Maize
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RE: OT: An NFL team in LA next year?
(10-21-2014 10:43 AM)Frank the Tank Wrote: (10-21-2014 10:25 AM)Maize Wrote: The NFL is now "Officially Kicking the Tires" on a return to Los Angeles:
http://www.latimes.com/sports/nfl/la-sp-...story.html
Here's the key quote:
"The survey, which draws from several databases, is random in that the NFL is not picking entirely from a pool of people who have already identified themselves as football fans. However, the league is aiming the questionnaire at potential premium customers who are more likely to buy suites, club seats or season tickets, as opposed to the occasional game ticket."
A lot of us focus on the overall attendance and fan bases, but what team owners across all sports care MUCH more about are the upmarket suites and season tickets. That's where LA has so much untapped value - this is the largest concentration of corporations and wealthy individuals in the country outside of the NYC area. All of the "normal fans" are much lower on the totem pole by comparison - the NFL (and to be fair, MLB, NBA and NHL) aren't concerned about them. Those suites are why teams "need" all of these new stadiums and arenas in the first place. (Note that this is also why the college football powers that be want/need neutral sites for the playoff. They don't care about the regular fans being able to make the trip as much as the ability to sell high dollar suites in major market stadiums to corporations years in advance.)
Pro Football Talk obtained a copy of the survey the NFL sent out:
Much of the survey focuses on whether folks want the NFL to return to L.A. and which teams they prefer (with the survey pointing out that “a number of NFL teams that have existing, long-term stadium leases and well-established fan bases, and are not candidates to relocate to the Los Angeles area”), many of the questions focus on the various permutations of PSLs and ticket prices.
The proposed PSLs are as high as $50,000, with payment options including 10 years at eight percent interest, or annual installments beginning three years before the stadium opens.
The survey also extends an invitation to participate in focus groups regarding seating options, pricing and potential amenities.
Perhaps most importantly, the survey asks, “Would you like to be contacted regarding various seating options you showed interest in?”
In other words, “Get your checkbook ready.”
Click the “continue reading” link to see all of the questions.
“Are you a fan of the National Football League?”
“Which NFL team is your favorite?”
“Do you attend NFL games on an annual basis?”
“How would you describe your (your company’s) attitude towards an NFL team in the Los Angeles area?”
“If a current NFL team relocated to the Los Angeles area, would the identity of the team change your attitude towards a NFL team in the Los Angeles area?”
“If a new stadium is constructed in the Los Angeles area to serve as the home of an NFL team, how would you describe your (your company’s) interest in attending the team’s home football games?”
“On a scale of 1 to 7, with ‘1’ being Not Important and ‘7’ being Very Important, please indicate the importance of the following stadium features in your (your company’s) decision to attend future NFL games in the Los Angeles area.” (Categories are: Stadium Location, Stadium Accessibility from Freeways, Availability of On-Site Parking, Stadium Proximity to Public Transit, Stadium Proximity to Entertainment District (i.e., restaurants, bars, hotels, etc.), and Ability to Tailgate.)
“Do you have general season tickets to any professional or collegiate sports team(s) in the Los Angeles area?”
“Do you have a luxury suite for any professional or collegiate sports team(s) in the Los Angeles area?”
“How would you characterize your (or your company’s) interest in purchasing tickets at a new NFL stadium in the Los Angeles area?”
“Should an existing NFL team relocate to the Los Angeles area, to what degree would the identity of the team impact your interest in purchasing tickets?”
“Please specify which existing NFL team you would most prefer to relocate to the Los Angeles area (Please note that there are a number of NFL teams that have existing, long-term stadium leases and well-established fan bases, and are not candidates to relocate to the Los Angeles area.)”
“If the relocated NFL team was not your most preferred team, how would that impact your interest in purchasing tickets?”
“If the relocated team was not your most preferred, please specify which team you would want to relocate to the Los Angeles area.”
