In the first half of 2016 the NFL playoffs dominated the number of TV viewers and the number of top 50 events (16). The NBA playoffs also score very well with viewers with 12 events.
College basketball had 9 events all in the NCAA tournament, while college football bowl games and playoffs had 5 events in the top 50.

http://www.sportsmediawatch.com/2016/07/...r-nfl-nba/

Is it any wonder why there are some that believe that we are headed to a college football playoff tournament as fans have demonstrated that they will watch playoff games in greater numbers than regular season games.

The trend, though, for viewership of sporting events on TV is down BIG TIME.

"With few exceptions, this year has been marked by declines. The Super Bowl posted declines in ratings and viewership for the first time in three years. College football’s national championship sank double-digits. The NCAA Final Four delivered some of its worst numbers on record. Five of seven NBA Finals games declined. The MLB All-Star Game hit a record low. The Kentucky Derby, Masters and Daytona 500 also fell, as did smaller events like the Indy 500 and Stanley Cup final."

That's because the networks won't get off their butts and invest in a new ratings system that more accurately reflect the current day truth:

people desire and ARE viewing video of important sporting events as much today as they were in the previous years, simply, they're not plunking down on their coaches and tuning into a channel at a prescribed time, as much as they used to!


Ratings are critical, both for negotiation carriages fees and for advertising. Being able to monetize on all forms of how people watch video in the current day (live or replay, TV or non-TV device, mobile or stationary) will be key.


By the way ... where are replay streams??? Why is it so impossible that if I wanted to stream the telecast of the US Olympic Trials from last weekend, that I can't today?? That's bogus. There should be a replay streaming service for sports available for purchase, but it seems to have completely escaped the minds of pay-TV execs. They seem content to just let people use their DVR, if they remember to set it, and let it sit on there until it runs out of space.

um have to remember the SF were on NYE, so didn't count on this. IF they did, both would have been in the top 30. CFB would have had 2 top 20 games while CBB would have had 0. CFB would have had 4 top 30 games to 2 top 30 games for CBB.

And the top CFB game had oh about 8.43 million more viewers than the top college basketball game did.

Also the 2 SF would have knocked out what is now #49 Yale/Duke.

So in the period from 12/31-7/13-
CFB had 7 top 50 shows
CBB had 8 top 50 shows

considering CFB in the period had 11 games- that's pretty big.

(07-15-2016 08:33 AM)stever20 Wrote:  Also the 2 SF would have knocked out what is now #49 Yale/Duke.

So in the period from 12/31-7/13-
CFB had 7 top 50 shows
CBB had 8 top 50 shows

considering CFB in the period had 11 games- that's pretty big.

YEP. It took me a few minutes to read over it to find the flaw, and SteveR is all over it... virtually the entire CFB regular season, NFL weeks 1 through 16, and all of the conference championship games are excluded from this list.

NFL- 16 slots- 4 on Sun 1/3 daytime, SNF 1/3, 2 WC 1/9, 2 WC 1/10, 2 Divisional 1/16, 2 Divisional 1/17, 2 Conference title games, 1 super bowl- all 16 on the list
CFB- 10 slots- 5 on list

so 21/26 slots were in the top 50.

(07-15-2016 07:31 AM)XLance Wrote:  the NFL playoffs dominated the number of TV viewers and the number of top 50 events (16).

Does not compute? There are 11 playoff games.

Quote:The Super Bowl posted declines in ratings and viewership for the first time in three years. College football’s national championship sank double-digits. The NCAA Final Four delivered some of its worst numbers on record. Five of seven NBA Finals games declined. The MLB All-Star Game hit a record low. The Kentucky Derby, Masters and Daytona 500 also fell, as did smaller events like the Indy 500 and Stanley Cup final."

A lot of those declines can be attributed to matchups. Denver/Carolina in the Super Bowl. Golden State/Cleveland in the NBA Finals. No doubt and no surprise that numbers overall are declining though.

Looking at those CBB numbers, every game featured a P5.

This lends itself to the idea that the P5 could split and leave the others behind in basketball. Especially considering some of the important names that have joined a P5 now like Notre Dame, Louisville and Utah.

Unless every game featured two P5's, your claim falls flat on its face.

(07-15-2016 07:31 AM)XLance Wrote:  In the first half of 2016 the NFL playoffs dominated the number of TV viewers and the number of top 50 events (16). The NBA playoffs also score very well with viewers with 12 events.
College basketball had 9 events all in the NCAA tournament, while college football bowl games and playoffs had 5 events in the top 50.

http://www.sportsmediawatch.com/2016/07/...r-nfl-nba/

Is it any wonder why there are some that believe that we are headed to a college football playoff tournament as fans have demonstrated that they will watch playoff games in greater numbers than regular season games.

