FOX easily won the night with the All-State Sugar Bowl even though Florida won in a blowout. But 2.5 hours of New Years Bowl Game was still the best thing going on primetime. Earlier, the last half hour of the Rose Bowl on ABC was the most-watched half hour of the night.
But people changed over to the Sugar Bowl quickly and even with the big Rose Bowl lead-in of 19.95 million viewers and a 5.8/16 rating/share with adults 18-49 , Better Off Ted could manage no better than 5.62 million and a 1.7/5 with adults 18-49. By the time a new episode of Scrubs rolled around it was down to 3.53 million and a 1.2/3 with adults 18-49. Due to the start-times for Better Off Ted (and Scrubs) being at least a few minutes past the half hour, the numbers will likely be adjusted down.
On the plus side for ABC, an encore airing of 20/20 that focused on the true story behind the movie “The Blind Side” performed very well at 10pm for a repeat.
The preliminary 5.1/14 adults 18-49 rating and 16.05 million viewers for the Sugar Bowl were a significant improvement versus last year’s Sugar Bowl (Utah vs. Alabama on 1/2/09) which averaged a 4.0/11 and 12.57 million
8:00 ABC Rose Bowl: Ohio St. vs. Oregon 5.8/16 19.95
FOX Sugar Bowl Pregame 1.8/5 5.86
8:30 FOX Sugar Bowl: Cincinnati vs. Florida 5.1/14 15.95
9:00 FOX Sugar Bowl: Cincinnati vs. Florida 5.8/16 18.46
9:30 FOX Sugar Bowl: Cincinnati vs. Florida 5.5/14 17.38
10:00 FOX Sugar Bowl: Cincinnati vs. Florida 5.2/14 16.16
10:30 FOX Sugar Bowl: Cincinnati vs. Florida 4.1/11 12.29
http://tvbythenumbers.com/2010/01/02/tv-...d-in/37436