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A COLUMN BY TOM DAVIS
Irish wise to shun Big Ten invitation
Notre Dame doesn't need conference to increase its prestige.
The college football version of Tilt-a-Whirl has at least slowed, if not come to a halt, and as Nebraska, Colorado, Utah and Boise State stagger off the ride, to the side stands Notre Dame, having chosen never to get in line for such an adventure.
This is precisely where college football’s most tradition-laden program should remain.
The talk about whether the Fighting Irish should have asked – or accepted, if you believe an overture was extended – for a spot in the Big Ten Conference is gone for now. That span could be years, or with the way college athletics work in 2010, more discussion could resurface tomorrow.
Joining the Big Ten and receiving the reported $20 million annual payment for doing so certainly is not a bad deal. Notre Dame could have done a lot of worse things (for example, not checked George O’Leary’s resume, but I digress). But joining a league isn’t necessary for Notre Dame to act upon, nor is it the proper thing.
I’ll be the first to write (and have written) that this football program is not special on the field and hasn’t been for a generation. But don’t tell me Notre Dame isn’t extraordinary as a football program overall, because it is unique in an abundance of ways.
First and foremost, Notre Dame is a national program and the moment it aligns itself with any conference, it becomes a regional one. The Fighting Irish fan base reaches coast to coast, not Angola to Evansville. There is a reason NBC wants Notre Dame as part of its programming and it’s called ratings. Big Ten games are not televised nationally because very few viewers in Seattle care about Wisconsin beating Michigan State.
That national scope has its advantages.
Notre Dame is one of the top revenue producers (a reported $30 million annually) in licensing and marketing fees. That figure would surely take a hit if Notre Dame limited its exposure to the Midwest. People in New Mexico buy Notre Dame merchandise. A guy wearing a Gopher football sweat shirt in Albuquerque only means that Big Lots has had a recent sale.
The Fighting Irish coaching staff also enjoys the luxury of being able to recruit players anywhere.
Former Notre Dame coach Charlie Weis’ two top recruits were from California (Jimmy Clausen) and Hawaii (Manti Teo). Players from 28 states – eight from California and six from New Jersey – fill the 2010 Irish roster.
Notre Dame not only garners exposure via television, but in person as well.
The Fighting Irish will play in sold-out venues that include: the Meadowlands in New Jersey (2010, 2014, 2015, 2016), Yankee Stadium (2010), Orlando (2011, 2014), Landover, Md. (2011), Soldier Field in Chicago (2012), Dublin, Ireland (2012), Cowboys Stadium in Texas (2013), Gillette Stadium in Massachusetts (2013), as well as five upcoming trips to California.
The only way that Ohio State’s Jim Tressel is getting into Yankee Stadium is if he pays to watch A-Rod.
Seriously, what other program can sell out a game in Ireland? What other program would try? Are the critics really suggesting the Irish forgo a biannual trip to the Coliseum in Los Angeles to play in Iowa City?
Lastly, when it comes to academics, Notre Dame isn’t just paying lip service, and that indeed makes it special.
Need proof? Check the latest APR numbers. College officials speak about the importance of academics, but not even one of their own is buying that.
“Who are we kidding? It’s all about the money,” former Purdue football coach Joe Tiller told the Indianapolis Star recently on the topic of conference realignment. “It’s not necessarily what’s good for the sport; it’s all about the money.”
That would be the same Boilermaker program that currently has 36 players majoring in either a physical education-related field or organizational leadership and supervision.
No, Notre Dame doesn’t do dubious majors, and it certainly doesn’t need to align itself with the Big Ten, thus dismissing decades of distinctive existence.
This column is the commentary of the writer and does not necessarily reflect the views or opinions of The News-Sentinel. E-mail Tom Davis at tdavis@news-sentinel.com.