Cord cutting and the future of college sports
Four plus years ago, the wife and I made a very big decision. We cut the cable cord. Over the years, we'd had cable, DSL, and Dish. The one consistent factor was that we were required on all platforms to purchase packages of mostly programs we did not watch. We didn't need multiple home shopping and religious programs and we we're beyond MTV, VH1 and the broadcast package reality shows. We wanted to watch John Stewart, David Letterman, 60 Minutes, the local news mostly for weather, and news updates just to know what's going on in the world. At $90+ a month, we wanted to watch what we wanted to see and were willing to pay for those programs.
We cut the cord by internet streaming using a Roku. The Roku provides a menu that one selects "My Channels" that creates one's personal channels. But sports was my main interest. I purchased the major league baseballs stream from MLB that includes the At Bat app that supports tablets and phones. Liberty streams all home football games, men and women basketball, hockey games and more so that was a big plus. But what about away games and other sports? I simply searched online and found out that most any sports program in the world, that if it is beamed is available from sites hosted out of the US. Find the site, watch the (MLB, College, FB, etc...) game.
Next was to purchase an online streaming program called PlayOn. PlayOn provides most all broadcast television shows. The kicker is one must wait usually a day or a few hours after the program is broadcast before it is available. If one watches CBS, NBC, ABC, FOX and more, then PlayOn provides most all their programming, it's just delayed. The Big South Conference recently began streaming most all games free so watching Liberty play away games became even easier.
Cord cutting continues to gain steam and the cable and dish companies continue to lose customers. So how does this effect sports? In the future, do colleges or conferences begin packaging their own products and selling subscriptions online? We all know the power of ESPN and FoxSports and the regional networks. They provide the money trough and the conferences and team lap up their share. How does it all evolve in the future? It's changing so rapidly that the genie seems out of the bottle and uncontrollable by the execs in command charged in making the corporate dollar.
If the current plight of newspapers is any indication of how fast the public demand for their product can shift, the sports-tech-execs would be wise to play close attention to the cord cutters.
Sports streaming is here. It will only grow and become more popular. How it develops from today forward is the question.
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