(07-27-2015 12:31 AM)Attackcoog Wrote: It's just business. In order for cooperation to happen, it has to make sense for everyone. Besides, the G5 doesn't have to work together. Why wouldn't the same concept would work for any G5 conferences that want to cooperate. Throw the MW and AAC the bird. The Sunbelt, CUSA, and MAC could tie themselves together and negotiate as a single block. The CFA didn't have every college football team when it negotiated its deal. The MAC, CUSA, and Sunbelt would be a single block controlling 60% of the G5 inventory.
60% of the inventory, but probably 10-15% of the
G5 market. Go look at the ratings and attendance figures. The AAC and MWC carry the G5 market. Easily. And that's a substantial minority of the college football marketplace.
The AAC or MWC will not readily join forces with the Sun Belt, C-USA, or MAC unless there are triggers in place to divide the $$ pot based on metrics that matter - and that doesn't necessarily focus on the on-field performance.
Look at the 2014 Marshall and NIU teams. Marshall won CUSA and had a 12-win season - the best win-loss performances in the G5. NIU had an 11-win season and the MAC championship. However, the highest TV rating of the year for Marshall was the CUSA Championship game which delivered a 0.5 rating and 725K viewers. Average attendance at Marshall home games was 27K. NIU's best rating was also 0.5 rating and 692K viewers for the MAC championship. NIU's average home game attendance was a dismal 13K (yes, I know that MACtion is largely to blame for the poor attendance, but the 0.4 TV rating and 600K viewers of NIU in Tuesday MACtion don't do enough to overcome the poor attendance).
Meanwhile, Fresno St. (6-7) v. New Mexico (4-8) - lackluster on-field performers - delivered a 0.6 rating and 838K viewers. Fresno St. averaged 34K at home games and New Mexico had about 22K.
UConn (2-10) v. USF (4-8) - pretty brutal on-field performers - delivered a 1.0 rating and 1.36M viewers. 2-win Uconn averaged 27K fans at home games (the same number as Marshall and twice NIU's number) and USF exceeded 30K.
My point is, if Benson and whoever oversees the MAC and whoever takes over CUSA call on this, I don't think Aresco and Thompson are answering...