RE: Well, here's some bad news from CBS Sports regarding our TV K
Okay, I just read through the whole thing. Definitely a difference of opinion. One of them is dead wrong. I obviously prefer the bigger number, but let's try to be objective.
We have people listening to the Fox Sports and NBC presentations, coming out of BE meetings, and estimating $150M a year.
Now we have CBSSports.com quoting former CBS Sports prez Neil Pilson as saying it could surpass last year's offer of $130M a year, OR, using an "unnamed industry source," saying it could be as low as $50M a year. Their arguments for the lower number are:
1) The BE lost 4 teams, and might lose two more. Yeah, we gained 7, too, many of whom are comparable, and account for more inventory, and increased the markets to 32M households, more than twice the next conference, the Pac 12 at 15M households. And we haven't lost the "two more" yet.
2) There have to be eyeballs in those markets to watch. Not necessarily, if rights fees are tagged onto all cable users. Then the market numbers matter. And the bigger the market, the better your chance is to penetrate it for higher numbers, especially if you actually start advertising some. And especially since you will be able to show games in 4 times zones. And even more if you go to NBC and can tag onto the ND game.
3) ESPN has already spent $8B in programming and mitigated any product losses from last year, so there might not be much more money to spend on the BE now. Yeah, but Fox and NBC money spends, too, and they're both still looking for inventory.
4) There is other CFB programming available of similar quality. Where? The other 5 conferences have locked up deals for the next 5 to 15 years. Is he talking about C-USA and the MWC, where the BE just took 6 teams?
5) How can those schools who just came from the MWC now be worth so much more in the BE? Uh, b/c there are a LOT of other better teams in the BE than in the MWC they just left.
Okay, I'm TRYING to be objective, but those arguments are dumb, IMO. If they weren't, I'd be really concerned. I'll take the estimates coming from conversations with network executives who actually pitched the BE, + the former prez of CBS sports, over "unnamed industry sources" who don't make a single argument that can't be easily debated. JMO.
(This post was last modified: 05-24-2012 05:17 PM by TripleA.)
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