TICKET SALES AND OPERATIONS

The Ohio Ticket Sales Team and Ohio Athletics Ticket Office seek to maximize
revenue and attendance at all home athletic events. We are committed to
consistently increasing the season ticket base, while also driving attendance
from local groups and organizations. A variety of unique and innovative sales/
marketing strategies are used to engage Ohio fans, students and alumni. Ohio
has lead the MAC in home football and men’s basketball attendance over the
last three seasons, while experiencing yearly increases in season ticket holders
and revenue.

GOAL 1 // BECOME A BENCHMARK PROGRAM FOR SEASON
TICKET HOLDER CULTIVATION, RETENTION AND REVENUE
GENERATION AMONG SCHOOLS IN THE NCAA DIVISION I
“GROUP OF 5.”

� Increase the football season ticket base to 10,000, the men’s
basketball season ticket base to 5,000 and the Ohio All Sport
Pass season ticket base to 500 by 2019.

GOAL 2 // ELEVATE GROUP SALES EMPHASIS AND DEVELOP
NEW AND UNIQUE GROUP EXPERIENCES TO ELEVATE
ATTENDANCE AND REVENUE.

� Increase sales to an average of 1,000 group tickets sold per
home football game and 300 sold per home basketball game
by 2019.

GOAL 3 // AGGRESSIVELY MAXIMIZE TICKET SALES REVENUE
TO BE REINVESTED FOR CHAMPIONSHIP SUCCESS AND EXCEED
ANNUAL BUDGETED GOALS.

� Increase annual ticket sales revenue to $1,500,000 by 2019.

GOAL 4 // DEVELOP NEW IDEAS AND INITIATIVES TO INCREASE
STUDENT ATTENDANCE AT HOME ATHLETIC EVENTS.

� Become a benchmark program nationwide in terms of student
support.

http://grfx.cstv.com/photos/schools/ohio...c_plan.pdf

Notes:

-Ohio has no ambition to be part of the P5 or wherever that is heading. The goal is to be the benchmark at the G5 level.

-The season ticket bases in football and basketball are very close to what has already been stated as the goal for 2019 so its not much of a goal.

The multi-game basketball package for Columbus area and out of town alumni is a good idea. Strong potential area for growth with the extra capacity of that arena.

-The idea that pushing ticket revenue to $1.5 million is going to set the new G5 benchmark is a joke unless you are considering it as a minimum standard to be perceived as viable at the G5 level.

New Mexico last season came in $1.4 million for its football revenue alone. Basketball revenue I'm sure exceeded $1.4 million. That would be at least double Ohio's G5 benchmark goal right there. Fresno and Boise are pushing 8 to 9 million dollars in ticket revenue.

http://www.dailylobo.com/article/2015/02...attendance

Quote:A further decline in ticket revenues at Fresno State could hinder a department and athletic programs that already are struggling with budget cuts in recruiting and team travel, and is faced with a significant increase in the cost of tuition for its student-athletes if the Mountain West schools decide to adopt recently passed NCAA scholarship reforms.

Ticket sales already have fallen from $8.545 million in 2005-06 to $7.641 million in 2009-10, the most recent numbers available. In 2010-11, those numbers could be lower again — the 27,965 for the Louisiana Tech game marked the third crowd of less than 30,000 in four home dates for the Bulldogs, who 10 years ago had paid crowds of more than 42,000 for all six home dates and just five years ago had attendance of more than 39,000 for four of six home games and never fewer than 33,000.

http://www.coachad.com/news/small-footba...ttom-line/

Most of what I see in that plan is new ways to transfer facility operating costs of athletic facilities from the ICA to the deferred maintenance list of the university.

More tightening of the bottom line here instead of growth. Growth goals are set very low but some of the changes will put mechanisms in place to tap into future revenue sources.

Quote:What is known is that men’s basketball is not only the school’s most visible sport nationally, but it is also the hottest ticket in the state. UNM sold tickets in the Pit at 98 percent capacity during the 2013-14 season and brought in more than $4.5 million in ticket revenue – a record high despite having 15 home games this past season, when in most years there are 16.

http://www.abqjournal.com/432355/sports/...rofit.html

New Mexico basketball brought it $4.5 million of ticket revenue so combined with football the Lobos are raking in $6 million of revenue.

