RE: Delivering a market
Since I have had complained a lot the last few days, I'll exlain why I feel UH is destined for great things. Hopefully the BE is one of them, if not then I still feel great things are in our future.
My Background:
I have two degrees from UH. An undergrad in Anthropology (cultural studies) and a Masters in Human Resources Development (Think Organizational Development/Business Cultures/Strategic Development).
My UH Experience:
I started my undergrad back in 98 and completed my M.S in early 2010. I lived through the 0-11 season. What has changed since then and especially in the last 5 years or so has blown me away.
If you have not been on the UH campus, then you probably do not know how we have changed (or if your only UH exposure is from reading message boards). Right now, There are tons of different student culture building organizations running around changing the way freshmen think about their time at UH.
My first year at UH, I just went to class and could care less about UH football. I grew up mostly an Oiler fan and did not follow college football (but I still went to a few games to check it out).
There were no cougar pride building groups on campus or organizations other than the Fraternities and a small group of rowdy fans. Now, they have mandatory Cougar Orientation spirit classes, there is a group called the Cougar Patrol who goes around and convinces people to take off any other college's shirts they see (usually by offering free shirts/hats etc), at least once a month the university has Trade in days where people trade in UT gear etc for UH gear. And last I heard you had to fill out an application to be one of the rowdy Bleacher Creatures at Robertson.
The University also has a trading card system in place where students who college cards from various events qualify for scholarships and other rewards for collecting a certain amount of trading cards (which are offered at various cultural and sporting events).
The individual colleges have jumped on board too and started their own Cougar Pride building programs (The business school in particular has a website for it etc and they host a ton of events). My college, the College of Technology also has their events and has a huge tailgating event every week. As a result, college events/socials on campus have seen huge boosts in attendance from people staying on campus to partake.
Leadership at UH:
Renu Khator is a rock star, the students adore her and the alumni are throwing money at her. Look at the endowment growth and all of the new construction on campus, and the push for Tier 1 if you need any proof of her capabilities. She has people believing in UH, see all the Kevin Sumlin hype. I am sure he has had some real offers, but he has chosen to stay loyal to UH. A great part of that is the vision Mrs Khator has for UH.
UH has the potential to be a hot ticket in Houston. The Texas Tech game is evidence of that. People can link the Espn tv ratings numbers, they can show surveys etc. Some people will not believe UH has any potential because they only know UH from the Pre-Khator days.
My limited OD observation:
Observing UH as a business, there has been a critical cultural shift in the way the University operates. Fact: 90% of change management initiatives fail. That is because there is not always alignment in goals or support from the top of an organization down to the front line supervisors. That is not the case at UH. Renu Khator as the Chancellor of the UH system has owned this culture change, she has inspired and championed the culture change initiative. Staff/faculty/employees who didn't share her vision are long gone.
Everyone at UH is on the same page, Faculty, Staff, and Students alike all want UH to be great(for the first time since I have been a student and now an Alumni). And while they may not be able to convince message board tough guys, they have inspired the UH family and soon I do believe city of Houston. That is one of the reasons why UH fans on here may take it a little too personally, we know how things are changing and are not as patient as Renu Khator is.
Will we ever out draw UT? Doubtful, A statewide following vs a city does not translate very well. Are we going to Dominate Houston? No, because there are simply too many people, many of which are not native to Houston. But we don't have to, we just have to convince less than 1% of the population to come to the games (~1% of Houston population is around ~61k). Which IS possible, it will just take time. So far we have been getting greater exposure on TV, bars in Houston and people watch when a team representing your City are playing on TV. I have never seen a Dynamo game, but I have watched in on TV simply because its a Houston team, I do not even really care for the sport. UH will have tons of viewers, they may be casual but the viewers will watch. Football fans in general will watch because we play an exciting brand of football. The die hard UH fans will watch/buy BE network channels because we cant go without. The money is there for TV in Houston. I am sure TV ratings people could post metrics/links/graphics etc so i will not bother.
Why Houston over other cities? Non TV related...that has been played out already
We have a very good job market combined with a relatively low cost of living. People are flooding here from all across the country and we are already the 4th largest city in the States. There is a reason that you can pick almost any major University in the country and instantly guess that the Houston chapter of their Alumni Association is probably one of the largest. I am willing to bet there are quite a few Big East alumnus working in the Houston area. And probably more North East alum living in Houston than in Tampa (Oil and Gas ensures that)
In Closing...
I am not trying to "Sell" anyone on why UH is the next best thing, chances are nothing will convince people who are already against UH, this is just what I have seen with my own eyes. The culture at UH has changed. Fundamentally, that is important because that is one of the key measures of whether or not a change initiative will take root. The behavior now of the student body will change too, it has already, and in time will deliver large dividends in attendance/enrollment/alumni giving.
Ill get off my soap box now and get back to work.
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