“On a scale of ‘1’ to ‘7’ with ‘1’ being ‘Not Important’ and ‘7’ being ‘Very Important,’ how would you rate the importance of the following amenities at a new NFL stadium in the Los Angeles area?” (Categories are: In-seat food/beverage service, All-inclusive food & non-alcoholic beverages, High quality food/beverage options, Close proximity parking, Premium seating options (club seats, loge boxes, luxury suites, etc.), Special ticket holder events (team meet & greet, watch practice), Option to purchase tickets to other events at the stadium.)
“Seat Location Preference” (including a seating chart with general and club seating at three levels, and a request to identify the top three preferred locations, “understanding the most prime locations would be more expensive”).
“Over the past decade, most new NFL stadiums have utilized the sale of Personal Seat Licenses (‘PSL’) to help fund construction. Do you know what a PSL is and how it works?”
“Upper Level Sideline” season-ticket interest with a suggested seat license of $6,500 and annual cost of $1,500 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Upper Level Sideline” season-ticket interest with a suggested seat license of $6,500 and annual cost of $1,250 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Upper Level Sideline” season-ticket interest with a suggested seat license of $3,250 and annual cost of $1,250 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Upper Level Sideline” season-ticket interest with a suggested seat license of $6,500 and annual cost of $1,000 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Upper Level Sideline” season-ticket interest with a suggested seat license of $3,250 and annual cost of $1,250 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“If you made the decision to purchase season tickets located along the sidelines of the upper level of a new NFL stadium in the Los Angeles area, how many would you purchase?”
“Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickers in a new stadium located in the Los Angeles area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?”
“Lower Level Club Seat” season-ticket interest with a suggested seat license of $50,000 and annual cost of $4,500 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Lower Level Club Seat” season-ticket interest with a suggested seat license of $25,000 and annual cost of $4,500 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Lower Level Club Seat” season-ticket interest with a suggested seat license of $50,000 and annual cost of $3,750 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Lower Level Club Seat” season-ticket interest with a suggested seat license of $25,000 and annual cost of $3,750 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Lower Level Club Seat” season-ticket interest with a suggested seat license of $50,000 and annual cost of $3,000 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Lower Level Club Seat” season-ticket interest with a suggested seat license of $25,000 and annual cost of $3,000 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Mezzanine Level Club Seat” season-ticket interest with a suggested seat license of $25,000 and annual cost of $4,500 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Mezzanine Level Club Seat” season-ticket interest with a suggested seat license of $12,500 and annual cost of $4,500 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Mezzanine Level Club Seat” season-ticket interest with a suggested seat license of $25,000 and annual cost of $3,750 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Mezzanine Level Club Seat” season-ticket interest with a suggested seat license of $12,500 and annual cost of $3,750 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Mezzanine Level Club Seat” season-ticket interest with a suggested seat license of $25,000 and annual cost of $3,000 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Mezzanine Level Club Seat” season-ticket interest with a suggested seat license of $12,500 and annual cost of $3,000 for season tickets and PSL financing options including three interest-free installments and 10-year financing at 8 percent interest.
“Loge Boxes” season-ticket interest, with each box holding four to eight people.
“Among all of the seating options that may be available in a new NFL stadium in the Los Angeles area, please choose the single option you would most likely purchase.”
“A new NFL stadium in the Los Angeles area could host a variety of other events, including concerts, motorsports, other sporting events, etc. Would you have interest in attending other events at a new NFL stadium in the Los Angeles area?”
“Please indicate which other events you would be interested in attending at a new NFL stadium in the Los Angeles area?” (Choices are NCAA Football, International Soccer, Concerts, Motorsports, other sporting events, religious events, and “other”.)
“What zip code is your primary residence?”
“What is your gender?”
“What is your age?”
“What is your annual household income?”
“CSL in planning to conduct a series of focus group sessions in order to gain additional insights regarding seating options, pricing and potential amenities offered in a new NFL stadium in Los Angeles. Would you be interested in attending a focus group session?”
http://profootballtalk.nbcsports.com/201...s-tickets/
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