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Jim Delaney's tv strategy in New York
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Underdog Offline
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Post: #21
RE: Jim Delaney's tv strategy in New York
(11-26-2013 03:41 PM)BE4evah Wrote:  The best thatI can figure is that Jim Delaney in picking Rutgers wants to get the Big Ten network on basic cable in New Jersey, New York City and southast Connecticut.

If the Big Ten can do that it it would get more than 7,000,000 homes in NewYork City alone.At $1 per subscriber that's $7 million a month or $84 million a year.

However, will New York wnt to pay that much? Over on the UConn board they are mocking Rutgers basketball attendance. At Rutgers last basketball game, only 300 fans showed up. How is Jim Delaney going to convince cable tv companies to pay for a Rutgers product?

Even on the Syracuse board their fans are harping on the number of Syracuse fans compared to Rutgers fans especially at places like the garden.

Does anybody have any insit into what the negotiations might look like? Can the Big Ten sell Rutgers to the cable companies? Can the Big Ten expext to get $1 per subscriber? Do you think they will have to take less?

Rutgers doesn't have the name brand, product on the fball field, and on the bball court to deliver a significant amount of its market to the B10. Cuse would have been a better choice in my opinion. In fact, the B10 could/should have added Cuse and Rutgers.
(This post was last modified: 11-27-2013 09:41 AM by Underdog.)
11-27-2013 09:25 AM
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TexanMark Offline
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Post: #22
RE: Jim Delaney's tv strategy in New York
(11-27-2013 09:25 AM)Underdog Wrote:  
(11-26-2013 03:41 PM)BE4evah Wrote:  The best thatI can figure is that Jim Delaney in picking Rutgers wants to get the Big Ten network on basic cable in New Jersey, New York City and southast Connecticut.

If the Big Ten can do that it it would get more than 7,000,000 homes in NewYork City alone.At $1 per subscriber that's $7 million a month or $84 million a year.

However, will New York wnt to pay that much? Over on the UConn board they are mocking Rutgers basketball attendance. At Rutgers last basketball game, only 300 fans showed up. How is Jim Delaney going to convince cable tv companies to pay for a Rutgers product?

Even on the Syracuse board their fans are harping on the number of Syracuse fans compared to Rutgers fans especially at places like the garden.

Does anybody have any insit into what the negotiations might look like? Can the Big Ten sell Rutgers to the cable companies? Can the Big Ten expext to get $1 per subscriber? Do you think they will have to take less?

Rutgers doesn't have the name brand, product on the fball field, and on the bball court to deliver a beneficial amount of its market to the B10. Cuse would have been a better choice in my opinion. In fact, the B10 could/should have added Cuse and Rutgers.

Cuse made the right choice for a conference. The school and fans exist in decent numbers along the Atlantic Coast.
New England to Florida--->Yes
NY to Nebraska--->not so much

But yes hypothetically the B1G would've been better with ND/MD/Cuse/Rutgers. Probably throw UConn in there as a sub for the last three.

Right now getting Rutgers just: allowed B1G to pillage the state for recruits, give B1G alumni a place to watch their team in CNJ and maybe get the B1G Network on the basic tier in NJ.
11-27-2013 09:46 AM
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BE4evah Offline
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Post: #23
RE: Jim Delaney's tv strategy in New York
One guy thinks that the Big Ten network might have to pay cable companies.

"Breznick said that if the Big Ten Network wants to receive a spot on a standard tier in New York or Washington it might have to waive its carriage fee for television providers or actually pay them at first. Rare moves such as these allow networks to earn advertising revenue in top markets and ideally build enough viewership to leverage a better payout when the contract comes up again."

http://www.post-gazette.com/hp_mobile/20...1212100144

You can see that these negotiations will be huge. The difference in convincing cable companies to pay $1 or to have to pay them say $1, is $164 million a year. That's more than $10 m a school!
11-27-2013 10:26 AM
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Post: #24
RE: Jim Delaney's tv strategy in New York
(11-26-2013 04:49 PM)rutgers4life Wrote:  
(11-26-2013 03:49 PM)orangefan Wrote:  Rutgers is going to get very good at basketball before anybody east of the Hudson is going to give a crap about the Big Ten Network. A more plausible goal is to get on basic cable in New Jersey, where there are probably 3 million TVHH including some in the Philly market.

