(03-09-2014 08:53 AM)quo vadis Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO.

We will never have any control over our public perception. Nobody does, not even the SEC and B1G.

And in basketball, that's not a bad thing. With 5 teams headed for the tournament, we have had a very good first campaign and are establishing ourselves as an elite basketball conference, which was critical given that Louisville is leaving.

I'm of the opinion if you're not controlling the message, someone else is. One key to me is The American, must attempt to control the narrative. The NFL has the Black & Blue division which is the NFC central division teams, Chicago Bears "Monsters of the Midway" Notre Dame "Fighting Irish" SEC there chant SEC...SEC...SEC. So there is some history there for one.

Have one more

The American

"Excellence & Power"

Playing off what America is about an attempt at excellence in all things and American power

(03-09-2014 08:44 AM)Bearcats#1 Wrote:  The AAC

"Being the tallest midget ain't so bad"

Your terminated. Security!

(03-09-2014 11:07 AM)BIgCatonProwl Wrote:  

(03-09-2014 08:53 AM)quo vadis Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO.

We will never have any control over our public perception. Nobody does, not even the SEC and B1G.

And in basketball, that's not a bad thing. With 5 teams headed for the tournament, we have had a very good first campaign and are establishing ourselves as an elite basketball conference, which was critical given that Louisville is leaving.

I'm of the opinion if you're not controlling the message, someone else is. One key to me is The American, must attempt to control the narrative.

I just don't think that is remotely possible.

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO. My moniker would be

The American
"The Other Power Conference"
" Excellence & Power"
" A Power"

Your now part of the marketing team for the AAC, use that thing positioned between your 2 ears and see what you can come up with.

Do you really believe these things? "The other power conference"??? "A Power"???

I can't even begin to maintain a straight face reading them. Why not aim for the top and say "The American: The Best Damn Football and Basketball and Everything Else Conference in the Galaxy!"

(03-09-2014 11:43 AM)quo vadis Wrote:  

(03-09-2014 11:07 AM)BIgCatonProwl Wrote:  

(03-09-2014 08:53 AM)quo vadis Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO.

We will never have any control over our public perception. Nobody does, not even the SEC and B1G.

And in basketball, that's not a bad thing. With 5 teams headed for the tournament, we have had a very good first campaign and are establishing ourselves as an elite basketball conference, which was critical given that Louisville is leaving.

I'm of the opinion if you're not controlling the message, someone else is. One key to me is The American, must attempt to control the narrative.

I just don't think that is remotely possible.

Well if you throw your hands up in the air and say you can't I guess you won't try. No disrespect, honestly I don't understand that type of thinking. Totally counterintuitive to what sports is all about, you beat your opponent when they think they have you down . As someone pointed out pork position itself as the other white meat, which increased pork consumption by the millions of dollars. Marketing works, as long as its believable or deliver. Well the AAC delivered with its victory over a P5.

(03-09-2014 11:48 AM)BearcatJerry Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO. My moniker would be

The American
"The Other Power Conference"
" Excellence & Power"
" A Power"

Your now part of the marketing team for the AAC, use that thing positioned between your 2 ears and see what you can come up with.

Do you really believe these things? "The other power conference"??? "A Power"???

I can't even begin to maintain a straight face reading them. Why not aim for the top and say "The American: The Best Damn Football and Basketball and Everything Else Conference in the Galaxy!"

Repeat if your are not controlling or attempting to control the message someone else will. Example if someone said BearCat Jerry is a lazy bump, a poor performer on the job, reads magazines and trolls the internet all day, and someone was putting this out on you, to your co-workers and boss , what would you do?

'Murkin, kickin' your a$$ and takin your women.

(03-09-2014 08:47 AM)KnightLight Wrote:  You want a moniker?

Ok...how about

BCS Bowl CHAMPS!

This works for me.

(03-09-2014 11:48 AM)BearcatJerry Wrote:  Do you really believe these things? "The other power conference"??? "A Power"???

I can't even begin to maintain a straight face reading them. Why not aim for the top and say "The American: The Best Damn Football and Basketball and Everything Else Conference in the Galaxy!"

Nothing to get worked up over... Don't you think words like "Power" are rather arbitrary and childish anyway. No conference is another conferences equal.
However, our accomplishments are stacking up rather nicely against all of them. I don't see anything wrong with fans touting that.
Only the nerds on sites like these act like a television contract contest means anything.
That's really all that G5 and P5 are about... $$$. And none of them make the same as the other conference. It's a silly 'argument' to get so worked up over. It's silly to let your pride be taken asunder because you are embarrassed that another school arbitrarily gets a bigger paycheck because they play in a conference with one or two big dogs.
UCF shined rather nicely against the Big 12 Champ. The year before that Louisville did us proud against Florida.

(03-09-2014 11:58 AM)BIgCatonProwl Wrote:  

(03-09-2014 11:48 AM)BearcatJerry Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO. My moniker would be

The American
"The Other Power Conference"
" Excellence & Power"
" A Power"

Your now part of the marketing team for the AAC, use that thing positioned between your 2 ears and see what you can come up with.

Do you really believe these things? "The other power conference"??? "A Power"???

