RE: Season Ticket Sales Down
NIU is in DeKalb. Get over it. It's a 25 minute drive from Naperville and less from Aurora, Rockford, etc.. Get over it. Sean Frazier and Doug Baker have a vision for NIU and let's give them some time to make it happen. All of the issues raised in this thread have been raised for the past 50 years. For now:
- NIU needs to attract and retain more students. College enrollment is declining throughout the state. Beautify the campus, get town cooperation to build restaurants, bars, etc. attractive to students.
- With more students, staff and faculty will grow as will townspeople. Get students to go to games. Get staff and faculty to go to games. Get residents and businesses in DeKalb and Sycamore to buy tickets, support the university.
- At the same time, hire staff on a commission basis to go to the Fox Valley corridor, from south of Aurora all the way to Wis. line and sell tickets. Do the same in the Rockford area. Do the same in expanding concentric circles moving out of DeKalb to Rochelle, LaSalle Peru, Ottawa, Dixon, etc.,etc.. Folks in these outlying cities are not as likely to be going to Chicago for pro sports. Stir up their pride in a local product and develop their loyalty.
- Yes, court the 200,000 plus alums in the Chicago area and the media there, but know that you need to have a core of support within half and hour or so of campus. These people may watch on TV or listen on the radio, but they are probably only coming on weekends. You need a closer fan base to support weeknights, particularly for basketball.
- Seek major donors and businesses who would be willing to contribute, but who also would purchase suites, skyboxes, etc.. That's a way to pay for stadium improvements.
- Marry new student amenities like a greatly expanded student recreation building to stadium expansion. Envision a big building behind the east stands with pools, gyms, etc., linked by a concourse with concessions, etc., and tied to a higher and expanded east side of the stadium.
All of this takes time. I'm probably too old to see it all to fruition, but fixing issues in the current stadium, upgrading the media box, expanding the skybox, etc., should come first. Have faith, continue to support the program, know that this is a long term project.
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