Hello There, Guest! (LoginRegister)

Post Reply 
College sports thrive amid downturn
Author Message
arkstfan Away
Sorry folks
*

Posts: 25,869
Joined: Feb 2004
Reputation: 994
I Root For: Fresh Starts
Location:
Post: #41
RE: College sports thrive amid downturn
(05-07-2014 09:01 AM)orangefan Wrote:  
(05-07-2014 08:42 AM)arkstfan Wrote:  3. Conference income. From the CFP, NCAA, and the league TV contract, as well as league sponsorships and championship events. The conference tournament is already drying up as a cash cow for most leagues. Basketball starts its season before fans are ready for it to start, they play 4-6 weeks without students on campus, and then have a regular season that is meaningless for over 2/3rds of the schools. But TV collapsing is no given. TV changing is inevitable. There might be a short period of disruption that could be dangerous for the league having its contract come up in a transitional phase (see SWC/Big 8) but overall the marketplace should be relatively steady long-term.

The low end of Division I's greatest risk is going into the enrollment downturn carrying too much debt and being unable to service it. The high end's greatest risk is disruption when the TV model changes and with it changes the factors most desirable in effective revenue generation. In a future model market as we know them today may be of little value while the size of the fan base and engagement level of the fan base may become the measurables that drive future realignment.

Considering that most of the key TV contracts are in place for an extended period, the risk of any immediate change in conference income is pretty small. Here's a list of contracts with at least ten years left:

NCAA Tournament (TBS/CBS): Final Year 2023-24
SEC (CBS): Final Year 2023-24
Pac 12 (FOX/ESPN): Final Year 2023-24
Big 12 (FOX/ESPN): Final Year 2024-25
Big East (FOX): Final Year 2024-25
College Football Playoff/Contract Bowls (ESPN): Final Year 2025-26
ACC (ESPN): Final Year 2026-27
SEC (ESPN): Final Year 2033-34

Indeed, the only major deal with less than 10 years left is the Big Ten's deal with ESPN, which is up in 2016. Nobody thinks they are going to be taking a pay cut.

By the time the rest of deals are up for renegotiation, everyone will know a lot more about the evolution of the cable industry, and the industry will know a lot more about how to generate and collect revenue in any brave new world. In the mean time I'm quite confident that the checks from Disney (ESPN), FOX, TBS and CBS will continue to clear.

That's the beauty of the long contracts and I think it is deliberate on ESPN's part.

Next year is expected to be the first year when half of TV's in service will be capable of accessing the internet directly.

My guess is somepoint between 2015 and 2020 we hit the point where more than half of Americans receive at least some internet delivered content each week on their home television set and shortly thereafter have a better idea of what changes happen to the model.
05-07-2014 09:25 AM
Find all posts by this user Quote this message in a reply
JRsec Offline
Super Moderator
*

Posts: 38,230
Joined: Mar 2012
Reputation: 7926
I Root For: SEC
Location:
Post: #42
RE: College sports thrive amid downturn
(05-07-2014 08:42 AM)arkstfan Wrote:  
(05-07-2014 07:34 AM)orangefan Wrote:  
(05-07-2014 06:51 AM)goodknightfl Wrote:  
(05-06-2014 08:56 PM)ClairtonPanther Wrote:  I honestly don't think there is a bubble. I think college football is as popular as it ever been despite the attendance going down. People these days would rather watch the game on their 50+ big screen TV. And not only do you enjoy the game on the huge TV you don't have to deal w/ the drunks and the nonsense that goes along with it.

You sound a lot like home buyers in 2005 and 6.
First off, NCAA Football had a record year for attendance in 2013, both overall (50,291,275) and at the FBS level (38,135,118). http://www.ncaa.com/news/football/articl...re-tops-50

Second, the home buyer of 2006 was getting a loan with 0% down, possibly with a balloon payment at year 5, was taking on debt payment obligations that were too high relative to their income, and was paying too much for the house because he or she was competing against other buyers using the same techniques and/or speculators/flip artists. How is sports or college sports like this in any way?

There are three critical revenue streams for college athletics.

1. Attendance income. Unless there is some significant loss of disposable income and schools fail to adjust attendance pricing to reflect changing demand there is no potential for a collapse in attendance based income which remains the primary source of income for the elite programs (I include mandatory donations in attendance income). There could be falling revenue but a stadium that was drawing 65,000 one year isn't going to draw 20,000 the next. A school drawing 25,000 isn't going to draw 8,000 the next absent some sort of chemical, radiation or nuclear biohazard or catastrophic natural event of scale similar to the Japan Tsunami or the New Madrid earthquakes and those would be geographically finite. Any decline in attendance income will be gradual giving schools opportunity to identify and adjust.

