(05-10-2014 06:53 AM)johnbragg Wrote: (05-09-2014 11:08 PM)arkstfan Wrote: The local owned bowl that might be looking for a $10,000 sponsorship is competing against ESPN offering that same package and might ask for $50,000 to have that package at 7 games.
True. ESPN has consolidated the Armed Forces Bowl and Heart of DAllas Bowl operations. IT wouldn't be much of a stretch to also package the Houston Bowl for a Texas-wide sponsor like Whataburger, who wouldn't benefit much from exposure in New MExico, Idaho, Vegas or Tampa, etc.
Quote:The cash outlay while not massive is not insignificant. For a conference having an employee on the ground away from the league HQ supervised by remote boss who doesn't have the expertise in that field isn't ideal. ESPN is going to be remote management as well but they do have the expertise and the contacts.
Eh, I'm not sure that's a big factor. The conferences already run basketball tournaments and all sort of other events, so they have the staff and the experience. (The point woman for the Bahamas Bowl is or was the deputy head honcho for the Battle for Atlantis--side note: has anyone mentioned passport problems for the Battle of Atlantis tournament?) If you've sold sponsorships for the Sun Belt basketball tournament in Wenatchee or Nashville or Galveston or Panama Beach or wherever, I expect you can sell sponsorships to the MAC-SBC Little Rock Bowl.
IF the conferences saw it as a strategic goal to control their bowls, they'd have made more moves to make it happen. Either they don't see it as important as some of us do on this board, or they do but taking on the World Wide Leader is a losing proposition. (Sure, Fox made their pitch to the FBA. That doesn't mean they'd be interested in G5 table-scraps bowls.)
John, you can't really compare operating a conference tournament to a bowl game because they are run so differently.
Conference tournaments the teams sort of "parachute" into town and just play their games and generally have no more than one practice in the site city. The teams spend their time either at the team hotel, eating, in meetings or at the tournament venue.
Bowls are an entertainment events for fans and teams and maintain a year long presence.
The GoDaddy Bowl for example sponsors something like 8 different community events/activities in the period after the teams leave and until before the next two are announced. Golf tournaments, a sailing regatta, cheerleader competition, a writing contest, art contest, a lunch, etc. They bring the two coaches in for the local Touchdown Club well before the teams arrive.
Now admittedly GoDaddy operates more like say Cap One or Sugar in that regard than Birmingham or New Mexico who have year-round events but not at that scale, and you don't have to go that big but having been around a number of bowls (including one of the funniest season kickoff events listening to Terry Bradshaw in Shreveport in September) doing it this way garners a better event.
Once teams arrive it becomes a true mad house because if you want the players, coaches, AD's, and presidents eager to see their team return, you show them a great time.
You will host a fun event or two for the players. In New Mexico they do a Family Feud inspired game show pitting the two teams against each other, New Orleans does a bowling night that by all reports is a big hit with the players. Mobile does a Mardi Gras parade and tours of the battleship and museum. While normally done very low profile, all or nearly all bowls do a lunch, or tea, or some sort of excursion for the two sets of coaches wives. Then there will be a banquet/lunch or two to deal with. You also have to secure practice facilities for the two teams along with meeting space. Top that off with a couple pep rallies, battle of the bands, and maybe a parade. You are also working with each school's alumni association to help them set up their events.
That gives you a lot of stuff going and the bowls normally rely heavily on volunteers but if you want volunteers you have to cultivate them, that leads you to needing events several times over the year to get those volunteers.
The differing intensity level makes if very impractical to not have someone on the ground 365 days for a bowl, while a conference tournament is more like a traveling rock show or circus that may pay someone to do advance publicity ahead of time but doesn't need permanent boots on the ground.
You sort of made this point noting that Bahamas Bowl is bundling it's on ground presence with Battle of Atlantis.
As to passports and Bahamas, basketball will have an official traveling party of 25-35 who have months of advance notice. Football will have a traveling party of 125 to 200 with four to six weeks notice, there is quite obviously a distinction there. As I've noted in another thread, within the athletic community the word dealing with the International Bowl was that the MAC had few hassles and most centered on clearing an individual player with a past arrest record or dealing with bringing gear through customs. The MAC pushed its members to get passports in September and then each year just add newcomers. The Big East did not take that sort of proactive approach and ended up sweating it out late getting everyone ready as they dealt with expediting passports.