RE: FSU/Clemson fans thoughts on the new ACCN?
Was on vacation last week when this broke. I'm sure everyone was waiting for me to answer this.
My answer: Cautiously optimistic
Optimistic because:
- The right things are being said in terms of revenue, of being very competitive with the B1G and SEC. That is pretty specific, and that's big talk. I was waiting to hear more general platitudes about being competitive with the other power five leagues, record revenues, etc. We'll see if it happens, but those who've talked money have said the right things by specifically referencing the SEC and B1G. At least the target was the correct one, which I don't think has always been the case.
- The linear channel. A lot of talk that this wasn't going to be a possibility. Landing the actual channel is a strong statement, and hopefully encourages ESPN not to treat the ACC like the red haired step child.
- The three year delay. I actually like the sound of this. I like the idea of them waiting to package it with the other Disney content to get the best carriage at the best rate. I feel like patience will be rewarded here, and was very nervous that the ACC was so self-conscious about not having a network like the big boys that they'd take a bad deal just to be able to wave a flag about it. The delay indicates (hopefully) the patience to get the best deal revenue wise. I think it will pay off.
- Also, on the three year delay...I like the idea that the ACC Network will have a couple of years develop a unique voice on the low profile digital platform before launching the linear network. I think the linear network will be a much greater success if the ACC can position itself differently than the BTN and SECN. I'd like the ACC to be a little hipper, funnier, and more fun, with a bit of a sense of humor about college sports. It should be fun, not "Triumph of the Will" propaganda. If the BTN is Bob Ley, the SECN is Chris Berman, I'd rather the ACCN be Scott Van Pelt.
- Goodbye Raycom syndication. Welcome to the 21st century ACC.
- FSU's worst case scenario avoided. While it may not have ever been likely, the dissolution of the ACC always had the possibility of leaving FSU in a really bad spot when the musical chairs finally stopped. Envisioning a scenario where the SEC and B1G took a combination of OU, TX, Kansas, UNC, NC State, UVA, VT, GT. For academic and market duplication reasons, there was always the possibility that FSU gets left with a bunch of also rans, or on an island in the Big 12. I don't think they'd fall that far down the list, but it was possible.
- Who knows how true the narrative is, but the story that has been painted of the ACC recognizing the importance of improved football as an element of this deal is encouraging. It would be nice to think that the current run is not just a happy accident, and that more than FSU and CU are along for the ride. If the current improvement is really a sign of all hands on deck football wise, that's good to hear. I like hearing a tacit acknowledgement from the top that pre-2012 ACC football was the garbage every reasonable person knew it was. There are some people who try to spin it differently, that ACC football was ok or even good before the last couple years, and now the conference leadership has flat out acknowledged that it wasn't. As always, the first step to solving a problem is admitting you have a problem...us football-first folks have always been frustrated by the lack of evidence that anyone at the ACC even realized they had a real football problem.
Cautiously because:
- We've heard this song and dance before. Do I need to link the back-slapping, Swofford-fondling columns after the 2010 deal was made? We won't know for a while if this gets the job done, revenue wise.
- TV deal/GOR extension. 20 years. The ACC isn't going to be able to take it's product on the market as a free agent in the next two decades, and a true free agent bidding situation was the one scenario that might have made up a lot of ground. If this deal turns out to be lacking once again, there's no end in sight.
- Digital network is not available stand alone. I was really intrigued by a standalone, for-purchase ACC Network, as a possible source for additional revenue and as a model for the future.
So we'll see. I didn't see or hear anything that screamed "danger!" to me like the 2010 deal did immediately. There were red flags all over that one.
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