2.University income. Either student fees or transfers of revenue. There is assuredly a downturn in enrollment coming but the impact will be felt most strongly in smaller private and public institutions. Publics below about 5,000 enrollment and privates below about 2,000 will face the highest risk. Declines are unlikely to be dramatic and overnight unless a school becomes publicly known to be financially unstable (believe this happened to Lambuth)

3. Conference income. From the CFP, NCAA, and the league TV contract, as well as league sponsorships and championship events. The conference tournament is already drying up as a cash cow for most leagues. Basketball starts its season before fans are ready for it to start, they play 4-6 weeks without students on campus, and then have a regular season that is meaningless for over 2/3rds of the schools. But TV collapsing is no given. TV changing is inevitable. There might be a short period of disruption that could be dangerous for the league having its contract come up in a transitional phase (see SWC/Big 8) but overall the marketplace should be relatively steady long-term.

The low end of Division I's greatest risk is going into the enrollment downturn carrying too much debt and being unable to service it. The high end's greatest risk is disruption when the TV model changes and with it changes the factors most desirable in effective revenue generation. In a future model market as we know them today may be of little value while the size of the fan base and engagement level of the fan base may become the measurables that drive future realignment.

Good post and very true. That is why I don't look for the SEC to add any school that doesn't fit its model. 60,000 or more attendance, state land grant or flagship school, top 100 academics preferred, and top 40 revenue producer. Right now one of the greatest unsung strengths of the SEC and Big 10 is the size of active alumni bases, strength of attendance, and strength of viewership. Consistency of Academics adds further backbone to both as well. What I think is too overdone in conversation is the definition of culture. Size of schools, relative income of schools, academic range of the schools, all form a culture of their own. The cultural differences of geography while relevant are much less of a factor. What is important is overhead costs of operating athletic departments and that more than anything else is why the geography remains an important factor.
05-07-2014 09:31 AM
Find all posts by this user Quote this message in a reply
orangefan Offline
Heisman
*

Posts: 5,221
Joined: Mar 2007
Reputation: 358
I Root For: Syracuse
Location: New England
Post: #43
RE: College sports thrive amid downturn
Article on ESPN-owner Disney's earnings release from yesterday highlights that they are not sitting idly by while video delivery evolves: http://www.valuewalk.com/2014/05/the-wal...ectations/

"Over the long term, Disney still appears to be the best large entertainment company around, and the firm’s stable of brands, and its appreciation of modern technology, are adding to its potential in the minds of investors.

"Netflix, Inc. (NASDAQ:NFLX) is widely thought to party represent the future of television, and The Walt Disney Company (NYSE:DIS) is helping to ensure that by offering it access to its stable of brands, in exchange for a hefty fee."

My take: ESPN is clearly doing the same on the sports side, with its continued investment in WatchESPN and ESPN3, as well as its recent internet delivery deal with Dish Network. http://abcmedianet.com/assets/pr/html/pr65026.html
(This post was last modified: 05-07-2014 09:59 AM by orangefan.)
05-07-2014 09:56 AM
Find all posts by this user Quote this message in a reply
arkstfan Away
Sorry folks
*

Posts: 25,869
Joined: Feb 2004
Reputation: 994
I Root For: Fresh Starts
Location:
Post: #44
RE: College sports thrive amid downturn
(05-07-2014 09:31 AM)JRsec Wrote:  Good post and very true. That is why I don't look for the SEC to add any school that doesn't fit its model. 60,000 or more attendance, state land grant or flagship school, top 100 academics preferred, and top 40 revenue producer. Right now one of the greatest unsung strengths of the SEC and Big 10 is the size of active alumni bases, strength of attendance, and strength of viewership. Consistency of Academics adds further backbone to both as well. What I think is too overdone in conversation is the definition of culture. Size of schools, relative income of schools, academic range of the schools, all form a culture of their own. The cultural differences of geography while relevant are much less of a factor. What is important is overhead costs of operating athletic departments and that more than anything else is why the geography remains an important factor.

We've already seen attendance move from a low common denominator (but not lowest) pricing model to premium pricing.

There is no reason to believe that TV can't eventually follow that model as well.

The only alternative to premium pricing in TV is an internet start-up model where the key is getting a larger user/viewer base that is engaged.

Most P5 schools will do fine, probably better in a premium pricing model or an engagement model.

The G5 could be turned on its head.

Rural Appalachian State may be more valuable than Charlotte. Rural Arkansas State may be more valuable than SMU, etc.
(This post was last modified: 05-07-2014 10:03 AM by arkstfan.)
05-07-2014 10:02 AM
Find all posts by this user Quote this message in a reply
orangefan Offline
Heisman
*

Posts: 5,221
Joined: Mar 2007
Reputation: 358
I Root For: Syracuse
Location: New England
Post: #45
RE: College sports thrive amid downturn
(05-07-2014 10:02 AM)arkstfan Wrote:  Most P5 schools will do fine, probably better in a premium pricing model or an engagement model.

The G5 could be turned on its head.

Rural Appalachian State may be more valuable than Charlotte. Rural Arkansas State may be more valuable than SMU, etc.

Agreed. Individual schools will find out the depth of the commitment of their fan bases. Rural schools in areas with limited sports options may have a better opportunity to tap the market for premium sports entertainment experiences because they will not have as much competition.
05-07-2014 10:21 AM
Find all posts by this user Quote this message in a reply
Post Reply 




User(s) browsing this thread: 1 Guest(s)


Copyright © 2002-2024 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
Powered By MyBB, © 2002-2024 MyBB Group.