This is an interesting discussion.
BTW, I am the one who argued WV's counties were the only ones moving the WVU needle in PGH and I am certain I'm right. If I weren't, that would show up by way of radio talk show discussion, television news features, newspaper features, etc.
Well, there is ZERO radio talk show discussion of WVU sports and limited television and NP features (once in a blue moon type stuff). What does that tell you about those media entities' research with regard to interest levels in this area?
Again, I want to make it clear that this is not rah-rah rivalry BS. It's a serious observation. Within the boundaries of West Virginia the Mountaineers are EVERYTHING to those people. That's why the Dude of WV's fairy tales took off in the first place - because big time college athletics is literally all they have and they were terrified of being left behind and the rumors gave them some hope.
However, PA and WV are EXTREMELY different culturally and as soon as you cross the borders of one state into the other those differences show up in a big way. They also show up in sports.
For example, in another life, I lived and worked in West Virginia for about two and a half years. The town that I lived in is called Nutter Fort, which is approximately two hours due south of Pittsburgh. Two hours!
Even though I was just two hours away, I felt like I may as well have been living in Arkansas. The cultures were just so radically different from each other and the mores and attitudes towards everything were so radically different that it really caught me by surprise.
Just a totally different world.
With that in mind, I really have come to believe that there are two distinctly different Americas culturally. Based on my experiences, I absolutely do buy into the whole red state vs. blue state divide and believe that it shows not only our political differences but also our attitudes towards media consumption, entertainment interests and even sports fandom. That would make a helluva book, IMHO.
If you want to know which states are the most passionate about college football versus those that are the most passionate pro areas, and politically conservative versus liberal, and Fox News watchers versus everyone else, and religiously zealous or homogenous or diverse or what have you - just look at an election map during any given presidential election and it will tell you everything you need to know.
It may not necessarily be 100 percent but it sure correlates on a high percentage of states, IMHO.