Ohio is the only MAC school ever to exceed $1 million in ticket revenue in a conference not known for strong fan support but that doesn't mean a whole lot across the G5.

ECU is the G5 football ticket sales benchmark, until someone challenges their numbers.

(05-17-2015 09:18 PM)Kittonhead Wrote:  TICKET SALES AND OPERATIONS

The Ohio Ticket Sales Team and Ohio Athletics Ticket Office seek to maximize
revenue and attendance at all home athletic events. We are committed to
consistently increasing the season ticket base, while also driving attendance
from local groups and organizations. A variety of unique and innovative sales/
marketing strategies are used to engage Ohio fans, students and alumni. Ohio
has lead the MAC in home football and men’s basketball attendance over the
last three seasons, while experiencing yearly increases in season ticket holders
and revenue.

GOAL 1 // BECOME A BENCHMARK PROGRAM FOR SEASON
TICKET HOLDER CULTIVATION, RETENTION AND REVENUE
GENERATION AMONG SCHOOLS IN THE NCAA DIVISION I
“GROUP OF 5.”

� Increase the football season ticket base to 10,000, the men’s
basketball season ticket base to 5,000 and the Ohio All Sport
Pass season ticket base to 500 by 2019.

GOAL 2 // ELEVATE GROUP SALES EMPHASIS AND DEVELOP
NEW AND UNIQUE GROUP EXPERIENCES TO ELEVATE
ATTENDANCE AND REVENUE.

� Increase sales to an average of 1,000 group tickets sold per
home football game and 300 sold per home basketball game
by 2019.

GOAL 3 // AGGRESSIVELY MAXIMIZE TICKET SALES REVENUE
TO BE REINVESTED FOR CHAMPIONSHIP SUCCESS AND EXCEED
ANNUAL BUDGETED GOALS.

� Increase annual ticket sales revenue to $1,500,000 by 2019.

GOAL 4 // DEVELOP NEW IDEAS AND INITIATIVES TO INCREASE
STUDENT ATTENDANCE AT HOME ATHLETIC EVENTS.

� Become a benchmark program nationwide in terms of student
support.

http://grfx.cstv.com/photos/schools/ohio...c_plan.pdf

The devil is in the details. The broad goal of being a benchmark for the G5 (not just the MAC) will not be reached by the more detailed targets set in the next sub-paragraph. A football season ticket base of 10,000 is a pretty modest goal for a G5 school.

(05-18-2015 06:13 AM)UCF_SystemsEng Wrote:  ECU is the G5 football ticket sales benchmark, until someone challenges their numbers.

Calm down, this thread is all about "Mediocrity" being ok. If you can't beat or join them, just settle in under them and claim success.

(05-18-2015 02:58 PM)USFRamenu Wrote:  

(05-18-2015 06:13 AM)UCF_SystemsEng Wrote:  ECU is the G5 football ticket sales benchmark, until someone challenges their numbers.

Calm down, this thread is all about "Mediocrity" being ok. If you can't beat or join them, just settle in under them and claim success.

We at UConn don't know this term "mediocrity"; its either come out on top or die trying.

(05-18-2015 04:55 PM)UConn-SMU Wrote:  

(05-18-2015 02:58 PM)USFRamenu Wrote:  

(05-18-2015 06:13 AM)UCF_SystemsEng Wrote:  ECU is the G5 football ticket sales benchmark, until someone challenges their numbers.

Calm down, this thread is all about "Mediocrity" being ok. If you can't beat or join them, just settle in under them and claim success.

We at UConn don't know this term "mediocrity"; its either come out on top or die trying.

That's a real possibility.

