http://uoflcardgame.com/louisville-baske...able/16021

The University of Louisville is once again No. 1 in terms of profitability among the nation’s college basketball programs, according to the latest compilation, this one by CNNMoney.com.

And it’s not even close.

U of L took in $25.4 million in revenue, compared to $19.8 million for the University of North Carolina in second place, and almost $10 million more than Ohio State in third place. More importantly, Louisville had $16.8 in profit, compared to UNC’s $12.3 million and Ohio State’s $11.4 million.

Other regional schools like Indiana and Kentucky were ranked seventh and 14th, respectively, IU reporting $8.2 million in profit and UK announcing $6.1 million.

Missing from the top 20 this year was Duke, which after years of reporting profits in the $4 million to $5 million range, reported a loss of more than $2 million. The school said that was due to a shift in revenue to the non-sport specific classification.

http://money.cnn.com/2010/03/18/news/com.../index.htm

Just wait till UL sees all the NEW Revenue $$$$ that will be flowing in from the new downtown arena (i.e. higher donation levels, higher tix prices, concession revenue, more premium seating, etc...).

UL Hoops is a printing press that prints MONEY!

Very impressive and I agree that once the new arena is built it should bring in even higher revenue to the program. If we could ever get our bball program turned around it would be a huge financial boost to our athletic department. I don't see it happening for a while, though.

I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

UofL Basketball, scratch that, UofL Athletics are marketed as Louisville's teams. Think of a good professional teams marketing plan and then insert UofL. PSL's, donations, sponserships. If there is a way to squeeze a marketing dollar out of a game, Louisville is doing it. That's why most Louisville fans are dead set against professional basketball ever coming to Louisville. We don't want UofL to have to share revenue. Corporate and private dollars are funneled directly to UofL. If we need a new facility, Jurich gets Brown or another booster to pass the hat and the facility is paid for. When uk paid millions to have their games broadcast on radio ahead of Louisville games on UofL's flagship station; The radio station wanted to break it's contract with UofL. Jurich agreed but part of the deal was the radio station had to provide Louisville with it's on radio station with a primary focus on UofL sports.
The truth is Jurich should share his marketing strategy with other members of the conference.
CJ

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Syracuse grabs big attendance, but a lot of it consists of distant view attendance for big games (not that there's anything wrong with that). The Carrier Dome simply does not match some other school arenas in premium seating. Think about it -- 25 $200 seats are the same as 1,000 $5 seats.

This is an important factor to think about when comparing football expansion candidates, since attendance can be pumped up by low price tickets.

(06-01-2010 08:49 PM)CardinalJim Wrote:  UofL Basketball, scratch that, UofL Athletics are marketed as Louisville's teams. Think of a good professional teams marketing plan and then insert UofL. PSL's, donations, sponserships. If there is a way to squeeze a marketing dollar out of a game, Louisville is doing it. That's why most Louisville fans are dead set against professional basketball ever coming to Louisville. We don't want UofL to have to share revenue. Corporate and private dollars are funneled directly to UofL. If we need a new facility, Jurich gets Brown or another booster to pass the hat and the facility is paid for. When uk paid millions to have their games broadcast on radio ahead of Louisville games on UofL's flagship station; The radio station wanted to break it's contract with UofL. Jurich agreed but part of the deal was the radio station had to provide Louisville with it's on radio station with a primary focus on UofL sports.
The truth is Jurich should share his marketing strategy with other members of the conference.
CJ

Few conference members could take advantage of Jurich's ideas. Most schools in large metropolitain areas already share the stage with professional franchises, which detracts from the school's focus with the local businesses. Those schools not in large metro areas, like WVU, don't have businesses around with the resources available to UofL. The Cards are in a fairly unique situation within the conference on this score...

(06-02-2010 09:37 AM)orangefan Wrote:  

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Syracuse grabs big attendance, but a lot of it consists of distant view attendance for big games (not that there's anything wrong with that). The Carrier Dome simply does not match some other school arenas in premium seating. Think about it -- 25 $200 seats are the same as 1,000 $5 seats.