FACT: Rutgers statistically has the most amount of fans in New York City of any college team by a long shot. New York Times

# of fans in NYC (2011)
Rutgers: 607,157
Notre Dame: 266,935
Penn St. 186,410
UConn: 150,150
Michigan: 144,231
Syracuse: 133,900

FACT: RU stadium capacity is 52,454. 2012 home attendance average: 49,188.

FACT: Rutgers has been a part of four of the five highest-rated ESPN football games in the New York City market. http://www.nj.com/rutgersfootball/index....ing_i.html

Rutgers is certainly a cable power, and easily the only school that would have any kind of power in the incredible NYC/NJ markets.

...and the moment you have RU vs. OSU, RU vs. UM, RU vs. PennSt, the demand will hit new peaks.

This cracks me up. Someone mentions that no one in the city of NY cares for Rutgers, and a Rutgers fan quotes a study that looks at the NYC media market.

News flash: the NYC media market includes half of New Jersey, including New Brunswick. Your post did nothing to contradict (or even address) the assertion that no one East of the Hudson cares about Rutgers. Because there are separate cable providers in different parts of the NYC media market, this is very a relevant point.
11-27-2013 10:55 AM
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TexanMark Offline
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Post: #25
RE: Jim Delaney's tv strategy in New York
Update from last night's Basketball Game

From the Rutgers' Rivals Board: hand counted 235 people at the Fairleigh Dickinson Game. B1G going to love that.

What draws more fans: Rutgers Basketball or C-SPAN debate on banking?
11-27-2013 12:13 PM
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Post: #26
RE: Jim Delaney's tv strategy in New York
(11-27-2013 07:17 AM)UConn-SMU Wrote:  New Jersey has 8+ million people. It's a big market all by itself. By contrast, Connecticut has 3.6 million people.

But Rutgers' appeal does not extend into New York and Connecticut. Anyone who thinks the people in Brooklyn, NY or Bridgeport, CT will be watching Rutgers FB and buying Rutgers merchandise is crazy.

Uh I was living in Brooklyn watching Rutgers games.

Lots of Rutgers alumni live in and around NYC. I don't get why people can't understand that. It's a huge state U that is very close to NYC and Philly. Thats where the alumni mostly gravitate towards. I don't know why people think those alumni wont tune in. Also a big chunk of the NYC TV market is half the state of NJ. The nothern half which is more densely populated than the southern half.
11-27-2013 09:29 PM
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Post: #27
RE: Jim Delaney's tv strategy in New York
(11-27-2013 10:55 AM)Captain Bearcat Wrote:  
(11-26-2013 04:49 PM)rutgers4life Wrote:  
(11-26-2013 03:49 PM)orangefan Wrote:  Rutgers is going to get very good at basketball before anybody east of the Hudson is going to give a crap about the Big Ten Network. A more plausible goal is to get on basic cable in New Jersey, where there are probably 3 million TVHH including some in the Philly market.

FACT: Rutgers statistically has the most amount of fans in New York City of any college team by a long shot. New York Times

# of fans in NYC (2011)
Rutgers: 607,157
Notre Dame: 266,935
Penn St. 186,410
UConn: 150,150
Michigan: 144,231
Syracuse: 133,900

FACT: RU stadium capacity is 52,454. 2012 home attendance average: 49,188.

FACT: Rutgers has been a part of four of the five highest-rated ESPN football games in the New York City market. http://www.nj.com/rutgersfootball/index....ing_i.html

Rutgers is certainly a cable power, and easily the only school that would have any kind of power in the incredible NYC/NJ markets.

...and the moment you have RU vs. OSU, RU vs. UM, RU vs. PennSt, the demand will hit new peaks.

