NEW YORK (AP) -- The Associated Press poll will count for one-third of each team's ranking under the new formula Bowl Championship Series officials unveiled Thursday in their latest attempt to find a simpler, more equitable way to determine a national champion.

Under the new formula, which begins this season, the AP writers' poll, the coaches' poll and a combination of computer rankings will each count for one-third of a team's overall BCS ranking.

Strength of schedule, team record and quality wins, three components used under the old system, have all been eliminated.

<a href='http://sportsillustrated.cnn.com/2004/football/ncaa/07/15/bc.fbc.bcschanges.ap/index.html' target='_blank'>The Rest of the Story</a>