(11-07-2014 03:48 PM)Charm City Bronco Wrote: (11-07-2014 01:48 PM)moe24 Wrote: I don't know what the deal is there. WMU has had some really good marketing people on staff in the past, but for whatever reason (my guess is $$ is the reason) they only ever pull the trigger on the bush league ideas.
It's half and half. First half is the community only really gets up for ND and the Big 11 opponents, they have to be spoon fed everyone else. Second half is so many marketing people at WMU have been around FOREVER that they're so set in their ways with little incentive to innovate or work hard, they don't innovate or come up with anything new. Garbage in, garbage out, as they like to say.
I wish I had chart of the WMU athletic department hierarchy with the tenures of the top brass. I'd say many to most have been there at least 10 if not 15+ years.
But that the whole point. Becasue it's a new league/new teams, WMU marketing needs to get thier "old" fan base excited about the "NEW" hockey that is in thier back yard. If fans can get up for Notre Dame, how can the not get up for #2 ranked North Dakota comming to town or #7 ranked SCSU??
And in terms of costs, well there is an endless supply of young, inovated, motivated, creative young minds in the Business college who are dieing to get thier hands on a real life portfolio piece/case study, etc... It's FREE labor!!!!!
In terms of media, direct marketing via social media is as cheap as you can get. Again, its a free labor market that is doing all the work.
The actual WMU "paid staff" who is responsible for the marketing, doesn't even have to do much work other than supervise the business department
If they do not sell out (with actual BUTTS in seats') the SCSU, Sioux and Miami game, it will be un-excussable!!!! And mark my words, UMD will be a top 10 team by the end of the year and a marketable sell out game.