This cracks me up. Someone mentions that no one in the city of NY cares for Rutgers, and a Rutgers fan quotes a study that looks at the NYC media market.

News flash: the NYC media market includes half of New Jersey, including New Brunswick. Your post did nothing to contradict (or even address) the assertion that no one East of the Hudson cares about Rutgers. Because there are separate cable providers in different parts of the NYC media market, this is very a relevant point.

So none of those alumni don't cross the Hudson river? 07-coffee3
(This post was last modified: 11-27-2013 09:34 PM by NJRedMan.)
11-27-2013 09:33 PM
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CoogNellie Offline
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Post: #28
RE: Jim Delaney's tv strategy in New York
Having Rutgers in the Big 10 is more about getting existing Big 10 products into New York than it is Rutgers delivering that market.

Who in NYC cared about Rutgers/Syracuse? Or Rutgers/BC? Nobody. But Rutgers/Ohio State? Rutgers/Michigan? People will tune in to see those programs.

The fact that you people can't see the value of Rutgers to the Big 10 is proof that you don't understand how television works. You know it's funny, the Big 10 is a midwestern conference, but they control all these huge east coast markets (NYC with Rutgers, Philly with Penn State, DC with Maryland).
11-27-2013 09:55 PM
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Post: #29
RE: Jim Delaney's tv strategy in New York
(11-27-2013 09:55 PM)CoogNellie Wrote:  Having Rutgers in the Big 10 is more about getting existing Big 10 products into New York than it is Rutgers delivering that market.

Who in NYC cared about Rutgers/Syracuse? Or Rutgers/BC? Nobody. But Rutgers/Ohio State? Rutgers/Michigan? People will tune in to see those programs.

The fact that you people can't see the value of Rutgers to the Big 10 is proof that you don't understand how television works. You know it's funny, the Big 10 is a midwestern conference, but they control all these huge east coast markets (NYC with Rutgers, Philly with Penn State, DC with Maryland).

I think you have a vast misunderstanding of the meaning of the word control.
11-27-2013 10:24 PM
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Dasville Offline
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Post: #30
RE: Jim Delaney's tv strategy in New York
This is the truth of it:

http://www.app.com/article/20131127/NJSP...source=rss



Bolded for emphasis......


Quote:PISCATAWAY — They were lonely figures in a sea of bleachers, the seven freshmen who comprised the entire student section for the Rutgers men’s basketball home game against Fairleigh Dickinson Tuesday night.

One of them wasn’t even a Rutgers student. Chris McConnell attends Misericordia, a Division III school in Pennsylvania, but sitting next to his old Warren Hills High School buddy Ronnie Legreide, McConnell put the scene into perspective.

“There’s actually a lot of people that go to our games (at Misericordia),” McConnell said during halftime of Rutgers’ 73-72 loss to FDU. “Our student section is completely packed. I thought there would be people here — fans and students and stuff.”

Welcome to Rutgers, which is drawing historically low numbers of fans to the once-feared Louis Brown Athletic Center. Phase one of the RAC’s multi-million dollar upgrade is complete, with a video board and new sound system and lights, but its downfall as a home court advantage continues. The turnstile count Tuesday was 466, only slightly higher than Monday’s figure against Division II Stillman College.

It should be noted that these NIT consolation games were not on the schedule until last week and thus not part of the season-ticket package, and by Tuesday the student body was on Thanksgiving break. Still, with the exception of the season-opening win over Florida A&M, the RAC has been a ghost town so far. It has yet to be even half-filled.

“Students don’t come to the basketball games — they only like football,” said student-fan Sheku Toronka, a Paterson native who convinced fellow freshman Linda Qutawna to join him at Tuesday’s contest. “I expected more students to be here.”[quote]
11-27-2013 10:34 PM
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SeaBlue Offline
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Post: #31
RE: Jim Delaney's tv strategy in New York
(11-27-2013 10:24 PM)CrazyPaco Wrote:  I think you have a vast misunderstanding of the meaning of the word control.