The trend, though, for viewership of sporting events on TV is down BIG TIME.

"With few exceptions, this year has been marked by declines. The Super Bowl posted declines in ratings and viewership for the first time in three years. College football’s national championship sank double-digits. The NCAA Final Four delivered some of its worst numbers on record. Five of seven NBA Finals games declined. The MLB All-Star Game hit a record low. The Kentucky Derby, Masters and Daytona 500 also fell, as did smaller events like the Indy 500 and Stanley Cup final."

The Final Four had its lowest numbers in a while because it was on cable (TBS) not over-the-air (CBS). The only major sport in America that is getting more popular is soccer while basketball is stagnating, and football (to a small degree), baseball (to some degree), and hockey (to a huge degree) are losing popularity.

The Premier League broadcasts are driving soccer.

(07-15-2016 07:54 AM)MplsBison Wrote:  That's because the networks won't get off their butts and invest in a new ratings system that more accurately reflect the current day truth:

people desire and ARE viewing video of important sporting events as much today as they were in the previous years, simply, they're not plunking down on their coaches and tuning into a channel at a prescribed time, as much as they used to!

.

Just an FYI, while overnight ratings do not, the full ratings, which are what historical ratings use, due actually include DVR playback. It doesn't include everything, like streaming, etc, but they do take playback into account. And, as long as its consistent, I don't see the issue.

(07-17-2016 08:33 PM)shizzle787 Wrote:  

(07-15-2016 07:31 AM)XLance Wrote:  In the first half of 2016 the NFL playoffs dominated the number of TV viewers and the number of top 50 events (16). The NBA playoffs also score very well with viewers with 12 events.
College basketball had 9 events all in the NCAA tournament, while college football bowl games and playoffs had 5 events in the top 50.

http://www.sportsmediawatch.com/2016/07/...r-nfl-nba/

Is it any wonder why there are some that believe that we are headed to a college football playoff tournament as fans have demonstrated that they will watch playoff games in greater numbers than regular season games.

The trend, though, for viewership of sporting events on TV is down BIG TIME.

"With few exceptions, this year has been marked by declines. The Super Bowl posted declines in ratings and viewership for the first time in three years. College football’s national championship sank double-digits. The NCAA Final Four delivered some of its worst numbers on record. Five of seven NBA Finals games declined. The MLB All-Star Game hit a record low. The Kentucky Derby, Masters and Daytona 500 also fell, as did smaller events like the Indy 500 and Stanley Cup final."

The Final Four had its lowest numbers in a while because it was on cable (TBS) not over-the-air (CBS). The only major sport in America that is getting more popular is soccer while basketball is stagnating, and football (to a small degree), baseball (to some degree), and hockey (to a huge degree) are losing popularity.

MLB and NHL are very regional - both command good to great ratings in many of their local markets but do not seem to draw for the "big game" like the NFL and to a lesser extent the NBA. That said, NHL ratings are low to begin with but generally have been improving the last few years. I'm a big hockey fan that follows the business side closely and not the slightest bit worried about the NHL (or MLB for that matter).

MLB's problem is the audience skews so old. Like median age is 53. Compare to the NBA at 37.

(07-18-2016 03:29 PM)stever20 Wrote:  MLB's problem is the audience skews so old. Like median age is 53. Compare to the NBA at 37.

Also unlike the NBA they do not move franchises from failed locations enough.

NBA is the only game in town in Portland, Salt Lake City, Memphis, Oklahoma City, Orlando, Brooklyn ect. Its a good business model.

MLB kills regionally. Royals and Cardinals games on FSN beat network TV. World Series games get better ratings than the Super Bowl regionally.

corbett,

Maybe I exaggerated. But I do think ratings need to be expanded, to capture the full spectrum of how and when people view a telecast.

(07-18-2016 08:24 PM)Kittonhead Wrote:  

(07-18-2016 03:29 PM)stever20 Wrote:  MLB's problem is the audience skews so old. Like median age is 53. Compare to the NBA at 37.

Also unlike the NBA they do not move franchises from failed locations enough.

NBA is the only game in town in Portland, Salt Lake City, Memphis, Oklahoma City, Orlando, Brooklyn ect. Its a good business model.

What failed locations? The Expos moved to become the Nationals and otherwise (besides the Florida teams) only perhaps the A's and White Sox (because they are discriminated against for being in the less glamourus part of their respective markets) would probably be best served moving. Everywhere else does well and has a passionate and loyal fanbase, even if attendance and ratings don't reflect that. I wouldn't even consider the A's and Sox failed franchises but the A's need a new stadium and the WS probably would do better in the suburbs or Westside.

(07-18-2016 12:43 AM)Kittonhead Wrote:  The Premier League broadcasts are driving soccer.

And when they are on, I watch them every Saturday and Sunday morning.