Here's the math.
The Big Ten Network charges $1.25 per month per basic cable subscriber household. That's $15 per year.
http://sportsillustrated.cnn.com/2012/wr...index.html
There are 3.5 million total households in metro Chicago.
This says there are 2,345,937 cable subscribers in Chicago
http://www.cabletv.com/il/chicago
This says there are 1.7 million households with cable, 929,000 with satellite, and 317,000 with fiber optics.
http://articles.chicagotribune.com/2013-...Ntq28.dpuf
Going by the 2.3MM figure, NIU would bring in $35.2MM annually, more than paying their way.
Going by the 1.7MM, NIU would bring in $25.5MM annually. That's close to what the payout is now.
I believe they may also be able to market the B12 to Dish and DirecTV to get it on the regional sports pack in Chicago. I don't know how much that would be worth but I'd guess a few million. I don't know what it would do to their ESPN and Fox contracts.
Of course this would assume that the B12 is interested in launching its own network like the B1G has, that the network would charge what the B1G does, and that Comcast would bite. But that's one conceivable way for NIU to pay its way into the B12.