(04-21-2015 10:25 PM)uabbean Wrote: (04-21-2015 05:59 PM)ATTALLABLAZE Wrote: The projection was $75 million and we had pledges for $15 million. We wanted to finance $60 million. We sold out luxury boxes and attendance needed to be 18,500 average to pay for the facility.
Actually we only had pledges of a few million (very short time to raise) ((memory is a funny thing)) and also needed about 2,000 people to pay a blazer pride fee. I still think we could have done it
We had $15 million for pledges. Our debt service was $60 million.
We had 31 total luxury boxes. 27 were pre-sold. 4 were held back for University use.
Naming rights were estimated conservatively at $500K per year. ( I was told we had an offer for a million)
Assumes new premium seating revenue of $1.6M per year which includes 31 new premium
suites (27 for lease, 4 designated use), which generates new premium seating donations in
addition to generating season ticket sales. All universities with new stadiums indicated that
suites are consistently in high demand and they would have added more suites in hindsight.
Naming rights revenue estimated at $500K per year. UCF earns $1M per year, Akron $750K
per year from naming rights.
Net revenue projected for 10 years (conservative estimates)
$817,723
$834,405
$853,087
$873,829
$896,694
$1,082,745
$1,160,048
$1,239,669
$1,321,679
$1,406,149
• Revenue Forecast
• Season Ticket Revenue/Premium Seating Detail
Season ticket revenue is estimated based on 6 levels of commitment and a 6 home game schedule:
• Suites - The stadium will have a projected 31 suites of which 4 will be designated as follows: Naming Rights Sponsor (1), UAB Athletic Director (1),
visiting athletic director (1) IMG to fulfill contractual obligation (1). 27 suites will be available to sell to corporations/individuals. A projected
80% of these suites (22) will be sold in the first year. Suites will be offered on a 1, 3 or 5 year commitment at a sales price of $30,000, $25,000 (We actually bettered the projection and sold them out.)
and $20,000 per year, respectively. In addition to the suite annual cost, each suite will have the capacity for the purchase of 20 season tickets at a
cost of $150 each. Therefore, each box will generate between $23,000 and $33,000 annually. For purposes of the pro forma and to be
conservative, it was assumed that each box will sell at $23,000 annually.
• Loge Box – 24 loge boxes will be available for corporations/individuals who would like a premium game experience at a lower price point. All 24 loge
boxes will have 4 seats at a donation level of 6,000 per box (plus $600 for season tickets) A projected 80% of these suites (19) will be sold in the
first year.
• Club Seating – Outside premium seating, with access to a luxury club level, will be available at a total of $1,150 per seat ($1,000 scholarship donation
and $150 season ticket price). Stadium is projected to have 946 club seats with 80% (756) sold in the first year.
• Premium Stadium Seating – The stadium will have approximately 2,500 premium seats located in prime locations and 80% (2,000) are projected to be
sold in the first year. There will be three levels of premium stadium seating and the donation for each seat will be dictated by the location of the
seat within the stadium ($500.00, $350.00 and $250.00). Therefore, for purposes of the pro forma, it was assumed sales would be 500 seats at
$500.00; 250 seats at $350.00; and 1,250 seats at $250.00.
• Non-Priority Seating – Season tickets will be available in areas that will not require scholarship donations. Each season ticket will sell for $150 each.
Based on current season ticket sales for both football and men’s basketball, the projection assumes 2,500 season tickets will be sold in non-priority seating areas. (We pre-sold over 4,000 in 24 hours at the C-USA tournament for perspective and we projected 2,500.)
• Student Season Tickets - Students will have the ability to purchase season tickets at a discounted rate. For purposes of the pro forma, we have
estimated 1,500 participating in this program at an average cost of $25 per ticket ($37,500 annual revenue).
Backup for Luxury Boxes:
UAB FOOTBALL STADIUM
PREMIUM SEATING- SUITES (31)
1 YEAR COMMITMENT - $ 30,000 PLUS 14 SEASON TICKETS @ $150 EACH
3 YEAR COMMITMENT - $ 25,000 PLUS 14 SEASON TICKETS @ $150 EACH
5 YEAR COMMITMENT - $ 20,000 PLUS 14 SEASON TICKETS @ $150 EACH
CORPORATE COMMITMENTS TO DATE: (14.5)
Buffalo Rock 5 Years
Robins & Morton 5 Years
Hoar Construction 5 Years
Brasfield & Gorrie 5 Years
Thompson Tractor 5 Years
O’Neal Steel 3 Years
BBVA Compass 5 Years
Sterne Agee & Leach 5 Years
Bayer Properties (Share) 5 Years
EBSCO 5 Years
Alabama Power 5 Years
Saginaw Pipe 5 Years
Trinovas 5 Years
Limbaugh Toyota 5 Years
Red Diamond 5 Years
GROUP/FAMILY/INDIVIDUAL COMMITMENTS TO DATE: (6.5)
Luc Frennette 5 Years
Cohen/Putt/ Huey 5 Years
Jimmy Filler 5 Years
Harold Ripps 5 Years
Mike Stephens (Share) 5 Years
Dr. Tim Baker 5 Years
Bill Ireland 5 Years
RELATED ORGANIZATIONS: (2)
UAB National Alumni Society 5 Years
UABHS/VIVA 5 years
SET ASIDE:
1 FOR ATHLETIC DIRECTOR
1 FOR VISITING ATHLETIC DIRECTOR
1 FOR IMG- SPORTS MARKETING (CONTRACTUAL)
1 HELD FOR STADIUM RIGHTS NAMING SPONSOR
What else does anyone want to know? I'll tell you how it was going to be built over lunch including manpower estimates, concrete, brick, how many caissons, and anything else you would like to know.