Quote:N.C. State is retiring the marketing tagline it liberally borrowed from an SEC school that turned into a punchline.
The "This is Our State" campaign will join the unitard in Wolfpack infamy and be replaced with a new slogan before the football season, N.C. State athletic director Debbie Yow said Thursday.
"Ocassionally, we adopt a new primary theme to keep things fresh for our teams and fans, as occurs at most athletic programs," Yow wrote in an email Thursday. "These usually have a shelf life of several years."
N.C. State went winless against four in-state opponents in football during the 2013 season, losing to North Carolina, Duke, Wake Forest and East Carolina in the same season for the first time.
Moments after its 42-28 drubbing of the Wolfpack on Nov. 23, in front of mostly visiting purple-clad fans in Raleigh, ECU fans had a billboard up in Wake Forest with the final score and the words: "ARRRRR State."
The parameters of the Wolfpack's alleged domain went from the state borders to the Beltline by basketball season. The men's team lost to Duke, North Carolina, Wake Forest and relative Division I newcomer N.C. Central.
Quote:When the first "This is Our State" billboards went up around the state in the spring of 2012, UNC running back Gio Bernard promised on Twitter to take that "junk" down.
Bernard's 74-yard punt return in the final seconds of the Tar Heels' 43-35 win in 2012 ended the Wolfpack's winning streak and sowed the seeds for the end of the marketing campaign.
No official word on what will replace "Our State" but rumors are it is down to three sayings:
Quote:N.C. State is retiring the marketing tagline it liberally borrowed from an SEC school that turned into a punchline.
The "This is Our State" campaign will join the unitard in Wolfpack infamy and be replaced with a new slogan before the football season, N.C. State athletic director Debbie Yow said Thursday.
"Ocassionally, we adopt a new primary theme to keep things fresh for our teams and fans, as occurs at most athletic programs," Yow wrote in an email Thursday. "These usually have a shelf life of several years."
N.C. State went winless against four in-state opponents in football during the 2013 season, losing to North Carolina, Duke, Wake Forest and East Carolina in the same season for the first time.
Moments after its 42-28 drubbing of the Wolfpack on Nov. 23, in front of mostly visiting purple-clad fans in Raleigh, ECU fans had a billboard up in Wake Forest with the final score and the words: "ARRRRR State."
The parameters of the Wolfpack's alleged domain went from the state borders to the Beltline by basketball season. The men's team lost to Duke, North Carolina, Wake Forest and relative Division I newcomer N.C. Central.
Quote:When the first "This is Our State" billboards went up around the state in the spring of 2012, UNC running back Gio Bernard promised on Twitter to take that "junk" down.
Bernard's 74-yard punt return in the final seconds of the Tar Heels' 43-35 win in 2012 ended the Wolfpack's winning streak and sowed the seeds for the end of the marketing campaign.
No official word on what will replace "Our State" but rumors are it is down to three sayings:
1. Roll Pack!
2. Boomer Wolfpack!
3. Rock Chalk Wolfpack!
And you keep saying that you don't care anything about State!
Quote:N.C. State is retiring the marketing tagline it liberally borrowed from an SEC school that turned into a punchline.
The "This is Our State" campaign will join the unitard in Wolfpack infamy and be replaced with a new slogan before the football season, N.C. State athletic director Debbie Yow said Thursday.
"Ocassionally, we adopt a new primary theme to keep things fresh for our teams and fans, as occurs at most athletic programs," Yow wrote in an email Thursday. "These usually have a shelf life of several years."
N.C. State went winless against four in-state opponents in football during the 2013 season, losing to North Carolina, Duke, Wake Forest and East Carolina in the same season for the first time.
Moments after its 42-28 drubbing of the Wolfpack on Nov. 23, in front of mostly visiting purple-clad fans in Raleigh, ECU fans had a billboard up in Wake Forest with the final score and the words: "ARRRRR State."
The parameters of the Wolfpack's alleged domain went from the state borders to the Beltline by basketball season. The men's team lost to Duke, North Carolina, Wake Forest and relative Division I newcomer N.C. Central.
Quote:When the first "This is Our State" billboards went up around the state in the spring of 2012, UNC running back Gio Bernard promised on Twitter to take that "junk" down.
Bernard's 74-yard punt return in the final seconds of the Tar Heels' 43-35 win in 2012 ended the Wolfpack's winning streak and sowed the seeds for the end of the marketing campaign.
No official word on what will replace "Our State" but rumors are it is down to three sayings:
1. Roll Pack!
2. Boomer Wolfpack!
3. Rock Chalk Wolfpack!
And you keep saying that you don't care anything about State!
I don't. Just like when I played baseball I wasn't a power hitter, instead tried my best to hit one to the gaps and beat it out with speed. But when someone leaves a breaking ball hanging it your wheelhouse you do what you can to put it out the park.