This is an important factor to think about when comparing football expansion candidates, since attendance can be pumped up by low price tickets.

Does SU sell seats for $5? If so please tell me because I have been in some really bad seats for bb games before and those tickets cost me $30. If I'm going to get some bad seats, I would rather pay $5 for them.

I'd rather pay $5 for good seats. But you'd have to go back to the early 1960's, when we were still on the gold standard, to get those prices...

Louisville is the best.....Just think of how much more profit they could make in this day if they could be a consistant final 4 team or a consistant BCS team.....A real sleeping giant. Just need the wins though. And why would the SEC pass us up? Because they have Kensucky....lol gimme a break. Durning the NCAA Bball tourney Louisville year in and year out is #1 in veiwership.....If you wanna add real profit SEC or Big 10 you bring in Louisville and WVU....Academics will improve for both.

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Louisville is top 5 in attendance and the key is low overhead. We had a great deal at Freedom Hall. Where some programs only sell out against elite level competition we would pack the place for Murray State or East Carolina. There is also something to be said for the nature of a 19,000-20,000 seat basketball arena vs. a 30,000 seat dome. Our tickets are always in demand. We are the only show in a sizable city in the heart of college basketball country. Louisville regularly leads the national TV ratings in terms of eyeballs per capita watching the NCAA tournament. It's a perfect storm. Add a decent football program to that and we're in rarified company as far as our revenue production is concerned.

[b]

(06-02-2010 01:30 PM)L-yes Wrote:  

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Louisville is top 5 in attendance and the key is low overhead. We had a great deal at Freedom Hall. Where some programs only sell out against elite level competition we would pack the place for Murray State or East Carolina. There is also something to be said for the nature of a 19,000-20,000 seat basketball arena vs. a 30,000 seat dome. Our tickets are always in demand. We are the only show in a sizable city in the heart of college basketball country. Louisville regularly leads the national TV ratings in terms of eyeballs per capita watching the NCAA tournament. It's a perfect storm. Add a decent football program to that and we're in rarified company as far as our revenue production is concerned.

This is the second straight post from Ville fans that talks about Louisville and tv ratings. Are you folks telling me that Louisville has higher national tv ratings for its games than teams like Kansas, Kentucky, Duke, UNC, Syracuse and Uconn etc...? If so, I would like to see those ratings list.

(06-02-2010 02:29 PM)cuseroc Wrote:  [b]

(06-02-2010 01:30 PM)L-yes Wrote:  

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Louisville is top 5 in attendance and the key is low overhead. We had a great deal at Freedom Hall. Where some programs only sell out against elite level competition we would pack the place for Murray State or East Carolina. There is also something to be said for the nature of a 19,000-20,000 seat basketball arena vs. a 30,000 seat dome. Our tickets are always in demand. We are the only show in a sizable city in the heart of college basketball country. Louisville regularly leads the national TV ratings in terms of eyeballs per capita watching the NCAA tournament. It's a perfect storm. Add a decent football program to that and we're in rarified company as far as our revenue production is concerned.

This is the second straight post from Ville fans that talks about Louisville and tv ratings. Are you folks telling me that Louisville has higher national tv ratings for its games than teams like Kansas, Kentucky, Duke, UNC, Syracuse and Uconn etc...? If so, I would like to see those ratings list.

I think he is stating that no matter who is playing, the NCAA tournament gets the biggest ratings in Louisville, based on the % of the total TV audience watching the games. For example, for the national title game, 40% of the people watching TV at that time in Louisville are watching the title game.

I made the 40% number up, but I have seen this stat in print several different years. I assume he would bring it up to show the love of basketball that Louisville residents have, and how that ties into UofL directly.

