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Okay, so Cadillac is PART of GM, right?
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DaSaintFan Offline
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Post: #1
Okay, so Cadillac is PART of GM, right?
I'm just trying to make sure I have my facts straight on this one before i...

Decide whether or not I'm going to laugh at Detroit, NYC, or this one IDIOT at Cadillac

Don't get me wrong, I see a good point for moving closer to the money that you need to buy Cadillacs...

But then he said something that had me either crying or laughing at his own comments.

Quote:"Cars today are less about the functionality of wheels and transmission and more about total experience: music, computer integration, the experience driving it. I don't think the expertise is necessarily tied to a particular geography," he said.

Uhm.. REALLY? No wheels/no transmission = NOT A CAR, right? You could have the greatest computer integration with all the bells and whistles.. but if the transmission sucks.. NOBODY's gonna drive 'em

Funny thing is, the rest of his argument for moving the division to NYC makes great sense (I'd like to see what the tax differential between NYC/Detroit is though.)
(This post was last modified: 09-25-2014 10:55 AM by DaSaintFan.)
09-25-2014 10:55 AM
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gdunn Offline
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Post: #2
RE: Okay, so Cadillac is PART of GM, right?
I have a 2010 Z71. Love the truck.. It's mechanically sound minus the front hub, ball joints, and control arms I had to replace a couple months back.. I've had bigger issues due to sensors.. If not for the sensors, I'd never had issues and the sensors are technically not needed.
09-25-2014 11:00 AM
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DaSaintFan Offline
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RE: Okay, so Cadillac is PART of GM, right?
Yeah, but go to an AUDI or BMW engineer and tell them... "Just throw any old transmission in, the rest of it is what counts".. they'd get Laughed.. no, they'd get THROWN out of the offices of those car dealers.
09-25-2014 11:03 AM
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HeartOfDixie Offline
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Post: #4
RE: Okay, so Cadillac is PART of GM, right?
I agree with him. Buying a luxury car is about the experience and the whole package. It's nothing like buying a mainstream car.

He isn't saying that transmissions etc don't matter. He is saying cache, presence, and image are what matters to a luxury buyer. Well, he is right. It's assumed that the mechanical features of the car are present but those things alone are called Fords, Chevys, and Toyotas.
09-25-2014 11:09 AM
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pharaoh0 Offline
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Post: #5
RE: Okay, so Cadillac is PART of GM, right?
(09-25-2014 10:55 AM)DaSaintFan Wrote:  I'm just trying to make sure I have my facts straight on this one before i...

Decide whether or not I'm going to laugh at Detroit, NYC, or this one IDIOT at Cadillac

Don't get me wrong, I see a good point for moving closer to the money that you need to buy Cadillacs...

But then he said something that had me either crying or laughing at his own comments.

Quote:"Cars today are less about the functionality of wheels and transmission and more about total experience: music, computer integration, the experience driving it. I don't think the expertise is necessarily tied to a particular geography," he said.

Uhm.. REALLY? No wheels/no transmission = NOT A CAR, right? You could have the greatest computer integration with all the bells and whistles.. but if the transmission sucks.. NOBODY's gonna drive 'em

Funny thing is, the rest of his argument for moving the division to NYC makes great sense (I'd like to see what the tax differential between NYC/Detroit is though.)

You should laugh. That's one of the reasons why they went bankrupt to start with. Music and computer integration are easy...the transmission and handling are hard. Yes, in-car tech is the future, but the basics of the car have to be sound first. Satnav and music doesn't make up for the hard ride, bad handling, and frequent repairs.

The problem Cadillac has is that people dropping $50-$100K on a car, want the "music and computer", but EXPECT the wheels and transmission to be superior. Dollar for dollar, most GM/Ford/Chrysler products in that price range compare poorly to their German and Japanese (and sometimes Korean) counterparts when it comes to the basics of a car.

Just my $.02
09-25-2014 11:09 AM
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firmbizzle Offline
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Post: #6
RE: Okay, so Cadillac is PART of GM, right?
It's true. I drive a cadillac and my transmission just got recalled along with the seats. The car is more about the Ipad that they gave me, touch screen and how it integrates with my iPhone.
09-25-2014 11:32 AM
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CardFan1 Offline
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Post: #7
RE: Okay, so Cadillac is PART of GM, right?
You also want it to pin You back into the seat when You drop thè hammer and many Sport Caddies today deliver that experience.
09-25-2014 11:32 AM
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firmbizzle Offline
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RE: Okay, so Cadillac is PART of GM, right?
(09-25-2014 11:32 AM)CardFan1 Wrote:  You also want it to pin You back into the seat when You drop thè hammer and many Sport Caddies today deliver that experience.