"You Don't Know the Power of the Dark Side"

-Delany
11-27-2013 10:34 PM
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Post: #32
RE: Jim Delaney's tv strategy in New York
(11-27-2013 10:34 PM)SeaBlue Wrote:  
(11-27-2013 10:24 PM)CrazyPaco Wrote:  I think you have a vast misunderstanding of the meaning of the word control.

"You Don't Know the Power of the Dark Side"

-Delany

03-lmfao

That's the best comment I've read all day.
11-27-2013 10:36 PM
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Post: #33
RE: Jim Delaney's tv strategy in New York
(11-27-2013 09:29 PM)NJRedMan Wrote:  
(11-27-2013 07:17 AM)UConn-SMU Wrote:  New Jersey has 8+ million people. It's a big market all by itself. By contrast, Connecticut has 3.6 million people.

But Rutgers' appeal does not extend into New York and Connecticut. Anyone who thinks the people in Brooklyn, NY or Bridgeport, CT will be watching Rutgers FB and buying Rutgers merchandise is crazy.

Uh I was living in Brooklyn watching Rutgers games.

Lots of Rutgers alumni live in and around NYC. I don't get why people can't understand that. It's a huge state U that is very close to NYC and Philly. Thats where the alumni mostly gravitate towards. I don't know why people think those alumni wont tune in. Also a big chunk of the NYC TV market is half the state of NJ. The nothern half which is more densely populated than the southern half.

I'm sure Rutgers alumni in NY follow Rutgers sports. That's a very small segment of the population.

As someone who grew up in the tri-state area, I know that people who are born & raised in NY or CT do not watch Rutgers sports. For example ... if you were from Westchester County, you do not follow Rutgers at all.
11-27-2013 11:09 PM
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krup Offline
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Post: #34
RE: Jim Delaney's tv strategy in New York
(11-26-2013 03:49 PM)orangefan Wrote:  Rutgers is going to get very good at basketball before anybody east of the Hudson is going to give a crap about the Big Ten Network. A more plausible goal is to get on basic cable in New Jersey, where there are probably 3 million TVHH including some in the Philly market.

That's what people miss when they fight over whether RU brings the NYC market or not. The number of cable households in NJ alone financially justify their addition, then it can be a longer term strategy using RU interest, NYC interest in other schools like PSU/Mich/OSU, Fox leveraging their 50% ownership in the BTN and the YES network, etc. to "capture" the rest of the NYC market.
11-28-2013 08:01 AM
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NJRedMan Offline
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Post: #35
RE: Jim Delaney's tv strategy in New York
(11-27-2013 11:09 PM)UConn-SMU Wrote:  
(11-27-2013 09:29 PM)NJRedMan Wrote:  
(11-27-2013 07:17 AM)UConn-SMU Wrote:  New Jersey has 8+ million people. It's a big market all by itself. By contrast, Connecticut has 3.6 million people.

But Rutgers' appeal does not extend into New York and Connecticut. Anyone who thinks the people in Brooklyn, NY or Bridgeport, CT will be watching Rutgers FB and buying Rutgers merchandise is crazy.

Uh I was living in Brooklyn watching Rutgers games.

Lots of Rutgers alumni live in and around NYC. I don't get why people can't understand that. It's a huge state U that is very close to NYC and Philly. Thats where the alumni mostly gravitate towards. I don't know why people think those alumni wont tune in. Also a big chunk of the NYC TV market is half the state of NJ. The nothern half which is more densely populated than the southern half.

I'm sure Rutgers alumni in NY follow Rutgers sports. That's a very small segment of the population.

As someone who grew up in the tri-state area, I know that people who are born & raised in NY or CT do not watch Rutgers sports. For example ... if you were from Westchester County, you do not follow Rutgers at all.

You know how many people are in the NYC metro market right? As someone who also grew up in the tri-state area I know that there are a lot of people in NJ and a lot from NJ living in NYC. A small segment who is vastly larger than every other fan base in the city.
11-28-2013 01:31 PM
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