I've done a bit of e-mail marketing for the company I work for. I came up with the following idea that might after time have a positive impact on the media perceptions of UC.

1) Compile a list of many of the sportswriters, starting first with some of the jerks that have written negative articles in the past

2) Take this list, put all the e-mail addresses in the BCC field

3) E-mail to them a link every time a positive article about UC athletics is printed in our local rags....

4) Also e-mail graduation rate statistics to everyone in the country, and GPA info

Now a few of us should do this as well (I say this because if it was just me, after time they might block my e-mail address after a while!)

So to start lets take some of the e-mail addresses of people that have talked smack.

Please add any to this thread that you have

gcouch@suntimes.com