I was watching Nascar a few weeks back and noticed PSU had sponsored a car for a race.
http://www.nascar.com/en_us/news-media/b...state.html
It wasn't football related but I thought it was a pretty cool way to market the university. I haven't seen any more colleges do this but It's actually a pretty cool idea.

Got me thinking about how strange some of the most recent marketing ideas have been such as playing games in foreign countries. PAC has talked about getting into Asian markets. Texas has discussed a game in Mexico City. Others are already playing games in places like Ireland (UCF/PSU). I was reading some old stuff about Barry Sanders accepting his Heisman before a game against Tech in Japan decades ago.

Any of you insiders think a conference would consider buying another conferences TV rights for their own benefit such as more content, games in a different time zones, or strategic TV markets?

Say for example the PAC wanted to get more games outside of the Pacific and Mountain time zones would they consider forming a conference and purchasing those rights as opposed to adding teams. Say the Big 12 collapses and OU,KU, and UT leave. That leaves a group of schools in the central time zone available but probably not what the PAC is looking for as far as academics or religious reasons. Would they consider purchasing those teams rights and doing some sort of a scheduling agreement to essentially buy their own content back to use in the conference network. Would they do similar to the MW?

Would the ACC do something similar with the AAC. Essentially buy the content for next to nothing and then schedule as many games as possible with those schools. Seems far fetched but if you are after more content and specific markets it seem like an alternative to adding schools to your conference.

Thoughts?

(06-29-2015 02:19 PM)Okielite Wrote:  I was watching Nascar a few weeks back and noticed PSU had sponsored a car for a race.
http://www.nascar.com/en_us/news-media/b...state.html
It wasn't football related but I thought it was a pretty cool way to market the university. I haven't seen any more colleges do this but It's actually a pretty cool idea.

Got me thinking about how strange some of the most recent marketing ideas have been such as playing games in foreign countries. PAC has talked about getting into Asian markets. Texas has discussed a game in Mexico City. Others are already playing games in places like Ireland (UCF/PSU). I was reading some old stuff about Barry Sanders accepting his Heisman before a game against Tech in Japan decades ago.

Any of you insiders think a conference would consider buying another conferences TV rights for their own benefit such as more content, games in a different time zones, or strategic TV markets?

Say for example the PAC wanted to get more games outside of the Pacific and Mountain time zones would they consider forming a conference and purchasing those rights as opposed to adding teams. Say the Big 12 collapses and OU,KU, and UT leave. That leaves a group of schools in the central time zone available but probably not what the PAC is looking for as far as academics or religious reasons. Would they consider purchasing those teams rights and doing some sort of a scheduling agreement to essentially buy their own content back to use in the conference network. Would they do similar to the MW?

Would the ACC do something similar with the AAC. Essentially buy the content for next to nothing and then schedule as many games as possible with those schools. Seems far fetched but if you are after more content and specific markets it seem like an alternative to adding schools to your conference.

Thoughts?

Boise State had a car also for a race a couple years ago.
http://www.broncosports.com/genrel/08261...appref=std

Arkansas State has a sponsorship on one of the drivers who was at Le Mans.

If you want to get philosophical (or just theoretical) schools (and thus conferences) buy other schools' (and thus conferences') TV rights every time they play a home game. I know that isn't what you had in mind, but it's interesting to think about.

Not sure much can top this

(06-29-2015 06:00 PM)TexanMark Wrote:  Not sure much can top this

This is legitimately brilliant marketing.

Colorado State has sponsored the Best Young Rider in the US Pro Cycling challenge (a world-class cycling tour in Colorado each August). In addition to the branding on the podium each day and on-screen results during the race (TV and web), the leader in the competition wears the jersey with the CSU logo on the ribs and chest -- prime display area for cyclists.

Who is the first team to rename themselves for a company? Colorado State Dodge Rams, ARATT?