I can't even begin to maintain a straight face reading them. Why not aim for the top and say "The American: The Best Damn Football and Basketball and Everything Else Conference in the Galaxy!"

Repeat if your are not controlling or attempting to control the message someone else will. Example if someone said BearCat Jerry is a lazy bump, a poor performer on the job, reads magazines and trolls the internet all day, and someone was putting this out on you, to your co-workers and boss , what would you do?

Honestly, you don't try and fight it by going around and thumping your chest and developing your own moniker...

(03-09-2014 12:49 PM)BearcatJerry Wrote:  

(03-09-2014 11:58 AM)BIgCatonProwl Wrote:  

(03-09-2014 11:48 AM)BearcatJerry Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO. My moniker would be

The American
"The Other Power Conference"
" Excellence & Power"
" A Power"

Your now part of the marketing team for the AAC, use that thing positioned between your 2 ears and see what you can come up with.

Do you really believe these things? "The other power conference"??? "A Power"???

I can't even begin to maintain a straight face reading them. Why not aim for the top and say "The American: The Best Damn Football and Basketball and Everything Else Conference in the Galaxy!"

Repeat if your are not controlling or attempting to control the message someone else will. Example if someone said BearCat Jerry is a lazy bump, a poor performer on the job, reads magazines and trolls the internet all day, and someone was putting this out on you, to your co-workers and boss , what would you do?

Honestly, you don't try and fight it by going around and thumping your chest and developing your own moniker...

Point I'm making is the person in the example used is controlling the narrative about you the only way you can counter that is to put out your own narrative because right now you're not controlling your message, someone else, that's all I'm saying. Politicians understand this concept very well.

Just recycle.......The American, F&ck Yeah.

(03-09-2014 12:32 AM)Kruciff Wrote:  Does any other conference have a moniker?

The B10 has one: "OverRated"

(03-09-2014 11:51 AM)BIgCatonProwl Wrote:  

(03-09-2014 11:43 AM)quo vadis Wrote:  

(03-09-2014 11:07 AM)BIgCatonProwl Wrote:  

(03-09-2014 08:53 AM)quo vadis Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO.

We will never have any control over our public perception. Nobody does, not even the SEC and B1G.

And in basketball, that's not a bad thing. With 5 teams headed for the tournament, we have had a very good first campaign and are establishing ourselves as an elite basketball conference, which was critical given that Louisville is leaving.

I'm of the opinion if you're not controlling the message, someone else is. One key to me is The American, must attempt to control the narrative.

I just don't think that is remotely possible.

Well if you throw your hands up in the air and say you can't I guess you won't try. No disrespect, honestly I don't understand that type of thinking. Totally counterintuitive to what sports is all about, you beat your opponent when they think they have you down . As someone pointed out pork position itself as the other white meat, which increased pork consumption by the millions of dollars. Marketing works, as long as its believable or deliver. Well the AAC delivered with its victory over a P5.

Difference is, there isn't a whole media universe out there dedicated to defining pork, so the pork industry could shape that message.

But sports is different. There IS a whole media universe dedicated to it and that media defines things like the reputation of a conference.

We can come up with monikers, trademarks, and issue press releases all day, but at the end of the day the great mass of media will define us.

(03-09-2014 08:47 AM)KnightLight Wrote:  

(03-09-2014 12:28 AM)BIgCatonProwl Wrote:  The American needs a moniker to distinguish it from the G5 and position it marketing wise to the P5 and to create and control it's public message and perception IMHO. My moniker would be

The American
"The Other Power Conference"

Your now part of the marketing team for the AAC, use that thing positioned between your 2 ears and see what you can come up with.

You want a moniker?

Ok...how about

BCS Bowl CHAMPS!

KnightLight has identified the only one that counts.

If one of our 5 teams could make it to the Final Four, that would be a heck of a first year for all of us as a conference.

The strange thing about the AAC is it is in big markets with big schools people have heard of. It should be able to build the athletic product to the level of the Old Big East. Just keep investiing and marketing. Act like you're Power 5, like Boise's done

Too Bad the Naming rights were sold off. Everyone knew whom the Old Big East were.That Name would have carried over a tradition that This Group has shown, are the "Real Big East". It probably Could also have brought in a much higher TV package with the Big East name. Too bad Navy can't land a few more David Robinsons and add Basketball to the AAC Package.

Actually I sorta like "The other power conference." For three reasons:

1) It's memorable - Anything like "American dreams" or whatever is just marketing gibberish that will be quickly forgotten (or worse, laughed at).

2) It's believable to the target audience - with respect to the MWC, most people generally, sort of believe this anyways.

3) Unlike the other mottos you came up with, it drives home the point that we're better than the rest of the G5 conferences. This is critical. The whole point of this conference is to set ourselves up as the top non-power conference. We can't allow ESPN or whoever to lump us in with the MAC or the MWC. If the American sinks to that level in public perception, UC would be better off actually joining the MAC and winning it every other year.

However, this is the type of motto that should be restricted to football season. In basketball season the top of our conference will be right up there with the best in the country.

How are we not a power conference? Everywhere I look we have multiple teams in the national discussion in every sport.