I was in Louisville last night with a colleague who loves college football so we made our way to the Cardinals spring game. 27,000 was the reported attendance which seemed pretty accurate. Here is a few reasons it worked so well:
1) Excitement coming off Bowl win, and move into ACC.
2) 7:30 start time on Friday night
3) Carnival with games/rides/food set up hours before kickoff in front of stadium for families
4) Free posters, stickers, and other giveaways
5) Autographs with former players
6) Free parking, free admission
7) All concessions open including beer sales
8)
Current and former NFL players from UofL introduced at halftime to present individual awards for last season's players
Great idea UC should steal....huge ovations from the crowd.
And of course the part I liked the least, the 2014 Louisville football schedule was promoted throughout the contest. A schedule that includes: Florida State, Clemson, Miami(FL), NC State, Boston College, Syracuse, Virginia, Kentucky, and Notre Dame.
And we got Tulane, Memphis, Temple......