Interesting article I stumbled across from yesterday.
Michigan's Greed Alienates fans
Main points concern the decline in Michigan season ticket sales over the years by both students and regular season ticket holders and some of the reasons for the decline.
Ability to sit with friends
Too much advertising (inside the stadium) during football games
Cost of concessions
Ticket prices
TV timeouts
Media contracts in general
Game start time delays (because of undetermined TV schedule)
Game start time (because of TV and either its hot as hell or cold as hell at game time)
Cell phone service in the stadium
A bad economy not mentioned, but probably an underlying issue
Quote:Insult to injury: Most college teams now play their biggest rivals on Thanksgiving weekend, when many students have gone home.
Talks about how many universities are now hiring business CEOs instead of personnel with athletic backgrounds as ADs and how their mode of thinking is what is causing many of the issues we see today.
Quote:How did Michigan do it? By forgetting why we love college football
This makes a lot of sense.
Quote:If the people running college football see their universities as just a brand, and the athletic departments merely a business, they will turn off the very people who've been coming to their temples for decades. Athletic directors need to remember the people in the stands are not customers. They're believers. Break faith with your flock, and you will not get them back with fancier wine.
If you treat your fans like customers long enough, eventually they'll start behaving that way, reducing their irrational love for their team to a cool-headed, dollars-and-cents decision to buy tickets or not, with no more emotional investment than deciding whether to go to the movies or buy new tires.
Quote: If the TV whizzes can't figure out how to make a buck on football without ruining the experience for paying customers, those fans will figure it out for themselves, and stay home.
Quote:Survey after survey points the finger for lower attendance not at cell phone service or HDTV, but squarely at the decisions of athletic departments nationwide. Fans are fed up paying steakhouse prices for junk food opponents, while enduring endless promotions. The more college football indulges the TV audience, the more fans paying to sit in those seats feel like suckers.
Quote:This fall Michigan is in danger of breaking its string of 251 consecutive games with 100,000-plus paid attendance, which started in 1975. The college football world should take note.
The author, John Bacon, teaches at Michigan. He brings up some very interesting points. Makes you wonder what things will look like 10-20 years down the road.