If the B10 goes after Missouri the B12 goes after L'ville. The Ville has a solid FB program to add to the North and brings a solid BB program with it to bolster that end of the revenue producing stream. BYU is a reach on the footprint especially for Olympic sports and traveling costs.
Ideally the the B10 waits for ND. They have the time, the power, the national conference identity, and the income to have the patience to sit and wait for their main target.
The last scenario has the B10 taking a team from the BE. That would simply be market share and greed driven as it really stretches their footprint unless they go after Pitt as the main target. That can't happen until Jo-PA and his influence are gone from the Penn State scene. No market is added here but the championship game is added bringing value. It also totally usurps PA from any other big time conference, helps with travel costs for Olympic sports and gives Penn State a travel partner on this side of the conference. Adding Pitt would also add a BB power and draw eastern kids to the B-10 BB programs. You have the eastern PA market covered with Penn State so you have most of the Middle Atlantic TVs tuned into the B10 where the B10 channel needs the TV market.
Syracuse would be the ideal candidate with their BB program and their NYC and New England areas. Northwestern NJ and Eastern PA fans also follow Cuse. Big market there - really big. They are well within the footprint for Penn State, the Michigan teams, Ohio State, and the Indiana schools too. B10 membership would also drive the FB program back to prominence too. The income from this conference would justify a new larger Domed Stadium there and the adage that if you build it they will come will prevail.
Rutgers is often mentioned for their NYC market and I would fully support the move for Rutgers (not that my vote would count) but I think that Cuse gets the nod over them for the NYC area market. Rutgers needs to stay at the top of the BE for the next 10 years and build at least a 70,000 seat stadium and fill it every week to be considered. It also needs to continue it's bowl success and put fans in the seats at bowl games which is something that Cuse doesn't do during the bowl season. You have to have fans at all the bowls not just the big championship bowls. Rutgers also needs to bring their BB program to the fore front of the BE competition for B10 consideration. That second revenue source and a proven winner to capture NYC TV sets is a must for year round TV revenue that the B10 is trying to generate. Cuse has Rutgers beat in this area already. The final mark against Rutgers and the B10 is the footprint stretch especially for the Olympic sports. Pitt and Cuse enjoy the advantage in this area also. If the B10 is willing to stretch the footprint this far they are already calculating on the Big 5 conferences going to 14 team super-conferences (2010 -2015) and will fill in the hole with Cuse or Pitt later. If that is the case they can also figure on picking off Rutgers later if the thought of 14 team super conferences comes to be. The B10 could pick up Pitt or Cuse now (I think its Cuse) and pick up Rutgers down the road if they over come the deficient areas I named above. If they don't Pitt is already in the footprint after Jo-Pa the "BLOCKER" is gone.
In any case the BE must be ready to re-invent itself for football in the next ten years. If it survives they are going to have to replace teams one at a time with teams that put fans in the seats at home and at bowls as soon as they enter the conference. The BE might go on as is with the BB schools if the presidents know that the 14 team super-conferences are on the horizon as part of a play off system and save the BCS bowls in the process. If that comes into play the FB schools would end up in the B10, SEC, ACC, and the B12; and would be just as well off, if not better off. The BB schools keep the BE name and are strictly a BB conference again. BB verses FB interests over, settled, and done. In the mean time both the FB and BB factions should each have a pass to leave the conference as a group on a bi-annual basis to grow and expand if need be.
Hopefully the B10 and B12 stay away from the Big East and this great conference continues to grow as a group and grow financially to match the other conferences so that no one will want to leave. Time will tell all. GO BIG EAST!!!!!!!!!!!!