UC clocks in at #69. That's pretty sobering.

That being said I have to question any list that has Northwestern at #23 and South Florida at #31.

http://www.wsj.com/articles/how-much-is-...6?mod=e2tw

and how does the value of Arizona basketball fall by 25% in one year?

This study is likely not very sound. It was done by an assistant professor at a satellite campus.

"The bad news is their $301.3 million valuation is down $66.1 million from last year’s ranking, according to an annual study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus."

He also put St. John's at #37.

Must be a slow news day at WSJ. Nothing but click bait.

I remember a time back in the 90's when I thought our program was basically equivalent to UL, or possibly even better. Times sure have changed.

Notre Dame #102 $14.9 million vs Xavier $78.1 million ??? I like to see the accounting where they get these numbers.

This is purely a financial perspective. None of us should be surprised with the result. More a commentary on revenue/facilities, than the actual on-the-court product.

If we were REALLY #69, we would have won the NIT (NIT champ can brag: "We're #69"), and not even made the real tourney.

Obviously, they don't hire the best or brightest at Eewie Puke.

That list is crap.