(01-30-2015 08:44 AM)Deez Nuts Wrote: honest question. Anyone on here have any knowledge of the inner workings of the way development is run? sounds like everybody knows someone who's never been contacted about giving ever since they left JMU. On the other hand there's those of us who give and still get contacted about giving too. So, what are some real world factors that account for people being left off the list after graduation? Is it bad contact information, the cost of mailings, poor information systems, not enough people to make the phone calls, etc. I mean, if the system is broke, and it seems that there is room for improvement, what needs to change?
I don't know the inner workings of JMU but a couple of things stand out in your question. First is the reason we all get multiple requests for donations is that since we donate already we have sort of self-identified ourselves as willing contributors. One pillar of getting donations is to go to the people already contributing and ask them to give more; more frequently and more $$$, and more through donating to new 'causes' or initiatives. (e.g. you donate to Duke Club how about also the Madison Fund?). It is the best way to really jump in numbers because people who are already giving are much more likely to move up to the next level than say a new donator from the outside.
However that doesn't solve the other big pillar of increasing donations which is
EXPAND THE BASE. So this is where JMU is failing and failing miserably. As an example, you have 1000 solid donators all at the Silver level, while I have 3000 with a mix of people from Paw to Silver. Initially you might be getting more money but eventually I will surpass you, and do it many times over. Why? Because I have a large base which I can grow (per my earlier paragraph) AND I have also ‘recession proofed’ my donations. If we both see a 25% attrition due to personal finances or lack of interest, it is going to crush you numbers as you lose 250 strong contributors, for me I lose a higher number, 750 people, but likely again they are a mix so some of those hits aren’t as bad. Plus I can go to the other remaining people and ask them to up their contributions and more easily cover for the loss, even if only a small percentage is willing to make the jump, while you would need a big increase by most of your remaining group to cover for that loss.
Which gets to the final point; if JMU is waiting until people have graduated to start asking for donations they've already lost the battle for expanding the base. Sure they will get the dedicated people like those of us on the board, and the fairweather fans, but they won't get the life long contributors that they could have from a much larger percentage. Remember, once you're in you're hooked! So the key is getting as many people in up front as possible. There are many ways to do this and I am by no means an expert on that but if that is their job they can surely think of some ways.
The USC example was a good one. Another would be the kids love swag on their graduation gowns, how about give donors who sign up for $120 (in $10/mo credit card increments) the ability to wear a special pin or rope with their gown that they ‘buy’ at the bookstore by signing up to be a donor. Another would be the JMU job placement services, if a student wants to use it they agree to sign up to start donating at that $120 that kicks in once they are placed with a post graduate job. Once they’re in I’ve got ‘em!. The next year ask them to up it to $15, then $20, then $30, and explain how your donation is helping the next years grads get the same or better services. Make it a symbiotic relationship, you help us we’ll help you and the next generation of JMU alums.
And I just thought of those in the last few minutes in between meetings. Hopefully our people responsible for getting actual donations can get creative and think of simple ways to get more people to donate, relying on human nature which means people will do something if 1) it makes them look good 2) if it is 'popular' 3) if they feel shame if they don't.
If our donations staff can't grow the base by double in the next 3 years they should go work at McDonalds because they're worthless.