-out of over 7k. The team should be really good by conference time. Attendance article
Football attendance has suffered from the past AD choices of Morris, who ran the program into the ground, no way to start FBS football. Then he compounded it by playing almost all P5 teams in the OOC schedule. It will take a while to build the base back up. That said expect over 30k for the Boston College game.
(This post was last modified: 08-10-2016 05:46 PM by Steve1981.)
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