Georgia Tech 48,519
Minnesota 47,865
Cal 47,675
Maryland 46,981
Baylor 46,710
Utah 46,437
East Carolina 44,786
TCU 44,719
Oregon State 42,176
Indiana 41,657
Illinois 41,549
Pittsburgh 41,315
Syracuse 40,447
Virginia 39,320
Northwestern 38,613
Colorado 37,778
Purdue 35,269
Vanderbilt 34,258
Kansas 34,077
Boston College 34,270
Washington State 30,794
Duke 27,291
Wake Forest 27,210

G-what ?

(05-18-2015 06:13 AM)UCF_SystemsEng Wrote:  ECU is the G5 football ticket sales benchmark, until someone challenges their numbers.

I would challenge their numbers right now.

East Carolina has 10,000 student tickets. Season ticket bench reserved is $165 to $299.

Boise State ticket prices are $159 to $359 with individual games going for $75 to $85 dollars.

Connecticut between its Football and Basketball tickets has got to be the G5 with the highest ticket revenue.

The UConn women's basketball team has to be a big help.
No one else has that bonus.

I imagine UND gets a big boost from hockey I know their not G5.

(05-19-2015 03:46 AM)MJG Wrote:  The UConn women's basketball team has to be a big help.
No one else has that bonus.

I imagine UND gets a big boost from hockey I know their not G5.

UCONN also averaged 5,000 per game at men's hockey this year.

What we really need are ticket revenue numbers. It's better to have 5,000 in the stands if they paid $50 each than 10,000 in the stands paying $10 each.

(05-18-2015 09:36 PM)ECUPirated Wrote:  Georgia Tech 48,519
Minnesota 47,865
Cal 47,675
Maryland 46,981
Baylor 46,710
Utah 46,437
East Carolina 44,786
TCU 44,719
Oregon State 42,176
Indiana 41,657
Illinois 41,549
Pittsburgh 41,315
Syracuse 40,447
Virginia 39,320
Northwestern 38,613
Colorado 37,778
Purdue 35,269
Vanderbilt 34,258
Kansas 34,077
Boston College 34,270
Washington State 30,794
Duke 27,291
Wake Forest 27,210

G-what ?

(05-18-2015 06:13 AM)UCF_SystemsEng Wrote:  ECU is the G5 football ticket sales benchmark, until someone challenges their numbers.

Isn't BYU the G5 football ticket sales bench mark?

We generally have between 21-25k season ticket holders... Ohio doesn't even get that in attendance

(05-19-2015 08:42 AM)quo vadis Wrote:  What we really need are ticket revenue numbers. It's better to have 5,000 in the stands if they paid $50 each than 10,000 in the stands paying $10 each.

2013 last data available that I could find:

http://sports.usatoday.com/ncaa/finances/

Keep in mind this only includes public institutions and might not be an exhaustive list, but these should be the top schools. Caveat being, governmental/non-profit accounting (which is what these fall into) leaves a lot of room for reporting discretion. Still, this should benchmark things a bit.

UConn: $8.89M
Memphis: $8.30M
Boise St: $8.20M
Cincinnati: $7.42M
Army (?): $7.06M - Huge spike in 2013 numbers, not sure why...
USF: $6.89M
Fresno St: $6.88M
East Carolina: $6.86M
New Mexico: $6.73M
UNLV: $6.43M
HawaiiL $5.97M
San Diego St: $5.35M
Air Force: $4.29M
UCF: $3.94M
Houston: $3.81M

Only P5 schools I could find that were below a G5 school were Washington St and Rutgers.

(05-19-2015 09:52 AM)stxrunner Wrote:  

(05-19-2015 08:42 AM)quo vadis Wrote:  What we really need are ticket revenue numbers. It's better to have 5,000 in the stands if they paid $50 each than 10,000 in the stands paying $10 each.

2013 last data available that I could find:

http://sports.usatoday.com/ncaa/finances/

Keep in mind this only includes public institutions and might not be an exhaustive list, but these should be the top schools. Caveat being, governmental/non-profit accounting (which is what these fall into) leaves a lot of room for reporting discretion. Still, this should benchmark things a bit.

