(08-07-2015 09:13 AM)MplsBison Wrote: (08-06-2015 05:55 PM)krup Wrote: I think there will still be a lot of money to be made in the viewership of sports, but it will be made by the people who create the content (conferences and schools) not the middleman provider.
The example I would use is the music business. Record companies used to pay the artists a lot of money in return for the rights to what they created for a certain number of years or albums. Then, the record companies would be able to produce and sell millions of albums and make a lot of money. However, technology like I-Tunes and services like Pandora/Spotify drove most of the money out of delivering recorded music to consumers.
The bottom dropped out of the revenue side of the recorded music business (just like it will for cable), but there is still one place in the music business where a lot of money can be made. Popular artists make huge amounts of money from concert tours, because the experience of being at a live concert cannot be replicated by technology.
For sports, the one thing that cannot be replicated by technology is watching the sporting event at the time it happens. Unlike other TV content, it cannot be shared later. The people that create popular live sports content will make money on it, regardless of whether it is delivered through bundled cable, internet streaming or something we don't even know of yet.
The current popular thinking among consumers is that they can bypass having to pay middlemen to get at the content they want.
HBO Now being the prime example currently bandied about. "Oh hey, I don't have to pay a cable bill anymore. I can just buy HBO directly and watch it over the internet."
But that just won't end up being the case. The middlemen -- ISP's -- have every right to charge you extra money in order to bring you streaming video data, as opposed to all other types of data.
The two are not the same. Streamimg video data stresses the networks harder.
I agree with much of this.
The other thing is that there are still "middlemen" even beyond the ISPs. For instance, Netflix is a middleman - you're paying a flat rate for all-you-can-watch access to shows and movies that you may or may not watch. The price you're paying today incorporates the fees that Netflix is paying (or more accurately, subsidizing) for all of its shows, whether you watch them or not and whether they're in-house productions (i.e. House of Cards, Orange is the New Black) or third party IP. That's effectively the same proposition as basic cable, except that it's in a different format.
People don't truly want PPV - they generally don't want to be paying $5 for one sporting event here and another $5 for a TV show there. They're basically saying that they want the same all-you-can-eat buffet for a single price that they've been getting with basic cable that is (a) on-demand, (b) streaming and © at a lower price.
The content creators also don't necessarily want to cut out the middlemen entirely, particularly when those middlemen are able to attract a large platform of subscribers. In theory, Warner Bros. could cut out the middleman complete and stream, say, reruns of Friends directly on its own website. However, that may not really fully monetize the value of those reruns compared to selling them to a middleman that is collecting subscriber fees that is much larger and consists of a lot of people that have no interest in watching Friends. So, Warner Bros. chose to sell the streaming rights to Friends to Netflix for over $500,000 per episode (meaning for over $100 million for a show that started airing over two decades ago and still in heavy rerun rotation on cable and syndication). I have no idea whether anyone here is streaming Friends episodes on Netflix, but you're paying for them if you're a Netflix subscriber. (Hmmmm... isn't that what people complain about with basic cable? It's just that it's much more transparent how much each channel costs. If/when Netflix raises its subscription prices, will we start scrutinizing how much they're paying for individual shows the same way?)
In the sports realm, leagues will likely still sell heavily to ESPN, except that WatchESPN might become the dominant platform instead of the cable network itself. There's power in being one of the dominant aggregators, which ESPN still will be for at least the next decade with all of the sports rights that it has in place.
As I've said before, this is all "form over substance". A lot of people focus on the "form" (streaming vs. cable), but the substance (paying one price for an all-you-can eat aggregator) is still the same. The history of the Internet has already shown that competition on paper is usually short-lived and we consolidate into a relatively small handful of sites for the bulk of our time. Social networking sites have effectively consolidated into Facebook and Twitter. Sure, you'll get a lot niche upstarts to target specific groups, but no one is even trying to create a big broad-based social networking competitor like many companies were attempting 10 years ago. That broad-based market is accounted for. Broad-based streaming music has consolidated over the past few years into essentially Spotify and Pandora, so it now takes a company with the resources of Apple to even attempt to break into that market. In video, it has basically been Netflix, Amazon, YouTube and Hulu for non-sports entertainment for several years. These are all oligopolies just like the dynamics behind basic cable today... and eventually, they'll start pricing themselves like oligopolies. We're just in that transition period right now where the video streaming oligopolies are still more interested in gaining market share than earning profits, which won't last forever.
FWIW, I love Netflix. I use the service heavily. However, I'm not naive enough to think that they're going to keep their subscription prices at this low level forever. Eventually, prices will rise to cover their costs. They can't do too many Friends-type deals as a public company and not start delivering profits. Netflix had profits of about $70 million in the last quarter, which is still a rounding error compared to the Disney/ESPN cable unit even taking into account basic cable subscriber losses.