My ATS does and it's a turbo 4 banger.
09-25-2014 11:35 AM
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CardFan1 Offline
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Post: #9
RE: Okay, so Cadillac is PART of GM, right?
(09-25-2014 11:35 AM)firmbizzle Wrote:  
(09-25-2014 11:32 AM)CardFan1 Wrote:  You also want it to pin You back into the seat when You drop thè hammer and many Sport Caddies today deliver that experience.

My ATS does and it's a turbo 4 banger.

An Awesome ride there 04-cheers
09-25-2014 11:52 AM
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DrTorch Offline
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Post: #10
RE: Okay, so Cadillac is PART of GM, right?
(09-25-2014 11:09 AM)HeartOfDixie Wrote:  I agree with him. Buying a luxury car is about the experience and the whole package. It's nothing like buying a mainstream car.

He isn't saying that transmissions etc don't matter. He is saying cache, presence, and image are what matters to a luxury buyer. Well, he is right. It's assumed that the mechanical features of the car are present .

Bad assumption when it comes to GM. And GM execs seem oblivious to this issue.
09-25-2014 12:02 PM
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VA49er Offline
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Post: #11
RE: Okay, so Cadillac is PART of GM, right?
(09-25-2014 10:55 AM)DaSaintFan Wrote:  I'm just trying to make sure I have my facts straight on this one before i...

Decide whether or not I'm going to laugh at Detroit, NYC, or this one IDIOT at Cadillac

Don't get me wrong, I see a good point for moving closer to the money that you need to buy Cadillacs...

But then he said something that had me either crying or laughing at his own comments.

Quote:"Cars today are less about the functionality of wheels and transmission and more about total experience: music, computer integration, the experience driving it. I don't think the expertise is necessarily tied to a particular geography," he said.

Uhm.. REALLY? No wheels/no transmission = NOT A CAR, right? You could have the greatest computer integration with all the bells and whistles.. but if the transmission sucks.. NOBODY's gonna drive 'em

I get the idea. The combustion engine has been around for over 100 years. Folks just expect that stuff to work. It's the other things mentioned that entice folks to buy.
09-25-2014 12:05 PM
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HeartOfDixie Offline
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RE: Okay, so Cadillac is PART of GM, right?
The days of the wide gap between companies is over. They all use the same suppliers and they even use each others components. BMW has used Cadillac transmissions for years, because they are better. GM farms out the magnetic ride control, nigh vision, PSAs in transmissions, etc.

Cadillac's big problem has been perception. It's been that way for 20 years. Their drop in sales is thanks to their price increases, not their products. People have gotten used to a Cadillac being a bargain comparatively, and the new head over there, who put Audi and Infiniti on the map, is adopting this strategy. Well, perception and execution. Mechanically they've been more than competitive for almost 10 years no. Execution wise I'd say they are only now competitive and part of that is because the competition has leveled off.

My Cadillac was as good if not better than any of the BMWs, MBs, Porsches, etc that were in my family while I had it.

You can pick what you like in the luxury segment today and there be very little appreciable difference in the execution of the car itself. The difference lies in cache, image, looks, and personal preference.

The new Cadillac CTS-V, due to be unveiled here in the next few months, is my number 1 choice to replace my Jaguar XFR.
09-25-2014 12:15 PM
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South Carolina Duke Offline
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Post: #13
Okay, so Cadillac is PART of GM, right?
Very true. However , a Cadillac will never be looked upon as the peer of a BMW by certain demographics. The perception battle is huge for GM with this ongoing struggle.


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09-25-2014 01:17 PM
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THE NC Herd Fan Offline
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Post: #14
RE: Okay, so Cadillac is PART of GM, right?
The decision to move to NYC makes no sense to me and might actually KILL the brand.


1) Being Headquartered in NYC isn't going to increase sales successful marketing does.
2) Detroit = expensive NYC = Obscenely EXPENSIVE the incremental sales by this move to NYC will be outweighed by the added cost no way this move increases profits.
3) Demographics for Cadillac buyers a move to the south would make more sense. Why not Atlanta or Dallas?
4) No one buys a car based on where the company headquarters is located.
09-25-2014 06:38 PM
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