I want to watch USM play interesting football games. Playing MS State is interesting football. It does not stop becoming interesting to watch if it is in Starkville 2 out of three years. I'll still watch from the stands all three times.

Conversely, South Alabama or Appy State are not interesting football games. Playing them 1-1 does not make them any more interesting. Or profitable. I may still watch, but only because I'm a Golden Eagle die-hard. No one outside of the die-hards will care, or attend, those games. Schedule 2 for 1's with rich, interesting opponents, and 1-1's (or 1-0's) when you're paying for a win. Schedule 1-1's with other poor-but-interesting opponents (Memphis).

Play anyone with a National Championship to their name anywhere they want to play, as many times as they will do it.