The new Hawks jerseys are weird, so they're perfect for Atlanta
By Jason Kirk and Steven Godfrey on Jun 24, 2015, 12:32p 14
Hawks.com
Two Atlanta sports fans discuss an actual pro franchise actually going RED AND NEON GREEN.
Jason Kirk: Let's start with the obvious here. These uniforms combine bright-ass red and bright-ass green. That's not a thing uniforms do. How do you feel about this?
Steven Godfrey: I'm not sure it's the combination, honestly. It's really the bright-ass neon green. Bright-ass red feels like an Atlanta staple, what with the other pro teams. Red was even one of the 45 colors incorporated into the Thrashers' sweaters.
Jason: It bears mentioning that there's a precedent for that green. The Hawks' electric blue and neon green uniforms from the Pistol Pete days are one of the ... like, four unique things about the franchise's history, with the others being Slam Dunk Contest championships and ... blanking ...
Steven: Right. And your inability to cite historical moments in franchise history is why a few ill-advised neon years in the '70s are suddenly a tradition.
Jason: We take what we can get.
Steven: Uniforms are weird like that, though. Even really, really terrible uniforms -- and the NBA excels at both introducing these and then whisking them away -- find nostalgia at some point. The Hawks are embracing road crew safety vest neon as a tradition, but is that better or worse than the Pistons' teal era? I'd say it's a push.
Jason: Every team had a teal era. I'm pretty sure Notre Dame went teal at some point in 1996. Teal is the least claimable color on the whole palette. Neon is completely ours. Neither the Oregon Ducks nor the Seattle Seahawks had it first.
I like the neon for that historical connect, and also because this is Atlanta. This is the city of Andre 3000 and Young Thug. If you don't look a little weird here, then you look a little weird. And also because, as college football people, we've been conditioned to think of any clothing that makes us recoil as being Good For Recruiting.
"[T.I.] opened up a bag and pulled out a lime-green flat-billed New Era hat with the blue brim -- he just showed up with it. He said, 'Man, I want the green one,'" Matt Walks wrote about one local legend's favorite historic Hawks color. Tip's not alone.
Steven: I'm old enough to complain about this, but I think I'm still young enough to understand why it's happening. My desire for logos and apparel don't even come close to dovetailing with the target demo for any sports team.
Jason: It fits with the franchise's stated decision to give up on trying to win over golf dads in Dahlonega and Columbus. Young kids in Philips Arena's vicinity will like these for a long time.
Steven: Here's something worth mentioning. When I see a Braves hat on someone, I'll ask what part of the South they're from. They could be from anywhere. Raleigh, Orlando, Huntsville. When I see a Hawks or Falcons hat, I ask what part of Atlanta that person is from. Not Georgia, Atlanta. So if this boosts exposure for the franchise, let's do it.
Jason: You see Hawks hats?
Steven: In all honesty, I saw one in Birmingham recently and was shocked.
Jason: To be fair, I'm wearing one right now, but it's blue, which is no longer a Hawks color. And that's the thing that needed fixed; like half the NBA wears red and blue. One team in all of pro sports is crazy enough to wear blood red and BUY ONE GET ONE sunburst sticker green. I love that.
Steven: My condolence to the grumpy crowd is that the Pac-Man logo is still there. This won't effect your ability to rock a plain red t-shirt with the awesome, awesome Pac-Man Hawks logo. The real debate should be: Pac-Man but neon, or any other look in team history?
And hey, I wasn't planning on buying a jersey for casual wear before this happened. So why should I care, honestly? My favorite sports team in the world, the Falcons, wears black and red, my favorite colors, but if I could barter with the sports gods for a 19-0 season in chrome and taupe Under Armour uniforms, I'd do it.
Jason: Let's not give the Hawks any more ideas.
Steven: I do like the idea that somewhere right now, there's a young dad really angry about this. He was all ready to order his navy and red Kyle Korver jersey to wear to church picnics. But now, NO SIR.
Jason: It's beautiful. I'm happy. I bet my daughter will like them. The idea of that Cobb County grouch who's angry about the Hawks changing a uniform he never actually invested any emotion into in the first place? Bye. [No one yell at me. I live in Cobb County.] He'll be back aboard once the team makes the Conference Finals again and ... well, makes the Conference Finals.
Steven: I've been an Atlanta sports fan my entire life. You know what's weirder than neon green on a Hawks jersey? Talking about the Hawks in June. I'm a 34-year-old dad who watched more NBA this year than in the last 10 combined, because of the Hawks. I don't own a pair of shorts, and I wear cowboy boots every day. I really don't think the franchise was courting my demo.
If I can still rock one of those faux vintage logo t-shirts, driving around in my Honda Pilot, I'm fine with neon green. Make it all neon. Just win a title.
Jason: In closing, as far as neon goes: