The unofficial online home for fans of the Kent State University Golden Flashes. Part of Collegiate Sports Nation (CSN).

I have been thinking about ISP and their impact to our campus. People on here are talking about the upgrades we need. But i see it that in order to upgrade facilities to an appropriate D1 image and to hire well paied staff, we need people in the arenas. Which we really don't have. So I ask, what is our sports marketing doing about this?

I looked at ISP's website. I copied an outline of their goals. From what I see, it makes me question their effectiveness. Especially below in the "Sports marketing Consultation and Promotional Support Services." Here is what they list:

Comprehensive Multimedia Sports Marketing

College Sports Properties
Property Revenue Enhancement
Sales Development
Inventory Creation & Development
Radio Broadcast production and Syndication
Television Broadcast production and Syndication
Facility Sponsorships
At-Event Impact promotional and Signage Opportunities
Corporate and Client Entertainment Packages
Sports Publications Production
Athletics Website Management
Direct Marketing

Event Management

Planning, Implementation and Evaluation
Site Coordination
Media Planning and Buying
Broadcast Production
Sponsor and Team Services
Event Impact measurement

Sports marketing Consultation and Promotional Support Services

Image Building
Increasing Sales Volume
Sales Incentives
Customer Hospitality
Consumer Impact
Event Tie-Ins
In-Store Leveraging
Contests and Sweepstakes
Couponing, Sampling and Premiums
Co-Promotions
Licensing
Public Relations