I wonder if this will improve ETSUs lousy attendance.

Jennifer Clements named director of Marketing and Special Events (3/15/2013) http://t.co/u8A89BDR0D

I guess she can help. But winning games, putting an exciting product on the floor, and playing opponents that people want to see is the best marketing tool for better public and student attendance.

(03-15-2013 10:05 AM)etsuBucsFan1988 Wrote:  I guess she can help. But winning games, putting an exciting product on the floor, and playing opponents that people want to see is the best marketing tool for better public and student attendance.

Isn't she in a more academic capacity then athletic? As you said, put an exciting product out there and people will come to see it.

(03-15-2013 01:27 PM)72Grad Wrote:  Isn't she in a more academic capacity then athletic? As you said, put an exciting product out there and people will come to see it.

Yeah, I don't think this has anything to do with athletics. Perhaps this means the school itself will actually do some marketing now, billboards, tv ads, things like that.

The best marketing is with the media, and frankly the previous administration did seemingly everything they could to sever ties

Don't believe she is part of the athletic department. They have their own marketing director.

As for improving attendance, it takes more than one factor. It takes a combination of winning and an exciting brand of play, a schedule with teams that people want to see, and effective marketing. None of those factors on their own will significantly boost attendance. You may get a spike or two with a great marketing campaign, but if the team sucks you won't be able to sustain it. You can win every game on your schedule but if the wins aren't against teams that excite the public then it won't matter. Finally, you can win every game, and play a great schedule, but if no one in the community knows when game day is or that you're winning game it especially won't matter.

(03-17-2013 11:45 AM)BucNut22 Wrote:  Don't believe she is part of the athletic department. They have their own marketing director.

As for improving attendance, it takes more than one factor. It takes a combination of winning and an exciting brand of play, a schedule with teams that people want to see, and effective marketing. None of those factors on their own will significantly boost attendance. You may get a spike or two with a great marketing campaign, but if the team sucks you won't be able to sustain it. You can win every game on your schedule but if the wins aren't against teams that excite the public then it won't matter. Finally, you can win every game, and play a great schedule, but if no one in the community knows when game day is or that you're winning game it especially won't matter.

And, there seems to be the mystique factor. For an FCS program, App State, as everybody on here well knows, certainly has established a large fan base off winning, but not necessarily winning at home against high profile, top draw opponents. I believe that the trip to Boone, in the fall, to the mountains, a neat place to be on Saturdays, the festivitive atmosphere, whatever is in the mix attracts more to their games than would normally come. Can a school find and develop the mystique factor, or is it just something that has to happen?