RE: OT CBS Sports: B1G projected to make $44.5 Million per school in coming years.
I also think the very lackluster ratings of college football, not just on FS1 but also on big Fox, make it unlikely that Fox will win all the B1G.
Let's face it...the B1G doesn't have a money problem. If the BTN disappeared tomorrow...most B1G schools wouldn't have a money problem. They've got a football problem, a football perception problem, and a demographic problem. Their stomping grounds are just simply not producing enough football athletes to fill more than a couple elite programs.
If the B1G doesn't want to slip into Ivy League territory, they absolutely have to get more athletes from outside the footprint, and not lose any athletes in their footprint. And they are NOT going to do that by going dark on ESPN.
They already put a healthy chunk of content on the BTN, which is lightly viewed if at all outside the footprint. How much can they afford to put on FS1 or FS2? When you have a premier matchup like Oregon-Washington drawing low 1's on FS1, and some big Fox games doing similar numbers, the B1G has to think hard about exposure.
Which doesn't even factor in the fact that ESPN is simply THE tastemaker in college sports. Fox has nothing to compare to Gameday, or ESPN's online presence, etc.
I'm not saying FS1 or Fox college football is dead in the water...they can and probably will improve. But people are rightly now talking about it taking a generation for them to make real inroads on ESPN, when before the launch people were throwing around a few years.
Can the B1G really afford, with the perception of their football product floundering, their recruiting suffering, the addition of two historically pathetic football programs, etc, to yank all their product off of ESPN? Do they really want to sacrifice their own well-being so that Fox can continue a (possibly quixotic) uphill battle against ESPN?
At some point, what do you do with the extra money? You can coat the helmets in platinum, but if every team has 4-6 losses, what's the point?
They've got serious obstacles to remaining football relevant, and ditching ESPN doesn't help with any of them.
Don't get me wrong, the B1G is going to get PAID. But a few years ago we were all anticipating the leverage they would have by a willingness to walk away from ESPN completely, and the terror that would strike in ESPN.
I'm just not convinced that they have that leverage, considering the downward trajectory of their football and recruiting, combined with the sluggish liftoff of FS1 and Fox college football. I don't think that the B1G really CAN walk away from ESPN and thrive, which certainly weakens their negotiating position. I expect they are or will be renegotiating with ESPN before their contract even ends.
I just don't think it's going to be the crazy, sky high projections some of us were thinking a couple years ago. It will be great, for sure, but I don't think it will be insane.
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