(09-18-2012 02:33 PM)mtsufan561 Wrote: Adding GSU and Texas State will give the SBC more money, especially because of the addition of the Atlanta and Austin markets. Given the recent success, additional income could be on its way just because of that as well.
First off, just to clarify, the TV people know that getting GSU does not give them Atlanta market, just like they know NT does not give them the DFW market. What they are banking on is 1) the local alumni will give them a slice of that market and 2) if nothing else is on people will watch local teams even if they don't usually care about them.
That's why a large school with a large alumni base in a large market (like NT), has a draw (for TV) over schools that have a commanding share of a small market.
Ignore all of that, let's go back to your market additions. Yes Atlanta (#8) are Austin (#49) are added, but DFW (#5) and Mia-FTL (#16) are lost.
Now televised sports are becoming more and more valuable every why. Why? Because people don't DVR (and then skip the commercials) on live sporting events. So the money will go up for everyone.
So, before 2020, could the SBC tv payout go up? Yes. But it will probably also for CUSA. I also just don't see any reason why the SBC payout would go up near the level of CUSA or surpass it.
Now, if the SBC keeps winning could it possibly surpass CUSA in value after 2020? Sure. That's possible. I think that this is a bad year for CUSA and it will get better, but I don't see why with some look and good leadership the SBC couldn't be a challenger in 2020.