A new sports marketing campaign

http://www.wralsportsfan.com/nc-state-la.../13877171/

Quote:With classes starting in less than two weeks and sports already on the minds of many in the Triangle, NC State launched its latest social media-friendly promotional campaign Friday -- #Statement.

Accompanied by a video featuring the student-athletes, NC State unveiled the slogan saying, “there's something very unique about being part of NC State, its tradition is unique and it's completely ours.”

One problem

http://www.thestate.com/2014/08/08/36088...eting.html

Quote: The new direction for the marketing campaign was specifically designed to be a departure from the oft-mocked "Our State" campaign which became a punchline after the Wolfpack football team went winless against four in-state foes in 2013 and the men's basketball team lost to relative Division I newcomer N.C. Central this past season.

The only hitch is Mississippi State had a similar campaign to "Statement" in 2011 for its school-wide marketing purposes. The Bulldogs also used a variation of "Our State" before N.C. State started that campaign in 2012.

It didn't take long for North Carolina fans on the Inside Carolina message boards to point out the similarities between N.C. State's new campaign and Mississippi State's "Make a Statement" slogan.

A serious joke of an athletic department.

(08-08-2014 10:02 PM)Kaplony Wrote:  A new sports marketing campaign

http://www.wralsportsfan.com/nc-state-la.../13877171/

Quote:With classes starting in less than two weeks and sports already on the minds of many in the Triangle, NC State launched its latest social media-friendly promotional campaign Friday -- #Statement.

Accompanied by a video featuring the student-athletes, NC State unveiled the slogan saying, “there's something very unique about being part of NC State, its tradition is unique and it's completely ours.”

One problem

http://www.thestate.com/2014/08/08/36088...eting.html

Quote: The new direction for the marketing campaign was specifically designed to be a departure from the oft-mocked "Our State" campaign which became a punchline after the Wolfpack football team went winless against four in-state foes in 2013 and the men's basketball team lost to relative Division I newcomer N.C. Central this past season.

The only hitch is Mississippi State had a similar campaign to "Statement" in 2011 for its school-wide marketing purposes. The Bulldogs also used a variation of "Our State" before N.C. State started that campaign in 2012.

It didn't take long for North Carolina fans on the Inside Carolina message boards to point out the similarities between N.C. State's new campaign and Mississippi State's "Make a Statement" slogan.

This is the best!

(08-08-2014 10:26 PM)TexanMark Wrote:  

(08-08-2014 10:02 PM)Kaplony Wrote:  A new sports marketing campaign

http://www.wralsportsfan.com/nc-state-la.../13877171/

Quote:With classes starting in less than two weeks and sports already on the minds of many in the Triangle, NC State launched its latest social media-friendly promotional campaign Friday -- #Statement.

Accompanied by a video featuring the student-athletes, NC State unveiled the slogan saying, “there's something very unique about being part of NC State, its tradition is unique and it's completely ours.”

One problem

http://www.thestate.com/2014/08/08/36088...eting.html

Quote: The new direction for the marketing campaign was specifically designed to be a departure from the oft-mocked "Our State" campaign which became a punchline after the Wolfpack football team went winless against four in-state foes in 2013 and the men's basketball team lost to relative Division I newcomer N.C. Central this past season.

The only hitch is Mississippi State had a similar campaign to "Statement" in 2011 for its school-wide marketing purposes. The Bulldogs also used a variation of "Our State" before N.C. State started that campaign in 2012.

It didn't take long for North Carolina fans on the Inside Carolina message boards to point out the similarities between N.C. State's new campaign and Mississippi State's "Make a Statement" slogan.

This is the best!

Mother of God!!

(08-08-2014 10:26 PM)TexanMark Wrote:  

(08-08-2014 10:02 PM)Kaplony Wrote:  A new sports marketing campaign

http://www.wralsportsfan.com/nc-state-la.../13877171/

Quote:With classes starting in less than two weeks and sports already on the minds of many in the Triangle, NC State launched its latest social media-friendly promotional campaign Friday -- #Statement.

Accompanied by a video featuring the student-athletes, NC State unveiled the slogan saying, “there's something very unique about being part of NC State, its tradition is unique and it's completely ours.”

One problem

http://www.thestate.com/2014/08/08/36088...eting.html

Quote: The new direction for the marketing campaign was specifically designed to be a departure from the oft-mocked "Our State" campaign which became a punchline after the Wolfpack football team went winless against four in-state foes in 2013 and the men's basketball team lost to relative Division I newcomer N.C. Central this past season.

The only hitch is Mississippi State had a similar campaign to "Statement" in 2011 for its school-wide marketing purposes. The Bulldogs also used a variation of "Our State" before N.C. State started that campaign in 2012.

It didn't take long for North Carolina fans on the Inside Carolina message boards to point out the similarities between N.C. State's new campaign and Mississippi State's "Make a Statement" slogan.

This is the best!

Simply amazing....

It seems like the PR department just keeps making things worse and worse. They need some new blood / original ideas and they need it fast. Someone needs to take that shovel from them.

(08-09-2014 02:57 PM)texasorange Wrote:  

(08-08-2014 10:26 PM)TexanMark Wrote:  

(08-08-2014 10:02 PM)Kaplony Wrote:  A new sports marketing campaign

http://www.wralsportsfan.com/nc-state-la.../13877171/

Quote:With classes starting in less than two weeks and sports already on the minds of many in the Triangle, NC State launched its latest social media-friendly promotional campaign Friday -- #Statement.

Accompanied by a video featuring the student-athletes, NC State unveiled the slogan saying, “there's something very unique about being part of NC State, its tradition is unique and it's completely ours.”

One problem

http://www.thestate.com/2014/08/08/36088...eting.html

Quote: The new direction for the marketing campaign was specifically designed to be a departure from the oft-mocked "Our State" campaign which became a punchline after the Wolfpack football team went winless against four in-state foes in 2013 and the men's basketball team lost to relative Division I newcomer N.C. Central this past season.

The only hitch is Mississippi State had a similar campaign to "Statement" in 2011 for its school-wide marketing purposes. The Bulldogs also used a variation of "Our State" before N.C. State started that campaign in 2012.

It didn't take long for North Carolina fans on the Inside Carolina message boards to point out the similarities between N.C. State's new campaign and Mississippi State's "Make a Statement" slogan.

This is the best!

Simply amazing....

"When the sun finds its place in the eastern sky..."

Wow, that was bad. They were so bent on copying LSU, they defied geography just to avoid having to think of one original line.

They have been Debbied

Lol... Sorry I started another thread on this garbage.

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