(12-06-2011 02:25 AM)monty Wrote: ACC got way more than they deserved by playing Fox against ESPN and packaging the product. That set the market.
The Pac-12 set the market. By comparison, the ACC got shafted, probably why they wanted to look for some schools to expand their markets
"The (Pac-12) contract, which will begin with the 2012-13 season, will be worth more than $225 million per year -- or $2.7 billion over the life of the deal, Sports Business Daily and The Associated Press reported on Tuesday."
"The ACC recently signed a deal for $155 million a year, and the Big 12 reached a deal with Fox that made its total annual package worth about $130 million.
"The Pac-10, which will be renamed the Pac-12 in July with the additions of Utah and Colorado, topped those deals, as well as the $205 million the SEC gets and the $220 million paid to the Big Ten."
http://sports.espn.go.com/ncf/news/story?id=6471380
BE was offered between $110-$130 by ESPN and they felt it was a slap in the face so they rejected it. ESPN probably did not plan this Western Expansion by the BE, they tried to destroy the beast but it grew three fold. Fox and NBC have recently grown major interest with college athletics, look at the side contracts they are doing to air the non-revenue sports and not-premium matchups. after these 10,12 year contracts are over expect to see a major bidding war between the top networks. We are witnessing the last era of ESPN's monopoly on college athletics, that's why they designed the contracts to last as long as possible.