I think to most people, ploy refers to some negative thing. Our rebranding is just establishing our own identity as "Little Rock's Team".
I can't believe people in this state are so insecure as to be worried about what we do with our program. Let's face it. Like it or not, the Trojans are Little Rock's D1 program. Can't dispute that fact.

Fayetteville is a state wide program. Good for them. But we have a right to our territory, and it's time folks began to recognize that fact.
Especially those at our local newspaper, even if it is a statewide paper, it's located in Little Rock, so our Little Rock team should get very good coverage. I guess if we keep winning, we'll get more, but I have to see it to believe it. Let's just win big, and then we'll see.

Yes... but what did he think of Star Wars?

What do you expect from a writer on staff at a website called "Whole Hog"?