EKUSteve
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RE: Texas to the Big Ten. Source BlueGoldSports.com. There ya go...
(10-28-2013 04:51 PM)bullet Wrote: (10-28-2013 04:46 PM)Wedge Wrote: (10-28-2013 04:35 PM)bullet Wrote: (10-28-2013 04:08 PM)Wedge Wrote: (10-28-2013 03:43 PM)arkstfan Wrote: Well, Wedge alludes to a vital point.
Texas staying in the Big XII represented the collision (collusion) of four sets of interests.
1. The Texas preference to stay if all things were equal.
2&3. The interest of ESPN and Fox to see valuable programming rights dispersed across 5 valuable properties rather than 4, an interest so significant that without any mutual discussion or collusion the two networks elected to pay a premium to the Big XII (ie not reducing the rights fee) and a premium (LHN plus Fox conceding one game that would have likely been in their rights package over to LHN).
4. An interest in preserving the Big XII as a whole essentially making the decision that Baylor, KU, K-State, Iowa State, Missouri without regular games against Texas, TAMU, and OU would lose value relegated into the league contending for 5th best. The quality of that inventory was probably deemed worth saving, this followed then with movement of WVU and addition of TCU. Most likely the "elite tier" would have been reduced to 59 to 63 schools from the current 65.
Big XII's TV rights have fallen up the staircase with WVU and TCU replacing CU, NU, TAMU, MU.
I think the reality is that Texas made the decision best for Texas and was helped along that path by ESPN and Fox choosing what was best for them, preventing rights from being consolidated into four leagues.
I've argued previously that done correctly you can consolidate all the TV value into three leagues of 16 teams but requires cutting some folks.
Agree with that, except on one point: IMO there was mutual discussion and collusion between ESPN and Fox. I think they have worked together not only to slow conference consolidation, but also to keep some of the most valuable college TV rights away from other competitors (primarily NBC and CBS and their sports channels).
My guess is that when the Pac-12 approached ESPN and Fox about making a joint bid for Pac-12 TV rights to outbid Comcast/NBC, it was an easy sell because ESPN and Fox had already been having discussions about cooperating to keep some TV sports properties between themselves. They're still competing with each other, but they have found ways to support their mutual interest in keeping other competitors weaker.
As far as consolidating TV value into a 3x16 setup (or 4x16, etc.) -- that benefits the fortunate schools who get to cut the pie into fewer and larger slices, but doesn't necessarily benefit the networks unless they get more profit for the TV rights money they pay out. And ESPN would definitely be a villain if a large handful of current P5 teams are kicked to the curb. ESPN isn't going to be party to that if they have to absorb the backlash.
As I recall ESPN approached Fox on a joint bid because ESPN didn't have enough slots for all the inventory Pac 12 was selling--not the Pac 12 suggesting it.
The Pac suggested the joint bid to ESPN, who then approached Fox.
http://www.sportsbusinessdaily.com/Journ...ac-10.aspx
Quote:The Pac-10's media consultant, Evolution Media's Chris Bevilacqua, proposed an idea to [ESPN's] Skipper: What if the two media giants joined forces and combined their bid?
Initially, the concept seemed preposterous. ESPN and News Corp. partner internationally on ESPN Star Sports in Asia, for example. The two, however, are often bitter rivals in the U.S., especially in the college football space where they dominate the market.
However, Skipper, ESPN's executive vice president of content, was intrigued. Not only would a joint effort increase the bid, it would keep Comcast from picking up rights to a BCS conference. It had just bid $187 million per year to win the NHL rights and wanted to add to that with a Pac-10 acquisition. ESPN and Fox wanted to stop that momentum.
So Skipper called Freer to talk about a joint bid. Freer, Fox Sports' co-president, was interested. Other than CBS's deal with the SEC, Fox and ESPN control the football rights to every BCS conference, and a familiarity was there.
"We have historically worked with ESPN on sublicensing games and events to them and from them," Freer said. "This was done at the conference's request to see if more value could be created for the conference."
OK. That's interesting that they reduced their number of bidders.
One of the other issues Texas had in moving to the PAC the second time around was the LHN. No conference wants to take them in with them having their own network It would have to be rolled into the conference networks and Texas didn't want that. The PAC didn't want the LHN on its own so that caused an issue preventing them from going.
There have been three occasions where Texas tried to go to the PAC. The first was when the SWC was dissolving. A&M didn't want to go there. Then they looked at the SEC, finally with the Big 8. It ended up as the Big 12 because Texas politics forced TTU and BU into the mix.
The second time was when it was looking like Texas, A&M, OU, OSU and Colorado would go. Texas politics tried to get it changed to Baylor. The PAC 12 prevented that by inviting Colorado on their own. A&M went back to flirting with the SEC. Sort of brought the whole move crashing down.
Finally, this last flirtation with Texas, TTU, OU and OSU.
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