(06-23-2012 11:46 AM)Frank the Tank Wrote: You can go back to the ratings (don't have access to them now on mobile), but virtually all I the lowest rated BCS bowl games featured either a non-AQ school or the Big East. The ACC was in some dog games, too. The David vs. Goliath game that everyone remembers - Boise State vs. Oklahoma, drew lower ratings than blowouts featuring sexy king matchups in the Rose Bowl (USC vs. Michigan) and Sugar Bowl (LSU vs. Notre Dame). Regardless, I'm not the one you have to convince. Let me know when the bowls act differently and pick the David teams willingly. The only discretionary non-AQ pick in the history of the BCS system was Boise State to play TCU in 2009, which was basically the powers that be relegating 2 Davids to play each other. Tell me why you think the bowls are going to change course and I'm all ears.
I've looked at the data, and to start out the conversation, I think it is tough data to analyze. There are so many variables (day of the week, time slot, network, opponent record and interest). First off, you have to control for the championship game and the Rose, as those two are always 1-2 in ratings. I also think you also have to control for network (Fox and ESPN games were worse than ABC). It is important to look at apples to apples as much as possible.
One of the best apples to apples comparison is 2009. The 2009 Fiesta and 2009 Orange were on back to back nights, same network, no conflicts with other sporting events, although the Fiesta was on a Monday, which is typically a little better for ratings since it is the first non-Monday Night Football day. Anyway, the Fiesta with 2 undefeated teams got a 8.23 rating, the Orange with two 2 loss teams (Iowa and GT) got a 6.8. The Sugar that year with an undefeated Big East team and a one loss Florida was 8.5, on a Saturday, two nights before the Fiesta. Seems to me the undefeated teams held their own that year.
Another good year to look at is 2006. Here you have the ND/LSU game and the Boise/OU games on two nights apart, same network. ND is one of the biggest draws and LSU not shabby either, yet it only modestly outdrew the Fiesta that year (9.29 to 8.4). The Orange was way back at 6.9 with two ho-hum 2-loss teams.
Back to the Rose Bowl which has been in the same TV window, throughout. The Wisc-TCU game drew an impressive 11.26. It was basically the same rating as USC-Ill (11.11), USC-Penn St (11.76), Mich-Texas (12.4) and OU/Wash St (11.3). It is even more impressive when you consider that the TCU-Wiscy game was on ESPN, while the other games on ABC, which tends to have higher numbers.
I can't say that undefeated non-AQ teams were better than their 2 loss counterparts, because I think there are still so many variables to really make conclusions. But I don't see evidence that putting an undefeated team in a BCS bowl has hurt ratings relative to the other games in an apples to apples comparisons.