(06-02-2010 02:57 PM)CollegeCard Wrote:  

(06-02-2010 02:29 PM)cuseroc Wrote:  [b]

(06-02-2010 01:30 PM)L-yes Wrote:  

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Louisville is top 5 in attendance and the key is low overhead. We had a great deal at Freedom Hall. Where some programs only sell out against elite level competition we would pack the place for Murray State or East Carolina. There is also something to be said for the nature of a 19,000-20,000 seat basketball arena vs. a 30,000 seat dome. Our tickets are always in demand. We are the only show in a sizable city in the heart of college basketball country. Louisville regularly leads the national TV ratings in terms of eyeballs per capita watching the NCAA tournament. It's a perfect storm. Add a decent football program to that and we're in rarified company as far as our revenue production is concerned.

This is the second straight post from Ville fans that talks about Louisville and tv ratings. Are you folks telling me that Louisville has higher national tv ratings for its games than teams like Kansas, Kentucky, Duke, UNC, Syracuse and Uconn etc...? If so, I would like to see those ratings list.

I think he is stating that no matter who is playing, the NCAA tournament gets the biggest ratings in Louisville, based on the % of the total TV audience watching the games. For example, for the national title game, 40% of the people watching TV at that time in Louisville are watching the title game.

I made the 40% number up, but I have seen this stat in print several different years. I assume he would bring it up to show the love of basketball that Louisville residents have, and how that ties into UofL directly.

OK, thanks for the clarification. I can see the Louisville area getting a higher percentage of eyeballs watching the ncaa tourney than normal. It is a basketball crazy state.

(06-02-2010 02:29 PM)cuseroc Wrote:  [b]

(06-02-2010 01:30 PM)L-yes Wrote:  

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Louisville is top 5 in attendance and the key is low overhead. We had a great deal at Freedom Hall. Where some programs only sell out against elite level competition we would pack the place for Murray State or East Carolina. There is also something to be said for the nature of a 19,000-20,000 seat basketball arena vs. a 30,000 seat dome. Our tickets are always in demand. We are the only show in a sizable city in the heart of college basketball country. Louisville regularly leads the national TV ratings in terms of eyeballs per capita watching the NCAA tournament. It's a perfect storm. Add a decent football program to that and we're in rarified company as far as our revenue production is concerned.

This is the second straight post from Ville fans that talks about Louisville and tv ratings. Are you folks telling me that Louisville has higher national tv ratings for its games than teams like Kansas, Kentucky, Duke, UNC, Syracuse and Uconn etc...? If so, I would like to see those ratings list.

I think L-yes is saying the Louisville DMA is #1 in viewership during the NCAA tourney. Basically, we like watching basketball.


Market Madness

(06-02-2010 03:02 PM)1badbird Wrote:  

(06-02-2010 02:29 PM)cuseroc Wrote:  [b]

(06-02-2010 01:30 PM)L-yes Wrote:  

(06-01-2010 09:35 AM)cuseroc Wrote:  I dont know how Louisville does it, but one would think it would be between SU and Kentucky that would be the most profitable since those 2 are always either #1 or #2 in attendance. Big props to the Ville. They should be in the mix with SU and Kentucky in leading the nation in attendance now, with their new arena. The new arena should further cement their spot as the most profitable bb program

Louisville is top 5 in attendance and the key is low overhead. We had a great deal at Freedom Hall. Where some programs only sell out against elite level competition we would pack the place for Murray State or East Carolina. There is also something to be said for the nature of a 19,000-20,000 seat basketball arena vs. a 30,000 seat dome. Our tickets are always in demand. We are the only show in a sizable city in the heart of college basketball country. Louisville regularly leads the national TV ratings in terms of eyeballs per capita watching the NCAA tournament. It's a perfect storm. Add a decent football program to that and we're in rarified company as far as our revenue production is concerned.

This is the second straight post from Ville fans that talks about Louisville and tv ratings. Are you folks telling me that Louisville has higher national tv ratings for its games than teams like Kansas, Kentucky, Duke, UNC, Syracuse and Uconn etc...? If so, I would like to see those ratings list.

I think L-yes is saying the Louisville DMA is #1 in viewership during the NCAA tourney. Basically, we like watching basketball.


Market Madness

Good find and yes this is what I was refering to. Like I've said a dozen times or more on these boards very few understand what Louisville brings to the table or what its true potential is. It has an unusual set of dynamics that few programs have.