The change that is needed is the establishment of a radio network. In my years of following EMU athletics the only "network" they have had was a short term agreement with WDTW. That station now broadcasts University of Toledo sports. Just to have stations in Flint, Jackson, and Monroe would be a substantial step up in promoting EMU athletics.
Here are the networks for the other Michigan MAC schools:
CMU Sports Network Affiliates
Detroit 1270 AM WXYT
Grand Rapids 1340 AM WJRW
Houghton Lake 98.5 FM WUPS
Lansing 730 AM WVFN
Mount Pleasant 95.3 FM WCFX
Mount Pleasant 91.5 FM WMHW
Muskegon 97.5 FM WEFG
Petoskey 1110 AM WJML
WMU Radio Network
These station broadcast football/basketball/hockey games
Kalamazoo 590 AM/96.5 FM WKZO
Kalamazoo 1660 AM WQLR
Holland/Grand Rapids/Muskegon 96.1 FM WMAX
Lansing/Jackson/Battle Creek 94.1 FM WVIC
Hastings/Middleville/Ionia 100.1 WBCH
These station broadcast Bronco Update
Coldwater 1590 AM WTVB
Holland 1450 AM WHTC
Kalamazoo 1360 AM WKMI
Mattawan/Portage/Kalamazoo 92.5 FM WZUU
Allegan/Kalamazoo 100.9 FM WQXC
St. Johns/Lansing 92.1 FM WQTX
GVSU impressive has radio coverage
GVSU Radio Coverage Map
By comparison, EMU has WEMU. To my mind this is a major failure of the Athletic Department. One that has remained unaddressed for years.