Personally, if I was asked to name the top brands in college athletics, more fball brands would be on my list. The only predominantly bball brands that immediately come to mind are UNC, Duke, UK, KU, and UCLA/UCONNW compared to at least double that number for fball. Interestingly enough, I grew up in IL as a bball fan as did many of my peers. Someone on FB noted about six months ago how fball has surpassed bball in popularity amongst our kiddo's generation.

We drove around the Southeast and Midwest this summer and listened to local sports stations along the way. There was way more fball talk on Memorial Day weekend on our trip from AL to Chicago (through AL, TN, KY, IN and IL). Obviously bball talk would have been more of a draw in season, but college fball seems to draw interest year round. This is my $.02 anyway as a midwestern bball fan growing up to a bigger fball fan who still enjoys following bball. YMMV