I do not think this is talking about cattle....jokes on a tee folks

Project Overview:

The UNIVERSITY OF TOLEDO (UT) located in Toledo, Ohio, is seeking proposals from qualified strategic research and reputation management firms to develop the University’s reputation strategy and an integrated positioning and messaging platform, in order to clarify and strengthen the University of Toledo’s brand and reputation regionally, nationally and internationally. The University of Toledo is a State of Ohio funded public academic institution.

The information provided herein is intended to assist firms to respond properly to this Request for Proposal. The University believes this RFP provides interested firms with sufficient information to submit proposals that meet minimum requirements. It is not intended to limit a proposal’s content or to exclude any relevant or essential data. Firms are encouraged to include additional information that will substantiate their product quality and service capabilities.



Scope of Services Requested:

The scope of this engagement will include collaboration with the selected firm; the University of Toledo plans to develop an updated brand strategy and an integrated communications tool that aligns with the stated Strategic Plan and Mission of the institution.

The initiative must take a high-volume qualitative and quantitative approach that is founded on the principles of building consensus and change management across the institution and among diverse stakeholder groups. The reputation strategy, research-based positioning, and messaging will be led by the office of branding and creative services in collaboration with enrollment, advancement, university communications as well as University leadership and stakeholders.

The objectives of the University include:
•To develop the University’s reputation strategy
•To develop an integrated positioning and messaging platform; in order to clarify and strengthen the University brand.


This is an RFP that is out for UT. Good first step for a new president I think

(10-09-2015 10:05 AM)indianasniff Wrote:  I do not think this is talking about cattle....jokes on a tee folks

Project Overview:

The UNIVERSITY OF TOLEDO (UT) located in Toledo, Ohio, is seeking proposals from qualified strategic research and reputation management firms to develop the University’s reputation strategy and an integrated positioning and messaging platform, in order to clarify and strengthen the University of Toledo’s brand and reputation regionally, nationally and internationally. The University of Toledo is a State of Ohio funded public academic institution.

The information provided herein is intended to assist firms to respond properly to this Request for Proposal. The University believes this RFP provides interested firms with sufficient information to submit proposals that meet minimum requirements. It is not intended to limit a proposal’s content or to exclude any relevant or essential data. Firms are encouraged to include additional information that will substantiate their product quality and service capabilities.



Scope of Services Requested:

The scope of this engagement will include collaboration with the selected firm; the University of Toledo plans to develop an updated brand strategy and an integrated communications tool that aligns with the stated Strategic Plan and Mission of the institution.

The initiative must take a high-volume qualitative and quantitative approach that is founded on the principles of building consensus and change management across the institution and among diverse stakeholder groups. The reputation strategy, research-based positioning, and messaging will be led by the office of branding and creative services in collaboration with enrollment, advancement, university communications as well as University leadership and stakeholders.

The objectives of the University include:
•To develop the University’s reputation strategy
•To develop an integrated positioning and messaging platform; in order to clarify and strengthen the University brand.


This is an RFP that is out for UT. Good first step for a new president I think

President Gabor is not wasting any time doing exactly what she said she would do!

(10-09-2015 11:12 AM)Stpetebeachrocketfan Wrote:  

(10-09-2015 10:05 AM)indianasniff Wrote:  I do not think this is talking about cattle....jokes on a tee folks

Project Overview:

The UNIVERSITY OF TOLEDO (UT) located in Toledo, Ohio, is seeking proposals from qualified strategic research and reputation management firms to develop the University’s reputation strategy and an integrated positioning and messaging platform, in order to clarify and strengthen the University of Toledo’s brand and reputation regionally, nationally and internationally. The University of Toledo is a State of Ohio funded public academic institution.

The information provided herein is intended to assist firms to respond properly to this Request for Proposal. The University believes this RFP provides interested firms with sufficient information to submit proposals that meet minimum requirements. It is not intended to limit a proposal’s content or to exclude any relevant or essential data. Firms are encouraged to include additional information that will substantiate their product quality and service capabilities.



Scope of Services Requested:

The scope of this engagement will include collaboration with the selected firm; the University of Toledo plans to develop an updated brand strategy and an integrated communications tool that aligns with the stated Strategic Plan and Mission of the institution.

The initiative must take a high-volume qualitative and quantitative approach that is founded on the principles of building consensus and change management across the institution and among diverse stakeholder groups. The reputation strategy, research-based positioning, and messaging will be led by the office of branding and creative services in collaboration with enrollment, advancement, university communications as well as University leadership and stakeholders.

The objectives of the University include:
•To develop the University’s reputation strategy
•To develop an integrated positioning and messaging platform; in order to clarify and strengthen the University brand.


This is an RFP that is out for UT. Good first step for a new president I think

President Gabor is not wasting any time doing exactly what she said she would do!

UT to take the next step in athletics to a stronger conference as well?

(10-09-2015 02:04 PM)Springboromark Wrote:  

(10-09-2015 11:12 AM)Stpetebeachrocketfan Wrote:  

(10-09-2015 10:05 AM)indianasniff Wrote:  I do not think this is talking about cattle....jokes on a tee folks

Project Overview:

The UNIVERSITY OF TOLEDO (UT) located in Toledo, Ohio, is seeking proposals from qualified strategic research and reputation management firms to develop the University’s reputation strategy and an integrated positioning and messaging platform, in order to clarify and strengthen the University of Toledo’s brand and reputation regionally, nationally and internationally. The University of Toledo is a State of Ohio funded public academic institution.

The information provided herein is intended to assist firms to respond properly to this Request for Proposal. The University believes this RFP provides interested firms with sufficient information to submit proposals that meet minimum requirements. It is not intended to limit a proposal’s content or to exclude any relevant or essential data. Firms are encouraged to include additional information that will substantiate their product quality and service capabilities.



Scope of Services Requested:

The scope of this engagement will include collaboration with the selected firm; the University of Toledo plans to develop an updated brand strategy and an integrated communications tool that aligns with the stated Strategic Plan and Mission of the institution.

The initiative must take a high-volume qualitative and quantitative approach that is founded on the principles of building consensus and change management across the institution and among diverse stakeholder groups. The reputation strategy, research-based positioning, and messaging will be led by the office of branding and creative services in collaboration with enrollment, advancement, university communications as well as University leadership and stakeholders.

The objectives of the University include:
•To develop the University’s reputation strategy
•To develop an integrated positioning and messaging platform; in order to clarify and strengthen the University brand.


This is an RFP that is out for UT. Good first step for a new president I think

President Gabor is not wasting any time doing exactly what she said she would do!

UT to take the next step in athletics to a stronger conference as well?

I would think if that is possible it would happen under Gabor but our best chance would be the American. There is absolutely no chance anyone from the MAC is going to be a Power five school especially with the much larger and academically robust schools in front of them still in waiting such as Cinci, UConn, UCF, USF, etc. Otherwise we just need to get stronger in the MAC which appears to be what we are doing now.

Someone had too many words in them.

(10-09-2015 03:26 PM)eastisbest Wrote:  Someone had too many words in them.

... I was thinking the same thing!!!!