UConn: $8.89M
Memphis: $8.30M
Boise St: $8.20M
Cincinnati: $7.42M
Army (?): $7.06M - Huge spike in 2013 numbers, not sure why...
USF: $6.89M
Fresno St: $6.88M
East Carolina: $6.86M
New Mexico: $6.73M
UNLV: $6.43M
HawaiiL $5.97M
San Diego St: $5.35M
Air Force: $4.29M
UCF: $3.94M
Houston: $3.81M

Only P5 schools I could find that were below a G5 school were Washington St and Rutgers.

FWIW, Rutgers was not in the B1G yet.

(05-19-2015 09:52 AM)stxrunner Wrote:  

(05-19-2015 08:42 AM)quo vadis Wrote:  What we really need are ticket revenue numbers. It's better to have 5,000 in the stands if they paid $50 each than 10,000 in the stands paying $10 each.

2013 last data available that I could find:

http://sports.usatoday.com/ncaa/finances/

Keep in mind this only includes public institutions and might not be an exhaustive list, but these should be the top schools. Caveat being, governmental/non-profit accounting (which is what these fall into) leaves a lot of room for reporting discretion. Still, this should benchmark things a bit.

UConn: $8.89M
Memphis: $8.30M
Boise St: $8.20M
Cincinnati: $7.42M
Army (?): $7.06M - Huge spike in 2013 numbers, not sure why...
USF: $6.89M
Fresno St: $6.88M
East Carolina: $6.86M
New Mexico: $6.73M
UNLV: $6.43M
Hawaii: $5.97M
San Diego St: $5.35M
Air Force: $4.29M
UCF: $3.94M
Houston: $3.81M

Only P5 schools I could find that were below a G5 school were Washington St and Rutgers.

For some analysis,

- I think these numbers would change a bit based on the conference changes that happened in 2014. I'm betting UCF/ECU/Houston (especially now with their new stadium) increased a bit and UC/UConn/USF fell a bit. Wouldn't expect it to be dramatic at all, but both I'm sure changed.

- Army's numbers don't make any sense, they are definitely the statistical outlier in this analysis. If that is real, someone needs to hire the athletic marketing director at Army. Previous high was in the $3.9M range.

- Interesting to see what the effect of new facilities would have on these numbers. Specifically, Houston's new stadium last year and UC's new stadium this year. For instance, UC will see an increase of roughly $4.5M/year in revenue (based on what's been sold now, the areas have multi-year commitments as well) because of the new premium seating they built. How much of that is allocated towards ticket sales and what is a donation is at the discretion of UC. My guess is UC's ticket revenue goes up by roughly $1.5M as a result of the new stadium.

(05-19-2015 10:03 AM)UpStreamRedTeam Wrote:  

(05-19-2015 09:52 AM)stxrunner Wrote:  

(05-19-2015 08:42 AM)quo vadis Wrote:  What we really need are ticket revenue numbers. It's better to have 5,000 in the stands if they paid $50 each than 10,000 in the stands paying $10 each.

2013 last data available that I could find:

http://sports.usatoday.com/ncaa/finances/

Keep in mind this only includes public institutions and might not be an exhaustive list, but these should be the top schools. Caveat being, governmental/non-profit accounting (which is what these fall into) leaves a lot of room for reporting discretion. Still, this should benchmark things a bit.

UConn: $8.89M
Memphis: $8.30M
Boise St: $8.20M
Cincinnati: $7.42M
Army (?): $7.06M - Huge spike in 2013 numbers, not sure why...
USF: $6.89M
Fresno St: $6.88M
East Carolina: $6.86M
New Mexico: $6.73M
UNLV: $6.43M
HawaiiL $5.97M
San Diego St: $5.35M
Air Force: $4.29M
UCF: $3.94M
Houston: $3.81M

Only P5 schools I could find that were below a G5 school were Washington St and Rutgers.

FWIW, Rutgers was not in the B1G yet.

I think that's definitely a factor. I noted that already in the takeaways I wrote about just a second ago. I guarantee they weren't the only ones below some G5 either. Some privates, like Wake, Pitt, Northwestern, were probably in the same arena as the top G5 schools at this stage.